Advertisers should better understand these key audiences, who are into different genres, a new study found.
While the Beeb trumpets its role in delivering trusted, impartial news around the world, it’s difficult to see the way it handled the axing of HardTalk as anything other than an act of vandalism.
The business has been renamed Bauer Media Outdoor.
The list spans talent from across the UK media landscape, from agencies large and small, media owners, brands and beyond.
The PPA CEO breaks down the arguments for and against maintaining strong copyright protections for publishers and artists, and explains what is at stake for a magazine industry already in a state of digital transition.
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Looking at the evolution of brand marketing and media planning by vertical, UM’s Dan Chapman explores how AI will transform every stage of the consumer journey and why brand essence matters in this new era.
The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here.
