Google abandons TV ads program

31 Aug 2012  |  Niall Johnson 

Google announced yesterday that it is to shut down its TV advertising program in order to focus on web advertising.

Vice President of Product, YouTube/Video at Google, Shishir Mehrotra said in a post that "We launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising."

The Internet giant launched Google TV Ads in AdWords in 2007 and has seen its Web-focused clients buy traditional TV advertising for the first time thanks to the service. However, given the digital distribution revolution and multiscreen reality for entertainment video, the company has decided to shut the product down and focus instead on digital video opportunities.

"So we've made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google," Mehrotra continued.

Read the full artcile over over at Rapid TV News..

Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Enter your full name Enter your company name Enter your job title Enter a valid email address Enter your telephone number

Select one or more bulletins
More Information

Thank you for signing up

Leading Columnists TV OVERNIGHTS Featured Videos Latest Data Analysis