15 Apr 2014  |  Marco Ricci 
A viewablity standard does little to improve the odds of a client's ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.
14 Apr 2014  |  Dominic Mills 
British Airways' High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch - and although at heart this is about good old content marketing, this time there's a thoroughly contemporary twist...
11 Apr 2014  |  Simon Andrews 
Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! - and the size of the mobile opportunity means that everyone needs to get involved.

Industry News

Even though "The Great British..." isn't in the title, the concept should be pretty familiar to the masses.
15 Apr 2014 
Richard Desmond, founder of publishing and television group, Northern & Shell, has reportedly sold Channel 5 to Discovery Communications and BSkyB in a deal worth £350 million.
15 Apr 2014 
Controller of BBC Three, Zai Bennett, is to leave the Corporation for a new role as director of Sky Atlantic.

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