Nokia launches its VR camera in Europe

18 Mar 2016  |  David Pidgeon 
Nokia launches its VR camera in Europe

Virtual Reality content production has received a boost in the UK after Nokia announced the European launch of the OZO professional VR camera last night.

Also announcing new post-production partnerships to advance the creation of VR experiences, the Nokia kit records film in 360-degree audio and video - all with stereoscopic 3D for playback on VR headsets

The impact could mean big things - with sporting events, concerts and new immersive film experiences all likely to be born out of the tech.

"OZO enables the creation of immersive virtual reality experiences," said Ramzi Haidamus, president of Nokia Technologies.

"Through OZO we can feel more present in the lives of people we've never met, and widen the circle of empathy in ways we could never have imagined before. Technology that moves us this deeply is technology that moves us all forward."

Nokia is keen to get the tech into the hands of creatively-minded people and said there is uncertainty about available tools for VR content creation.

In response, it announced a partnership with Deluxe to provide post-production services for OZO VR content, including editorial, stitching and colour. The company will also work with more than 3,000 artists to support VR experiences created with OZO.

Additionally, Nokia announced that post-production software tools from London-based The Foundry, including NUKE, will soon support 3D content created with OZO.

To watch the OZO films, users are best off with a high quality VR headset, limiting the tech's use until such devices go mainstream - but even mobile phones and a Google Cardboard set-up will display the video.

Meanwhile, content creators looking to buy an OZO are looking at a £43,000 price tag.


A crisis of attention Murdoch's Sky bid growing increasingly toxic National newspaper circulations Guardian and Observer take biggest circulation hits in July Online ABCs: Evening Standard traffic down -15% in July

Related articles

Sky launches VR app Newsbrands need to harness VR to keep pace with digital life Is virtual reality the Holy Grail for advertisers?
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.



Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info