Rajar Q2 2016: Digital

04 Aug 2016  |  Newsline Staff 
Rajar Q2 2016: Digital

Almost six in 10 UK adults now listen to the radio via a digital platform, according to the latest figures from Rajar for the second quarter of 2016.

32 million (59%) people aged 15+ tune in via a digital radio, digital TV or through an online platform each week.

The share of all radio listening via a digital platform stood at 45.3% in Q2 - comprised of DAB (a 32.3% share), Digital TV (5.1%) and online or via an app (8%).

In an average week, digital listening accounts for 473 million hours; DAB has a 71% share, DTV an 11% share and online an 18% share.

27% of adults claim to listen to the radio via a mobile phone or tablet at least once a month, up 6% year on year. The figure rises to 39% of 15-24 year olds (also up 6% year on year).

Overall 48.7 million adults (90% of the population) tuned in to their selected radio station each week for 21.5 hours on average - a combined total of 1.045 billion.

RAJAR Q2 2016: Digital Listening
AM/FM All Digital - DAB - DTV - Online/Apps - Digital Unspecified
Platform Shares (%)
Q2 2015 53.7 39.9 26.7 4.7 6.4 2.1
Q3 2015 50.4 41.9 27.7 5.0 6.9 2.3
Q4 2015 50.7 41.7 27.7 5.0 6.8 2.3
Q1 2016 55.9 44.1 30.9 5.4 7.8 n/a
Q2 2016 54.7 45.3 32.2 5.1 8.0 n/a
Digital Listening Weekly Reach (%)
Q2 2015 n/a 55.0 37.8 14.1 16.0 8.4
Q3 2015 n/a 56.1 39.2 14.4 16.8 9.0
Q4 2015 n/a 56.1 38.6 14.5 16.4 9.3
Q1 2016 n/a 56.9 42.3 14.9 18.1 n/a
Q2 2016 n/a 58.9 44.8 14.9 19.3 n/a
Digital Listening Total Hours (m)
Q2 2015 n/a 418.0 280.0 49.0 67.0 22.0
Q3 2015 n/a 433.0 286.0 52.0 71.0 24.0
Q4 2015 n/a 423.0 280.0 50.0 69.0 24.0
Q1 2016 n/a 444.0 310.0 55.0 79.0 n/a
Q2 2016 n/a 473.0 336.0 54.0 83.0 n/a
Source: RAJAR
Note: **As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates any "unspecified"
dig-lis_0616.jpg
mobile_0616.jpg
dab_0616.jpg

Latest

Growth, brand safety and new tech: radio has it all Manchester Arena attack: how the media responded E-sports: A chance for traditional TV to lure millennials Newsbrand daily unique browsers - April 15m Brits double mainstream media consumption pre-election

Related articles

Rajar Q1 2017: Digital analysis Rajar Q4 2016: Digital Rajar Q3 2016: Digital
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

CHART OF THE DAY

26 May 2017 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement