Industry News   25 Jul 2014  ǀ   David Pidgeon 
Premium ad network Unanimis, wholly owned by Orange, has been sold to ad tech firm Switch for an undisclosed sum.
Opinion   Today  ǀ   Dominic Mills 
The clock is now running for Interpublic after the news that 'activist' investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises...
Industry News   25 Jul 2014  ǀ   Ellen Hammett 
Publishers experimenting with native advertising risk commoditising content and losing what makes them unique, Northern & Shell's digital sales lead has warned.

Opinion

Today  |  Kayvan Salmanpour 
Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.
24 Jul 2014  |  Jason Mander 
As Facebook records second quarter revenues of $2.91bn - with its once-floundering mobile business now accounting for 62% of advertising revenues - Jason Mander, head of trends atGlobalWebIndex, analyses the results.
23 Jul 2014  |  Raymond Snoddy 
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.

Industry News

Today 
Almost all online video advertisers are buying their ads in a TV-like way, according to Videology's latest findings on the UK video advertising market.
25 Jul 2014 
BSkyB is to pay £4.9 billion to take over Rupert Murdoch's Sky Deutschland and Sky Italia, creating a European media powerhouse
25 Jul 2014 
In the midst of the entire patriotic binge-watching on the other side, ITV's best hope of the evening came in the form of a double trip to the tumultuous, yet picturesque, village of Emmerdale.

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