ABC National Newspaper Round-Up: December 2012

11 Jan 2013 

UK Daily National Newspapers


The daily newspaper market was down -1.9% in December 2012. The 'i' was hit hardest, recording a -3.7% drop, losing just over 11,000 copies (although the paper has seen growth on the previous year with an additional 69,596 copies - the only daily paper to do so).

The next biggest drops were for the Sun, down -3.6% (83,874 copies) and the Daily Star with a 3.5% drop (19,424 copies).

In the quality market, the Financial Times won out in December with a 1.6% increase over the previous month (4,519 copies), while the Daily Telegraph saw growth of just +0.2% (1,027 copies) and the Guardian just +0.3% or 630 copies.

In the mid-market, both the Daily Mail and the Daily Express were down, -1.4% and -1.5%, respectively.

The popular market, which recorded all-round losses for the month, the Daily Mirror saw the least at -1%, or -10,299 copies.

For the free London papers, City A.M was down -1.3% - but the paper has seen good growth over the year with a positive 37.5% growth from December 2011 (34,799 copies). The Metro was down just 0.1% for the month and the Evening Standard -1.5% (or 10,382 copies).

No paper recorded any growth in the Sunday market and the entire market was down -251,808 on the previous month (-3%).

The Sun on Sunday saw the biggest drop, down -6.1% (-122543 copies), followed by Scotland on Sunday down -5.4% (-2,142 copies) and People, down -3.9% (-17,188).

Tables and Graphs

National Newspaper ABC Figures - December 2012
Daily Titles Dec-11 Nov-12 Dec-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 9,045,243 8,474,439 8,312,744 -732,499 -8.1 -161,695 -1.9
Quality
Daily Telegraph 587,040 546,438 547,465 -39,575 -6.7 1,027 0.2
Financial Times 333,771 281,882 286,401 -47,370 -14.2 4,519 1.6
Guardian 230,108 203,592 204,222 -25,886 -11.2 630 0.3
i 221,715 302,373 291,311 69,596 31.4 -11,062 -3.7
Independent 119,551 79,071 78,082 -41,469 -34.7 -989 -1.3
Scotsman 38,647 32,736 32,463 -6,184 -16.0 -273 -0.8
Times 409,060 399,321 396,041 -13,019 -3.2 -3,280 -0.8
Mid Market
Daily Express 596,415 537,236 529,096 -67,319 -11.3 -8,140 -1.5
Daily Mail 1,994,908 1,871,577 1,844,569 -150,339 -7.5 -27,008 -1.4
Popular
Daily Mirror 1,092,182 1,044,940 1,034,641 -57,541 -5.3 -10,299 -1.0
Daily Record 274,505 253,618 250,096 -24,409 -8.9 -3,522 -1.4
Daily Star 616,498 559,972 540,548 -75,950 -12.3 -19,424 -3.5
Sun 2,530,843 2,361,683 2,277,809 -253,034 -10.0 -83,874 -3.6

DailyQuality

DailyMid

DailyPop

London Free Press ABC Figures - Dec 2012
London Free Press Dec-11 Nov-12 Dec-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,565,794 1,613,598 1,600,660 34,866 2.2 -12,938 -0.8
City A.M 92,879 129,356 127,678 34,799 37.5 -1,678 -1.3
London Evening Standard 694,431 701,271 690,890 -3,541 -0.5 -10,381 -1.5
Metro (London) 778,484 782,971 782,092 3,608 0.5 -879 -0.1

LondonFree

National Newspaper ABC Figures - December 2012
Sunday Titles Dec-11 Nov-12 Dec-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 8,154,665 8,333,807 8,081,999 -72,666 -0.9 -251,808 -3.0
Quality
Independent On Sunday 128,394 118,383 116,513 -11,881 -9.3 -1,870 -1.6
Observer 266,659 236,179 230,833 -35,826 -13.4 -5,346 -2.3
Scotland on Sunday. 45,652 39,394 37,252 -8,400 -18.4 -2,142 -5.4
Sunday Times 935,442 894,992 877,482 -57,960 -6.2 -17,510 -2.0
Sunday Telegraph 452,858 432,315 428,092 -24,766 -5.5 -4,223 -1.0
Mid Market
Mail On Sunday 1,909,075 1,732,385 1,687,301 -221,774 -11.6 -45,084 -2.6
Sunday Express 626,832 481,009 473,336 -153,496 -24.5 -7,673 -1.6
Sunday Post 301,841 246,629 245,727 -56,114 -18.6 -902 -0.4
Popular
Daily Star Sunday. 640,406 368,268 360,747 -279,659 -43.7 -7,521 -2.0
People 780,266 445,594 428,406 -351,860 -45.1 -17,188 -3.9
Sun (Sunday) n/a 2,009,282 1,886,739 n/a n/a -122,543 -6.1
Sunday Mail 365,232 292,920 285,028 -80,204 -22.0 -7,892 -2.7
Sunday Mirror 1,702,008 1,036,457 1,024,543 -677,465 -39.8 -11,914 -1.1

