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Opinion

As more live sports move to streaming, media companies must sell advertising against their content across different platforms in a unified way that combines the upfront, premium process of linear with the dynamic execution of digital. 

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.

The start of Donald Trump’s second presidency felt like a lifetime ago. How the British press has covered his many manoeuvres since speaks volumes. 

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