International venture capital firm Beringea have led a £2 million investment round into InSkin Media (ISM) - the advertising technology and digital media specialist.

InSkin Media states that it will use the growth capital investment to expand its UK operations, develop additional technology formats and build on international opportunities, having recently launched its Hamburg office (InSkin Media GmbH).

InSkin Media has developed online advertising formats for many of the UK's biggest quality publishers and content distributors, including IPC Media, The Telegraph, VideoJug, The Independent, Future Publishing and Channel 4, while providing brand campaigns for blue-chip companies such as American Express, Disney, Marks and Spencer, Samsung and Ford.

Trevor Hope, Chief Investment Officer, Beringea, commented: "We have a strong track record of investment in the media sector and are keen to back small, private, UK-based media companies such as InSkin Media. ISM has a clear market offering, a strong management team and real growth aspirations."

Hugo Drayton, CEO, InSkin Media, added: "We are excited to be collaborating with Beringea, whose successful history and knowledge of digital media will complement ISM's strengths. We look forward to working together to build a successful international business."