MediaTel

Other MediaTel Group products

Glossary

MediaTel's glossary of media terms from across the industry. Find out more.

Subscription Information

Subscriptions

A subscription includes full access to all of the databases and mapping system within the MediaTel system, as well as the Helpdesk service, available during working hours, and free training for all new users. We also provide regular free update sessions for more experienced users.

Already a Subscriber?

Log in straight away. If you do not have a username and password, call 020 7439 7575 or email to receive them.

About MediaTel

What is MediaTel?

MediaTel is a subscription only service and is the largest single-source of media intelligence available online in the UK, providing invaluable support for planning and decision making.

MediaTel is used daily by media executives from over 150 media agencies, media owners, consultancies, industry bodies, investment banks and universities.

All Media

MediaTel's data trend and comparison reports go back over ten years and cover all media types: Press, Television, Online, Mobile, Radio, Cinema, Out of Home and more.

The Regional database, with its unique mapping system, allows users to map media opportunities and view demographic profiles within their defined area.

Market trends and emerging patterns across a number of media sectors can be found within the Media Trends section.

Newsline

MediaTel’s Newsline provides a combination of daily news stories enhanced with audience data from the MediaTel system, with a special focus on key data releases for each media, such as NRS, ABC and RAJAR.

The unique content within Newsline includes regular columns from media commentators plus special reports and analysis.

Free Helpdesk & Training

A subscription includes a free helpdesk and training service for all users from a friendly helpful team.

Contact Us

For more information, a demonstration of the site or a free evaluation period, please contact 020 7439 7575 or email .

About Each Media

Press

MediaTel's Press database currently includes over 10,000 business and consumer magazine titles and national and regional newspapers.

Titles have circulation and readership data from ABC, NRS, VFD, JICREG and BPA where available as well as contact details, rates and production data direct from the publisher.

Comprehensive and flexible reporting allows users to run reports showing trends and comparisons for chosen titles, publishers or categories. Report options include percentage and actual change, column sorting, printing and exporting functionality.

Users can compare print circulations (ABC and NRS) against online traffic figures (UKOM, ABCe) for a wide range of titles in the 'Cross Media Metrics' report.

Also available are click and print single page PDF summaries containing the latest data for each title with charts and graphs of circulation and readership.

Additional reports include cover prices, launches, closures and expenditure information.

Pre-defined one-click reports and suggested lists are available to save users’ time or users are able to create and save lists of titles for their own or company-wide use.

Subscribers can download PowerPoint presentations featuring pre-prepared market breakdown graphs for the latest data releases.

Pagination data is available for national newspapers, showing breakdowns of colour and mono pages, display and classified, as well as editorial and advertorial pages.

Sources: ABC, NRS, JICREG, BPA, VFD, Nielsen Media Research

Regional

MediaTel's unique Regional mapping system allows users to focus upon specific tailor-made areas to provide media consumption for local media alongside demographic data.

Users create their own catchment area by town, postcode, drivetime, BARB, RAJAR or ISBA area or specific regional newspaper or radio station.

Demographic data can be presented in the map, including age and socio-demographics, population density and urban sprawl, as well as plotting poster sites.

Created maps can be exported to a presentation package, such as PowerPoint, providing excellent graphical representation for a regional media campaign.

Sources: CACI, BARB, RAJAR, JICREG, POSTAR, NRS, ISBA

Television

Television is divided into three sections:

Television

The Television database offers subscribers comprehensive channel and programme viewing figures going back as far as 1983.

Market analysis is available through television impacts and TVRs alongside channel revenues and CPTs for a selection of audiences.

Daily overnights, establishment survey and minutage information is available to BARB subscribers.

Sources: AGB Nielsen Media Research, Astra, BARB, Nielsen Media Research and OFCOM.

Channel Search

Contains information on all the main UK-based Digital TV stations, including contact information, launch and closure dates and shareholder details.

Detailed contact information is available for each station, with users able to search by name, sales house, ownership or programming.

Available reports include monthly viewing figures, launches and closures

Sources: Astra, BARB, Merrill Lynch and OFCOM.

Sponsorship

The Sponsorship database provides details of TV and sports event sponsorship back to 1996.

