Half of US internet users will be on tablets by 2015

19 Oct 2012  |  Niall Johnson 

According to a new report by eMarketer, 2015 will see over half of US internet users (133.5 million people) logging onto the web via their tablet.

The Tablet Advertising: Volume and Engagement Levels Jump Up report also reveals that tablet ads outscore conventional mobile ads on a variety of metrics, including brand awareness, purchase intent and brand favourability.

Tablet ads prove to be more engaging than typical mobile campaigns and, at times, more effective than ads on a PC.

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