Nielsen: Global ad spend up 2.4% in Q2 2012

01 Oct 2012  |  Liz Jaques 

According to Nielsen's Global AdView Pulse, global advertising spend was up 2.4% to $139 billion in the second quarter of 2012.

The Mideast and Africa saw the biggest increase - up 19.6% compared to the second quarter of 2011 - while Latin America saw its ad spend rise 4.9%.

Europe fell 3.8%, while Asia-Pacific and North America enjoyed growth - up 2.9% and 2.4% respectively.

June saw the most growth of the quarter, up 3.1%.

Read the full MediaPost article here.

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