Mobile Case Studies
Case studies highlighting the success of mobile advertising campaigns from a variety of high profile sources.
MediaTel
Other MediaTel Group products
Top sites, demographic breakdowns and mobile phone activities alongside case studies and industry reports. Find out more.
Guide to Mobile
The IAB have produced a Guide to Mobile, providing a great starting point to mobile marketing and covering each stage of the campaign process. Click on a link to access the subject area.
MediaTel's daily media news, opinion and analysis service.Case Studies
This is for subscribers only.
MediaTel's daily media news, opinion and analysis service.Latest Mobile News
According to a new survey from the Pew Research Center's Social & Demographic Trends project, only 42% of Americans consider the television set to be a necessity.
Mobile content revenues will reach $3.53 billion in 2014
British consumers receive six cold calls a month on average
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Links
Useful links to mobile-related websites, providing data, research and information for the industry.
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Media Directory
Contact Details for the Media Industry.
Contact information for the media industry, including key contacts for Television, Press, Radio, Out of Home and Cinema companies as well as industry body, media agency and research/supplier details.
This is for subscribers only.
Media Playground
Explore and evaluate media innovation
An annual exhibition and four seminars
Visit Media Playground
Subscriber Reports
The Nielsen Company
- Nielsen Top 20 Mobile Sites
- Nielsen Mobile Audience Profiles
comScore
- ComScore Consumer Behaviour
- ComScore Handset Capabilities
- ComScore Content Merchandising
TGI/M:Metrics
- TGI: Mobile Phone Activity
- TGI: Mobile Demographic Activity
- TGI: Mobile Regional Activity
Harris Interactive
- Harris Interactive "FastForward"
Includes mobile activities and handset ownership.
RAJAR
- RAJAR: Listening to Radio via Mobile Phone
IAB
- IAB/PwC Mobile Ad Expenditure
Other
- Text Messages
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