Tablets encourage TV viewing
13 September 2012 by
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Television
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New research from TDG shows that watching videos on tablets leads to greater overall TV viewing.
39% of 18 to 49 year olds that use their tablets to watch videos say that it encourages them to watch more TV programmes.
Only 15% of respondents to TDG's research said they watched less regular TV as result of tablet viewing.
"This is a conclusion of particular relevance to those involved in the TV industry including networks, multichannel operators, and advertisers," said Bill Niemeyer, TDG senior analyst.
Read more at Digital TV Europe.net.





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