Users are able to obtain reports on TV sponsorship activity in the UK by searching for sponsors, TV stations or programmes.

Source: Ebiquity

Online

The Online database includes traffic data for over 10,000 UK websites. Detailed audience measurement data is provided by UKOM APS for the top 2000 websites including age, gender, social grade, income, region, education and occupation (some demographics available to UKOM subscribers only).

Users are able to compare print circulations, readership and online traffic data in the Cross Media Metrics report.

Also available are click and print single page PDF summaries containing the latest data for each site with charts and graphs of UKOM APS trends and demographics and ABCe trend data.

Reports cover UK internet audience profiles, Internet User behaviour, expenditure and revenue.

Sources: ABCe, Harris Interactive, Kantar, ONS, The Nielsen Company and UKOM APS.

Radio

The Radio database contains data for all BBC and commercial stations plus contact and ownership details.

Users have access to comprehensive RAJAR data, compiled since 1996, including demographic profiles.

Users can undertake detailed analysis of local stations chosen by catchment area from the regional database.

Subscribers can download PowerPoint presentations featuring pre-prepared market breakdown graphs for the latest data releases.

Other information available includes radio expenditure and revenues to provide a broad picture of the industry.

Source: RAJAR

Out of Home

The Outdoor database provides full details for all main outdoor advertising contractors and packages they offer, including product information and rates.

Reports include POSTAR data for all formats, by size, region and contractor as well as quarterly and annual outdoor advertising revenue figures and expenditure data

The Ambient section contains a searchable database of over 100 of the main ambient contractors, including contact details and the packages they offer.

Sources: POSTAR, OAA and AA as well as individual contractors.

Mobile

The Mobile database features topline data for the mobile advertising industry including top 20 mobile sites, demographic breakdown of the mobile internet market plus mobile phone activity trends.

The IAB’s Guide to Mobile is also available, providing a library of information on how the mobile marketplace works, while case studies and industry reports collated from key sources provide further insight.

Sources: Nielsen, comScore, RAJAR, IAB, Harris Interactive

Media Trends

10 Year Trends

10 Year Trends provides quick top-line historical data on a variety of media sectors; TV, radio, press, cinema and online as well as general advertising spend, social and macroeconomic data.

Reporting options include revenue, universes, sector and market performance and demographic reports looking at population trends.

Sources: BARB, RAJAR, NRS, ABC, Nielsen Media Research, Nielsen Online, ONS

Expenditure

The Expenditure database provides advertising spend data for press, internet, direct mail, television, outdoor, cinema and radio within 12 different industry categories.

Source: Nielsen Media Research.

TGI Trackback

The TGI Trackback database provides a selection of top-line figures from BMRB's TGI Survey.

The reports show demographic data for consumption for a range of media related areas, together with monthly market reports.

Source: BMRB

TouchPoints

This section allows general access to TouchPoints1 data, via the IPA's DataPresenter tool.

Users can analyse the activities, locations, means of communication, media used or mode of transport for chosen demographics.

Data can be analysed by half hour, quintile or time spent during weekends or weekdays.

Source: IPA TouchPoints

Fast Forward

Survey results on new and emerging media trends, including population figures on downloading, streaming and ownership of new technology.

Source: Harris Interactive

Cinema

The Cinema database provides an overview of the UK cinema market.

Many reports are available, including regional and national admission figures, audience profiles, detailed rates and packages by contractor as well as box office figures.

Sources: CAA, NRS, Caviar, and AC Nielsen EDI.

Direct Mail

This database provides details on direct mail in the UK back to 1981.

Reports include quarterly and annual direct mail expenditure, response rates for both consumer and business direct mail, information on senders of consumer direct mail and quarterly updates on the volume of mail sent.

Sources: Royal Mail Direct Mail Information Service and Nielsen Media Research.

Glossary

The Glossary offers a comprehensive list of terms used across the media industry. Searchable by term or by medium.

Compiled in conjunction with Ipsos.

Media Directory

Contact information for the media industry, including key contacts for Television, Press, Radio, Out of Home and Cinema companies as well as industry body, media agency and research/supplier details.

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