Spending advertising money in the digital age
The conference, on 20 November, will be held at the Fleet Street offices of Goldman Sachs and is in partnership with Nielsen, Rovi and IPA..
The issues and challenges that will be discussed are raised in the recent book of the same name by Hamish Pringle and Jim Marshall. A senior audience is expected drawn primarily from advertisers, agencies, media owners, analysts, investors and commentators.
The major themes that will be under discussion are:-
How should clients spend advertising money in this digital age?
How does one navigate the media flow?
What makes effective advertising, and how do we measure this?
How should agencies be structured?
What does the 21st century media owner look like?
Panellists confirmed include BA's global sponsorship manager, Luisa Fernandez; Carat's chief executive Rob Horler; the managing director of business development at Ebiquity, Nick Manning; Google's director of media solutions, Kevin Mathers; and the president of the IPA, Nicola Mendelsohn.
The event builds on MediaTel's Media Leaders brand that brings together the latest comment from Raymond Snoddy and opinion from thought leaders in the media and marketing industry.
Tickets are just £399 pounds for MediaTel.co.uk subscribers and more information can be found by clicking here.