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Opinion

Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.

A new study examines the role and impact of the soundtrack in advertising. It shows how music shapes emotion, captures attention, and helps people remember brands faster than visuals alone. 

Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.

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