Opinion   Today  ǀ   Marco Bertozzi 
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi - advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
Opinion   28 Jul 2014  ǀ   Dominic Mills 
The clock is now running for Interpublic after the news that 'activist' investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises...
Industry News   28 Jul 2014  ǀ   Ellen Hammett 
Outdoor Plus has announced the introduction of two premium digital sites as the company invests £10 million into expanding its proposition and finding new ways to engage audiences while out of home.

Opinion

Today  |  Rory Ahern 
Rubber Republic's Rory Ahern - director of viral hit Bodyform Responds: The Truth - looks at how disruptive marketing has transformed the way brands market themselves forever.
28 Jul 2014  |  Kayvan Salmanpour 
Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.
24 Jul 2014  |  Jason Mander 
As Facebook records second quarter revenues of $2.91bn - with its once-floundering mobile business now accounting for 62% of advertising revenues - Jason Mander, head of trends atGlobalWebIndex, analyses the results.

Industry News

Today 
While the station move might confuse some - and perhaps the relative ease and availability of the iPlayer is to partly blame for the drop in live viewing – there is no obvious excuse for the sharp drop this summer.
Today 
UTV Media, owner of talkSPORT radio and free magazine Sport, has announced that Mindshare's Howard Bareham will take on the new role of commercial development director.
Today 
A week after AOL announced that it is to trade all of its reserved online inventory programmatically, AOL Platforms is forming a strategic partnership with Havas' global trading desk for programmatic buying.

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