comScore MMX is the industry's preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on MMX as the standard currency for online measurement. MMX leverages comScore's Unified Digital Measurement methodology to provide full insight into a site's total audience.
MMX offers global coverage, reporting on more than 250,000 entities worldwide with audience measurement in 44 countries and 6 regions. By measuring audience composition and performance within key user segments, you can target based on a variety of demographic, lifestyle, product ownership and behavioral characteristics. MMX serves as the currency for media planning that allows you to compare online with other media using traditional metrics such as reach, frequency and GRPs.