Mediatel Connected

Media Landscape

An overview of the UK advertising marketplace illustrating the shifting media landscape through trends in media usage, consumer behaviour, revenue and forecasts.

Features

  • Overall reach figures for each medium
  • Trends in UK media consumption
  • Adspend and revenue figures by medium
  • Device ownership and consumer behaviour trends
  • Aggregated media spend forecasts
  • Latest industry reports

A few examples

Ad spend forecasts

Ad spend forecasts

Newspaper market share

Newspaper market share

PC, laptop, tablet ownership

PC, laptop, tablet ownership

Selected mobile phone activities

Selected mobile phone activities

Share of ad spend by medium

Share of ad spend by medium

Weekly reach by medium

Weekly reach by medium

Sources: AA, ABC, Agency Estimates, BARB, CAA, comScore, EDI, eMarketer, GroupM, IPA, Nielsen NetView, NRS, Ofcom, ONS, RAJAR, TGI Mobilens and TGI Trackback, Warc and ZenithOptimedia

Landscape includes

  • Universe
    • Overall reach figures for each medium and population trends
  • Performance
    • Trends in UK media consumption
  • Revenue & Forecasts
    • Adspend and revenue figures by medium plus UK economic indicators
    • Aggregated forecast trends by medium
  • Consumer Trends
    • Device ownership and consumer behaviour trends
  • Mediatel Connected Screens reports
    • Unique survey on how consumers interact with digital screens; tracking their media consumption and advertising exposure.
  • Industry reports
    • Latest reports and presentations from across the UK media industry
  • Touchpoints
    • Unique, consumer-focused, multi-media database developed by the communications business to provide a better understanding of how people use media in their daily lives
Mediatel provides access to the latest data, allowing competitor market information to be analysed within a few clicks saving both time and effort for busy teams. With the latest media news and analysis available throughout the day Mediatel ensures our staff are kept up to date and ready to react to changes within the ever evolving media landscape.
Senior Ad Development Executive - DC Thomson

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