SundayQuality

SundayMid

SundayPop

National Newspaper ABC Figures - Jul 2012 - Dec 2012
Daily Titles Jul 11 - Dec 11 Jun 12 - Nov 12 Jul 12 - Dec 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 9,439,512 8,733,038 8,619,173 -820,339 -8.7 -113,865 -1.3
Quality
Daily Telegraph 609,586 567,637 563,148 -46,438 -7.6 -4,489 -0.8
Financial Times 338,374 288,743 286,768 -51,606 -15.3 -1,975 -0.7
Guardian 234,845 206,162 204,839 -30,006 -12.8 -1,323 -0.6
i 201,768 286,897 290,261 88,493 43.9 3,364 1.2
Independent 154,091 82,771 80,640 -73,451 -47.7 -2,131 -2.6
Scotsman 39,565 34,326 33,795 -5,770 -14.6 -531 -1.5
Times 426,675 403,610 403,022 -23,653 -5.5 -588 -0.1
Mid Market
Daily Express 614,584 554,800 541,616 -72,968 -11.9 -13,184 -2.4
Daily Mail 2,019,076 1,900,239 1,883,608 -135,468 -6.7 -16,631 -0.9
Popular
Daily Mirror 1,136,308 1,072,586 1,064,629 -71,679 -6.3 -7,957 -0.7
Daily Record 292,937 271,328 266,331 -26,606 -9.1 -4,997 -1.8
Daily Star 668,754 590,358 580,091 -88,663 -13.3 -10,267 -1.7
Sun 2,702,949 2,473,581 2,420,425 -282,524 -10.5 -53,156 -2.1
National Newspaper ABC Figures - Jul 2012 - Dec 2012
Sunday Titles Jul 11 - Dec 11 Jun 12 - Nov 12 Jul 12 - Dec 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 8,663,850 8,674,323 8,525,368 -138,482 -1.6 -148,955 -1.7
Quality
Independent On Sunday 147,504 120,663 119,615 -27,889 -18.9 -1,048 -0.9
Observer 273,250 241,279 239,075 -34,175 -12.5 -2,204 -0.9
Scotland on Sunday. 49,663 41,593 40,409 -9,254 -18.6 -1,184 -2.8
Sunday Times 978,770 908,997 902,559 -76,211 -7.8 -6,438 -0.7
Sunday Telegraph 479,996 449,040 445,442 -34,554 -7.2 -3,598 -0.8
Mid Market
Sunday Express 664,076 498,088 490,491 -173,585 -26.1 -7,597 -1.5
Mail On Sunday 2,039,342 1,777,322 1,753,502 -285,840 -14.0 -23,820 -1.3
Sunday Post 318,605 269,574 263,612 -54,993 -17.3 -5,962 -2.2
Popular
Daily Star Sunday. 693,592 423,713 403,711 -289,881 -41.8 -20,002 -4.7
People 822,923 453,685 450,357 -372,566 -45.3 -3,328 -0.7
Sun (Sunday) n/a 2,104,422 2,046,117 n/a n/a n/a n/a
Sunday Mail 395,414 308,951 304,174 -91,240 -23.1 -4,777 -1.5
Sunday Mirror 1,800,715 1,076,996 1,066,304 -734,411 -40.8 -10,692 -1.0
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Enter your full name Enter your company name Enter your job title Enter a valid email address Enter your telephone number

Select one or more bulletins
More Information

Thank you for signing up

Advertisement
Leading Columnists TV OVERNIGHTS Featured Videos Latest Data Analysis
Press
Television
Online
Radio