IPA TouchPoints is a unique, consumer-centric, multi-media database which has been produced in response to the needs of the communications industry, specifically to provide insights into how people use all media.
There are two key constituents that make up the IPA TouchPoints Databases:
- The Hub Survey - a unique and original survey of 6,000+ adults (representative sample, aged 15+, living in Great Britain), producing information gathered through individuals' e.Diaries and self-completion questionnaires
- The TouchPoints Channel Planner - the second stage uses this Hub Survey as a base onto which all the industry currencies are incorporated to produce the first industry available channel planning tool.
More information on the IPA TouchPoints survey is available on the IPA's website.