Social participation TV: Trends and opportunities

26 Jul 2011  |  Liz Jaques 
Mobile video

Research from Mobile Interactive Group (MIG) unveils new trends and opportunities with participation TV (P-TV) services and social participation TV.

The key research findings include:

  • Mobile will become the main vehicle for interaction between viewers and broadcasters; 40% of mobile users are most likely to be multi-tasking using their phone while watching the TV.
  • Smartphone adoption will drive TV and mobile multi-tasking in UK and US, creating a more engaged audience, and significantly increasing programme interaction.
  • Facebook will drive a shift in interactive audience behaviour away from phone calls and text with these channels becoming peripheral in the long term. Facebook mobile now accounts for 50% of its 700 million users globally.
  • Interactive events via Facebook are expected to generate $51.7 million (£32.04 million) in the UK by 2012 and $2.9 billion globally by 2016.

Barry Houlihan, CEO, MIG, said: "Social participation TV is a huge opportunity for MIG and our broadcast partners, with mobile featuring as the key enabler and engagement tool. The mobile device is ingrained in our daily lives, and is rapidly becoming a core component in the ability to create an interaction between the viewer and the TV.

"As a medium, TV continues to be the biggest and best in terms of attracting a large audience; and mass P-TV shows like Big Brother remain the cornerstone for broadcasters in terms of interaction and entertainment, whilst also opening new revenue channels."

Read the full Advanced Television article here.

Connected Modules
To understand more about the fast moving connected marketplace, Mediatel Connected features the latest market data, consumer surveys and analysis to keep you ahead.
Find out more

Latest

'A Matter of Fact' report: why we ended up here Out-of-home's automated future WPP hit by suspected cyber attack BT and Primesight launch ad-funded free Wi-Fi kiosks Google fined €2.42bn in online shopping antitrust case

Related articles

Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

CHART OF THE DAY

26 Jun 2017 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement