Opinion   29 Sep 2014  ǀ   Dominic Mills 
As with all things WPP you wonder: is there more to the AppNexus deal than meets the eye?
Industry News   30 Sep 2014  ǀ   David Pidgeon 
The Jed Glanvill-led review into newspaper audience measurement - and the future role of the National Readership Survey (NRS) - will kick-off today, as clarity emerges over how newspaper publishers regard the current system.
Industry News   30 Sep 2014  ǀ   David Pidgeon 
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.

Opinion

01 Oct 2014  |  Raymond Snoddy 
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
01 Oct 2014  |  David Brennan 
There is a move towards greater integration of planning and trading data across platforms but integration can sometimes disguise a move towards greater segregation. Where will this leave the non-publisher online display suppliers?
01 Oct 2014  |  Chris Dobson 
It's a jargon-filled minefield and it's about to explode - but do you understand programmatic yet? Ahead of next week's Automated Trading Debate, we asked The Exchange Lab's Chris Dobson to sell us the benefits...

Industry News

01 Oct 2014 
Capitalising on the newsbrands' considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
01 Oct 2014 
This week's winner has smashed all records with its gruesome and apocalyptic attention-grabbing ad.
01 Oct 2014 
From November, TotalFilm.com, SFX.co.uk and GamesRadar.com will merge into a single platform to offer film, TV and game reviews and news.

Data Analysis

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