We must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this.

The global podcast platform recorded 23% organic growth in Q1. 

Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.

With the election now likely to be in November, some important pending legislations that could benefit the media industry still stand a chance.

Partner content: The attribution models advertisers currently use to prove campaign effectiveness are outdated in our multi-touchpoint digital landscape, writes TikTok’s UK head of client measurement.