Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.
Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.
NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.
Whatever you think of Neil’s past commentary, he deserves praise for admitting he was wrong. Unlike our former prime minister…
Stop treating social as an add-on to your TV or digital OOH campaign. Not only should social be part of a brand’s strategy, it should be the strategy.
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Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.
It’s time to call time on the fear, apathy and defensiveness that still surround equality in the media industry.
Being a working parent is hard. But we are doing important things for the next generation through role-modelling the choice to be and do whatever makes us most fulfilled.
