Essential planning and research data for the UK media industry. Find out more.

Subscription Information


A subscription includes full access to all of the databases and mapping system within the MediaTel system, as well as the Helpdesk service, available during working hours, and free training for all new users. We also provide regular free update sessions for more experienced users.

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About MediaTel is used daily by media executives of all levels from over 150 media agencies, media owners, consultancies, industry bodies, investment banks and universities.

What is

MediaTel is a subscription data service, the largest single-source of media intelligence available online in the UK, providing invaluable support for planning and decision making around media buying and selling, and for competitive monitoring.

All Media

MediaTel's data trend and comparison reports go back over 20 years in many instances, and cover all media types: Press, Television, Online, Radio, Cinema, Out of Home and more.

The Regional database, with its unique mapping system, allows users to map media opportunities and view demographic profiles within their defined area.

A huge resource of market trends and emerging patterns across a number of media sectors can be found within the Media Landscape section.

Free Helpdesk & Training

A subscription to includes a free helpdesk and training service for all users from a friendly, helpful and knowledgable team.

Contact Us

For more information, a demonstration of the site or a free evaluation period, please contact Gareth or Julie on 020 7420 3252 or email .


MediaTel's Newsline is an open-access thought leadership site. It provides regular opinion pieces from leading figures in the media industry, including weekly columns by Raymond Snoddy (ex FT and Times media editor) and Dominic Mills (ex Campaign editor) and a monthly article from ISBA's Head of Media Bob Wootton. Newsline also features 'The Torin Douglas Interview', a monthly video interview with leading marketing directors.

Other content includes data-led reports with a special focus on key data releases for each media, including NRS, ABC and RAJAR, as well as daily comment, research and analysis on media news.

Visit Newsline
Contact the news team at

About Each Media

Media Landscape

An overview of the UK advertising marketplace, detailing trends in media use, revenue and consumer behaviour illustrating the shifting media landscape.

Universe: Overall reach figures for each medium plus population trends
Sources: BARB, CAA, eMarketer, Nielsen NetView, NRS, OFCOM, ONS, RAJAR and TGI Trackback

Performance: Trends in UK media consumption
Sources: ABC, BARB, CAA, EDI, Nielsen NetView, NRS and RAJAR

Revenue And Forecasts: Adspend and revenue figures by medium plus UK economic indicators. Aggregated forecast trends by medium
Sources: AA, Agency Estimates, Carat, eMarketer, GroupM, IPA, Nielsen, PwC, WARC and ZenithOptimedia

Consumer Trends: Device ownership and consumer behaviour trends
Sources: comScore, OFCOM, ONS, RAJAR, TGI Mobilens and TGI Trackback

Executive Reports: Summaries and analysis of the latest research and forecasts in key media areas
Sources: various

Industry Reports: The latest reports and presentations from across the UK media industry
Sources: various


MediaTel's Press database currently includes over 10,500 business and consumer magazine titles and national and regional newspapers.

Titles have circulation and readership data from ABC, NRS and JICREG and where available as well as contact details, rates and production data direct from the publisher.

Comprehensive and flexible reporting allows users to run reports showing trends and comparisons for chosen titles, publishers or categories. Report options include percentage and actual change, column sorting, printing and exporting functionality.

Users can compare print circulations (ABC and NRS) against online traffic figures (Nielsen NetView, ABCe) for a wide range of titles in the 'Cross Media Metrics' report.

Also available are click and print single page PDF summaries containing the latest data for each title with charts and graphs of circulation and readership.

Additional reports include cover prices, launches, closures and expenditure information.

Pre-defined one-click reports and suggested lists are available to save users' time or users are able to create and save lists of titles for their own or company-wide use.

Subscribers can download PowerPoint presentations featuring pre-prepared market breakdown graphs for the latest data releases.

Sources: ABC, Nielsen NetView, NRS, JICREG, ABCe


MediaTel's unique Regional mapping system allows users to focus upon specific tailor-made areas to provide media consumption for local media alongside demographic data.

Users create their own catchment area by town, postcode, drivetime, BARB, RAJAR or ISBA area or specific regional newspaper or radio station.

Demographic data can be presented in the map, including age and socio-demographics, population density and urban sprawl, as well as plotting poster sites.

Created maps can be exported to a presentation package, such as PowerPoint, providing excellent graphical representation for a regional media campaign.

Sources: Geoplan, BARB, RAJAR, JICREG, Route, NRS, ISBA


Television is divided into three sections:


The Television database offers subscribers comprehensive channel and programme viewing figures going back as far as 1983.

Market analysis is available through television impacts and TVRs alongside channel revenues and CPTs for a selection of audiences.

Daily overnights, establishment survey and minutage information is available to BARB subscribers.

Sources: BARB, Ebiquity, Television Research Partnership and OFCOM.

Channel Search

Contains information on all the main UK-based Digital TV stations, including contact information, launch and closure dates and shareholder details.

Detailed contact information is available for each station, with users able to search by name, sales house, ownership or programming.

Available reports include monthly viewing figures, launches and closures

Sources: BARB and OFCOM.


The Sponsorship database provides details of TV and sports event sponsorship back to 1996.

Users are able to obtain reports on TV sponsorship activity in the UK by searching for sponsors, TV stations or programmes.

Source: Ebiquity


The Online database includes traffic data for over 10,000 UK websites. Detailed audience measurement data are provided by Nielsen NetView for the top 2000 websites including age, gender, social grade, income, region, education and occupation (some demographics available to Nielsen NetView subscribers only).

Users are able to compare print circulations, readership and online traffic data in the Cross Media Metrics report.

Also available are click and print single page PDF summaries containing the latest data for each site with charts and graphs of Nielsen NetView trends and demographics and ABCe trend data.

Reports cover UK internet audience profiles, Internet User behaviour, expenditure and revenue.

Sources: ABCe, Kantar, ONS and Nielsen NetView.


The Radio database contains data for all BBC and commercial stations plus contact and ownership details.

Users have access to comprehensive RAJAR data, compiled since 1996, including demographic profiles.

Users can undertake detailed analysis of local stations chosen by catchment area from the regional database.

Subscribers can download PowerPoint presentations featuring pre-prepared market breakdown graphs for the latest data releases.

Other information available includes radio expenditure and revenues to provide a broad picture of the industry.

Source: RAJAR

Out of Home

The Outdoor database provides full details for all main outdoor advertising contractors and packages they offer, including product information and rates.

Reports include Route data for all formats, by size, region and contractor as well as quarterly and annual outdoor advertising revenue figures and expenditure data

Sources: Route, Outdoor Media Centre and AA as well as individual contractors.


The Cinema database provides an overview of the UK cinema market.

Many reports are available, including regional and national admission figures, audience profiles, detailed rates and packages by contractor as well as box office figures.

Sources: CAA, DCM, Nielsen EDI and Pearl & Dean


The Glossary offers a comprehensive list of terms used across the media industry. Searchable by term or by medium.

Compiled in conjunction with Ipsos.