Opinion

16 Apr 2014  |  Raymond Snoddy 
There is a growing divide between the media and the political world, writes Raymond Snoddy - but newspaper tenacity in the wake of recent scandals shows the true value of a free press...
15 Apr 2014  |  Marco Ricci 
A viewablity standard does little to improve the odds of a client's ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.
14 Apr 2014  |  Dominic Mills 
British Airways' High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch - and although at heart this is about good old content marketing, this time there's a thoroughly contemporary twist...

Industry News

Today 
The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
16 Apr 2014 
Former Telegraph editor, Tony Gallagher, is to return to the newspaper industry as joint deputy editor of the Daily Mail.
16 Apr 2014 
Even though "The Great British..." isn't in the title, the concept should be pretty familiar to the masses.

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