RAJAR Q4 2012: Digital
Tags
Categories
Email Bulletins
Sign up for Newsline's free email bulletins today.
Receive round-ups of news reports, research and analysis plus latest comment and opinion from across the UK media market.

Listening to radio via a digital platform, in terms of weekly reach, has increased by 9% year-on-year, with 25.2 million people now tuning in via a digitally enabled receiver (DAB, DTV, Online) each week - up from 23.1 million in Q4, 2011.
DAB radio is still the most popular device when it comes to listening to digital radio; however, listening via online has recorded an increase of 43.4% year-on-year while digital television (DTV) has increased by 15.7%.
Meanwhile, access to a DAB receiver is up 6% on Q4 2011 and currently 42% of the population, or 22.1 million adults (aged 15+), claim to live in a household with a DAB set.
19% of adults also claimed to have listened to the radio via a mobile phone, up 28% year-on-year.
In the over 25's demographic, 16% say they have listened to the radio via their mobile phone and in the 15-24 age group, 38% of those surveyed now claim to have listened to the radio in this way - with 20% stating they listen at least once a week and 3% doing so every day.
Additional content is available in this article for MediaTel subscribers.
If you are a subscriber, please log in.
For information on subscriptions please contact .



MediaTel has PowerPoint presentations available to download for subscribers, featuring pre-prepared market breakdown graphs for the latest RAJAR data release - click here.




