NRS PADD-Sept 2012: The Sun still leads

19 Dec 2012 


The Sun has maintained the audience gap between its closest rival, the Daily Mail, according to the third release of NRS PADD research that combines the audience for both print and online.

The latest figures for the October 2011 to September 2012 period show a 756,000 difference between the popular papers.

Figures are, overall, down with no newsbrand showing any growth. The Daily Express is down -7%, the Independent down -7.8% and the Daily Record and Daily Mirror both down -4.6%.

The most read UK national newsbrand across a month is still the Sun with 17.3 million readers and the Daily Mail with 16.6 million readers for both print and online.

When Sunday titles are included the combined audience for the Daily Mail, Mail on Sunday and MailOnline rises to 18.5 million monthly readers.As yet the Sun on Sunday combined readership is yet to be released so a comparison with the Mail titles is unavailable.

As yet the Sun on Sunday combined readership is yet to be released so a comparison with the Mail titles is unavailable.

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The Guardian, The Observer and guardian.co.uk are the most read quality newspaper combination in Britain for weekly and monthly reach, but the gap between their figures and the Daily Telegraph is very slight. In fact, The Daily Telegraph was ahead on both in the previous release, and The Telegraph are still ahead on the 6 day week measure.

The daily figures show a proportionately much wider gap between these two. The Daily Telegraph's reach is currently 20% larger than that of The Guardian. The Guardian and The Observer are read - either in print or online - by over 4.9 million people per week and 1.6 million daily in Britain. The Daily Telegraph and the Sunday Telegraph also secure 4.9 million each week, and 1.98 million daily for both print and online.

Overall the new figures show that online reading of newsbrands adds considerable numbers to readership figures each week as the growth of digital brings new readers to each newsbrand.

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Update (12:36pm 19th Dec): an error in the audience gap figure between the Sun and the Daily Mail has now been corrected.

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