Newsline

The sharpest opinion and analysis in the media industry. Find out more.

888.7m 'media' tablets to be sold between 2010 & 2015

19 May 2011 by Liz Jaques
Tags
Apple
Digital
e-book
iPad
Research
Tablet
Categories
Digital
Research
iPad 2

Between 2010 and 2015, a total of 888.7 million media tablets will be sold, according to new IHS iSuppli (NYSE: IHS) research.

Tablet sales will reach 262.1 million units by 2015, rising at a 72.1% compound annual growth rate (CAGR) from 17.4 million units in 2010.

'Media' tablets, which are built on ARM microprocessors and use mobile operating systems, have already surpassed the 25 million sales mark following the launch of Apple's iPad and many more competitors, including the Galaxy Tab from Samsung.

By comparison, PC-type tablets - which have full PC functionality, run on operating systems such as Windows or Linux, and have been around for much longer - will sell just 88.8 million between 2010 and 2015. A total of 45.2 million PC tablets will be shipped in 2015, growing at a CAGR of 81.5% from 2.3 million units in 2010.

"While there's clearly a need for tablet PCs with full PC functionality, the media-type tablet pioneered by the Apple Inc. with the iPad will reign supreme during for at least the next five years," said Rhoda Alexander, director of monitor research at IHS. "Because the tablet form factor will favor media consumption - rather than content creation - media tablets will massively outsell their PC-type tablet alternatives."

Media tablet usage is largely concentrated on web browsing, social networking, email and consuming content such as videos, music, magazines, e-books and games. In contrast, PC-based tablets are designed for work use.

Data Diary

More
National Newspapers
12:00  7 Jun 2013May 2013
12:00  8 Mar 2013February 2013
12:00  12 Apr 2013March 2013
12:00  10 May 2013April 2013
12:00  7 Jun 2013May 2013
12:00  12 Jul 2013June 2013
12:00  9 Aug 2013July 2013
12:00  6 Sep 2013August 2013
Consumer Magazines
12:00  15 Aug 2013January - June 2013
More
Regional Newspapers
12:00  28 Aug 2013January - June 2013
12:00  27 Feb 2013July - December 2012
12:00  28 Aug 2013January - June 2013
More
Topline Figures
16 Aug 2013June 2013
17 May 2013March 2013
16 Aug 2013June 2013
15 Nov 2013September 2013
14 Feb 2014December 2013
More
Readership Breakdowns
More
RAJAR Release
1 Aug 2013Q2 2013
16 May 2013Q1 2013
1 Aug 2013Q2 2013
24 Oct 2013Q3 2013
6 Feb 2014Q4 2013