TV Market Round-Up: August 2012

21 Sep 2012 
Televisions

Commercial television channels saw their network revenue decline in August as the BBC dominated ratings around the London 2012 Olympics.

ITV1 saw its revenue dip -7.6% in the month, compared to August 2011, according to latest agency estimates.

Channel 4 took the biggest hit, down -18.1% YoY, despite its popular Paralympic coverage. Channel 5 saw an -8.3% decline, while ITV breakfast was down -10.6%.

Overall, Total Terrestrial (including ITV Breakfast) was down -10.7% YoY, while Total Satellite was down -0.6%.

Network Revenue

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ITV Franchise Area

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Network CPTs

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Commercial Impacts

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TV market data is available in mediatel.co.uk's TV Database.
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