The Media Leader

100% Media: news analysis, opinion, trends, data & jobs

Is this the advent of political party ads on BVOD platforms?

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

Boom Radio plans ‘more effort and money’ for marketing

The independent commercial radio station has launched a campaign across TV, OOH and social.

Little girls, just like Elvie, should be seen and heard

It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.

The death of creativity (as a commodity)

The data revolution has torn the 20th-ventury model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

New deadlines: Only a few days left to enter The Media Leader Awards 2024

There are just a few days left to enter this year’s awards, especially for entrants who want to take advantage of the early-bird deadline.

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Opinion

Kirstie McDermott

Telling porkies may be fairly common in the job-hunting process, but employers are finding ways to tackle this problem.

Sean Carnegie

There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.

Jack Benjamin

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

Industry News

Watch: Women need to ‘see’ change to improve TV tech representation

Rival alliances, cultural POVs, data ownership: Key themes in TV

Podcast Special: The Future of Marketing with Bloomberg Media — Ep2: Mastering insight and data tools

The Sun and Mail neck and neck in total monthly reach

MFA is merely ‘symptom of the big disease’

It Takes A Village spotlights black women’s experiences in global study

Watch Gogglebox cast react to RSPCA’s rebrand campaign

Gen AI ‘largely successful’ in music composition for commercial briefs

Data Analysis

Agency campaign reporting is a propaganda tool

Reach posts revenue decline but now has ‘clear path forward’

Size won’t save publishers unless we face up to the long tail of garbage

Rajar Q4 2023: Heart overtakes BBC Radio 1 in breakfast battle

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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