MediaTel

Peugeot has awarded its outdoor planning and buying account to Outdoor Connection. Peugeot's spend on outdoor advertising last year was around £2m, according to MMS.

Andrew Allerton, joint managing director of Outdoor Connection, commented: "Peugeot has a reputation for being a consistent and innovative user of the outdoor medium - our aim is to ensure that this continues into the future."

Outdoor Connection went up against Concord and Poster Publicity in the pitch process, and has been awarded the contract for two years initially.

Melanie Kent, media specialist at Peugeot Motor Company, said: "We are looking forward to working with Outdoor Connection and we are confident that they will provide Peugeot with innovative and creative uses of the outdoor medium which will reflect the growing dynamics of the Peugeot brand within the UK."

Outdoor Connection: 020 7307 9700 www.outdoorconnection.co.uk

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