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Mobile

Top sites, demographic breakdowns and mobile phone activities alongside case studies and industry reports. Find out more.

Guide to Mobile

The IAB have produced a Guide to Mobile, providing a great starting point to mobile marketing and covering each stage of the campaign process. Click on a link to access the subject area.

Introduction to Mobile Advertising

Benefits of Advertising on Mobile

The Mobile Consumer

UK Mobile Advertising Market

Integration with Other Media

Planning & Implementing a Mobile Campaign

Mobile Creativity

Evaluating and Measuring

Future of Mobile
Provided by the IAB

Latest Mobile News

Mobile retail market to exceed $12bn by 2014

Mobile retail market to exceed $12bn by 2014

The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
More News
From Newsline

Case Studies

Mobile Phones

Mobile Case Studies

Case studies highlighting the success of mobile advertising campaigns from a variety of high profile sources.
This is for subscribers only.
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Links

Useful links to mobile-related websites, providing data, research and information for the industry.

AdMob
Bango
ComScore
GSMA
IAB
Mediacells
MobiAd News
Mobile Marketing Association
The Nielsen Company
Qustodian

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Industry Reports

Bar Graph

Mobile Industry Reports

Research, white papers and presentations on the latest thinking within the mobile industry from a range of sources.
This is for subscribers only.

Media Directory

Contact Details for the Media Industry.

This is for subscribers only.

Contact information for the media industry, including key contacts for Television, Press, Radio, Out of Home and Cinema companies as well as industry body, media agency and research/supplier details.

Subscriber Reports

The Nielsen Company

  • Top 20 Mobile Sites
  • Mobile Demographic Profile

ComScore

  • Consumer Behaviour
  • Handset Capabilities
  • Content Merchandising

TGI/M:Metrics

  • Phone Activity
  • Demographic Activity
  • Regional Activity

Harris Interactive

  • "FastForward" Survey
    Includes mobile activities and handset ownership.

RAJAR

  • Listen to radio via mobile phone

IAB

  • IAB/PwC Mobile Ad Revenue

Other

  • Archive: Daily and Monthly SMS figures: 1999-2008
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