Mobile accounts for one-fifth of ITV Player views

22 Mar 2012  |  Liz Jaques 
ITV Player

Mobile viewing now accounts for one-fifth of all ITV Player views, just eight months after the catch-up TV service was made available on iOS and Android devices.

Robin Pembrooke, ITV's managing director of online & on-demand, says the rise in mobile usage is great news for the brand. ITV Player as a whole is recording audiences of up to a million for its most popular shows like Coronation Street.

Pembrooke said multi-screen, cross-platform distribution is a fundamental part of the commercial broadcaster's five year business plan.

ITV Player is now the second most downloaded Apple iPad app of all time in the UK. The app has now been downloaded four million times.

Pembrooke also said the company will start trialling different types of paid content distribution, looking beyond the existing free catch-up services provided through ITV Player.

Read the full videonet article here.

Connected Modules
To understand more about the fast moving connected marketplace, Mediatel Connected features the latest market data, consumer surveys and analysis to keep you ahead.
Find out more

Latest

Mercurial media 'A Matter of Fact' report: why we ended up here Murdoch's Sky bid referred to competition authority Cartoon: The WPP cyber-attack RadiumOne acquired by RhythmOne

Related articles

Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

CHART OF THE DAY

28 Jun 2017 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement