Opinion   19 Sep 2014  ǀ   Richard Marks 
As Research the Media's Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.
Opinion   22 Sep 2014  ǀ   Dominic Mills 
In trying to understand why there are hardly any digital agencies on the short-list for the IPA's Effectiveness awards, Dominic Mills has seriously ruffled some feathers.
Industry News   22 Sep 2014  ǀ    
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)

Opinion

19 Sep 2014  |  Simon Andrews 
As Apple launches its much-anticipated iPhone 6 model today, Simon Andrews, founder of Addictive!, looks at what else has been going on for the tech giant over the last week.
18 Sep 2014  |  Fern Miller 
This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA's Effectiveness Awards. Here, DigitasLBi's Fern Miller explains the reluctance to throw their hat into the ring.
17 Sep 2014  |  Raymond Snoddy 
The referendum vote gives Rupert Murdoch a chance for revenge - and he rarely passes up a chance for retribution, writes Raymond Snoddy.

Industry News

22 Sep 2014 
The world’s largest global food and beverage companies have strengthened their common commitments on responsible marketing to children - from media coverage to marketing techniques.
22 Sep 2014 
Last night saw the long-awaited return of the aristocratic Crawley family as viewers around the country, starved of high-born scandal, flocked to their sets to feverishly welcome back Downton Abbey (ITV, 9pm).
22 Sep 2014 
Wayne Blodwell joins the agency from Group M's buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.

Data Analysis

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