In order to understand how consumers are now accessing media and advertising content, we need to understand what people do across all the screens they encounter in their daily lives – television screens, PCs/laptops, tablets and smartphones to digital outdoor screens.
Mediatel’s Connected Screen survey is the only research tracking usage across these screens from a media agnostic perspective.
Our ethos is to provide a simple reliable measure of how personal media use is shared across screens and to track that over time.
- Media neutral
- Consumer centric
- Across the full range of screens
- Spot emerging trends
- Understand media access across screens in connected (broadband) homes
A few examples
Understand the evolution of Broadband Britain's actual usage of screens for activities of interest to media owners, agencies and advertisers.
Richard Marks - Research The Media
To access data, arrange a demo and trial access please contact us today.