Rajar Q2 2016: National stations and networks

04 Aug 2016  |  Newsline Staff 
Rajar Q2 2016: National stations and networks

Rajar's second quarter results for the radio market paint a largely healthy picture. Here, Newsline presents the key findings showing station and network reach, share and average listening hours.

Reach

Global, Bauer and BBC stations continue to reach the greatest number of listeners each week, with a 2.1% increase over the quarter seeing Total Global Radio secure an impressive 22.7 million.

TGR's performance was modest in comparison to some, however, with Bauer Radio Total - the next best performer - up 7% over the period to 17.8 million.

Similarly, BBC Radio 4 (including 4 Extra) and BBC Radio 4 were up 8.7% and 8.9%, respectively.

Meanwhile, BBC Radio 2's weekly reach declined slightly over the period (-1.4%), while BBC Radio 1 was down -4.6% quarter on quarter and -9.4% year on year.

Elsewhere, Wireless Group (including national stations) saw an impressive 15.3% uplift in weekly reach after the addition of TalkRadio,T2 and Virgin to its portfolio, while Global's LBC Network (UK) was up 12.3%.

Other stations that did well include Capital XTRA UK (up 10%), BBC Asian Network UK (up 20.3%), Jazz FM (up 18%) and UCB 1 (up 66.9%).

The most significant decline came from Bauer's Planet Rock which was down -22.1% over the quarter, followed by Absolute 80s (-8.1%), Absolute 70s (-7.7%) and Kerrang (-6.7%). All other declines in weekly reach were moderate.

It is worth noting that the market looks a little different to Q1 following the arrival of newly reporting stations. These include Magic Chilled, Mellow Magic, a revived Virgin Radio and talkSPORT2.

Share

There was little change to the share of listening for most national stations or networks in the second quarter, with a 0.2 percentage point increase taking the market leader - Total Global Radio - up to 19.3%.

However, BBC Radio 2, a steady second-place holder, recorded the biggest decline in the market.

The station was down -1.4 percentage points, dropping to a 17.2% share - its lowest share in more than a year.

Still, despite the decline, it was not enough to cause any changes in the rankings and the station is still hugely dominant.

Elsewhere, Bauer Radio (Total) secured a 14.8% share (up 0.7pp), followed closely by BBC Radio 4 (including 4 Extra) with 13.2% (up 0.1pp).

All other increases and decreases were, as is normal, marginal.

Average hours

As with the start of the year, Q2 witnessed some disappointments for a large number of stations, as well as a selection of notable gains.

BBC Radio 4 (including 4 Extra) was knocked off the top spot following a -4.1% decline. The station dipped to an average of 11.6 hours listening time, per listener, each week.

The drop meant sister station BBC Radio 2 was up in the top spot (despite a -3.3% decline). The home of Ken Bruce and Chris Evans recorded average listing times of 11.7 hours.

Moving from strength to strength, digital-only station BBC 6 Music was up 3.2% to 9.7 hours (and was up 6.6% over the year).

The really big gains, however, belonged to the likes of Gold Network UK, up 19.1% to 8.1 hours, while Global's Smooth Extra was up 23.4% to 5.8 hours.

National Stations Weekly Reach (000s)
Group Ending Jun 15 Ending Sep 15 Ending Dec 15 Ending Mar 16 Ending Jun 16 QoQ % Change Mar16 vs Jun16 YoY % Change Jun15 vs Jun16
Total Global Radio (UK) Global Radio n/a 22066 22443 22199 22676 2.1 n/a
Bauer Radio - Total Bauer Radio 16546 16725 16476 16618 17778 7.0 7.4
BBC Radio 2 BBC 15141 15384 15465 15514 15298 -1.4 1.0
BBC Radio 4 (including 4 Extra) BBC 10965 11196 11318 10934 11887 8.7 8.4
BBC Radio 4 BBC 10574 10779 10926 10568 11507 8.9 8.8
BBC Radio 1 BBC 10436 10559 10330 9907 9455 -4.6 -9.4
Heart Network (UK) Global Radio 8860 9144 9152 9014 8954 -0.7 1.1
Capital Brand (UK) Global Radio 7638 8008 8112 8162 8527 4.5 11.6
Capital Network (UK) Global Radio 7105 7450 7502 7552 7850 3.9 10.5
Bauer City Network Bauer Radio n/a n/a n/a n/a 7040 n/a n/a
BBC Radio 5 live (inc. sports extra) BBC 5836 6064 5827 6119 6181 1.0 5.9
BBC Radio 5 live BBC 5322 5528 5586 5774 5858 1.5 10.1
Smooth Brand (UK) Global Radio n/a 5535 5528 5414 5592 3.3 n/a
Kiss Network Bauer Radio 5240 5454 5391 5394 5525 2.4 5.4
Classic FM Global Radio 5276 5487 5520 5121 5511 7.6 4.5
Smooth Radio Network (UK) Global Radio 4635 4845 4870 4800 4955 3.2 6.9
Wireless Group (inc. National Stations) Wireless Group 4467 4354 4195 4178 4819 15.3 7.9
Kiss Bauer Radio 4042 4184 4434 4478 4804 7.3 18.9
Absolute Radio Network Bauer Radio 4042 4184 4387 4358 4287 -1.6 6.1
Magic Network Bauer Radio n/a n/a n/a n/a 3699 n/a n/a
Magic Bauer Radio 3623 3435 3327 3434 3301 -3.9 -8.9
talkSPORT TalkSPORT 3033 3152 3061 3088 3289 6.5 8.4
BBC 6 Music BBC 2055 2188 2202 2236 2266 1.3 10.3
BBC Radio 3 BBC 1894 2070 2051 2117 2201 4.0 16.2
Absolute Radio Bauer Radio 1983 2125 2128 2174 2185 0.5 10.2
BBC Radio 4 Extra BBC 1954 2201 2112 1851 1950 5.3 -0.2
LBC Network (UK) Global Radio 1481 1481 1439 1540 1729 12.3 16.7
Absolute 80s Bauer Radio 1603 1571 1585 1720 1581 -8.1 -1.4
Kisstory Bauer Radio 1459 1307 1403 1441 1540 6.9 5.6
BBC World Service BBC 1548 1511 1506 1466 1454 -0.8 -6.1
Capital XTRA (UK) Global Radio 951 1100 1168 1202 1322 10.0 39.0
BBC Radio 5 live sports extra BBC 1625 1727 1235 1326 1310 -1.2 -19.4
Radio X Network (UK) (was XFM Network (UK)) Global Radio 892 1049 1225 1240 1189 -4.1 33.3
1Xtra from the BBC BBC 958 1149 982 1038 1079 3.9 12.6
Gold Network (UK) Global Radio 1024 992 995 1053 1076 2.2 5.1
Smooth Extra Global Radio n/a 930 904 910 987 8.5 n/a
Planet Rock Bauer Radio 1248 1215 1147 1265 986 -22.1 -21.0
Heat Bauer Radio 833 912 950 878 872 -0.7 4.7
The Hits Bauer Radio 777 860 812 693 741 6.9 -4.6
Kerrang! Bauer Radio 843 821 870 787 734 -6.7 -12.9
Absolute Radio 90s Bauer Radio 539 629 650 681 679 -0.3 26.0
BBC Asian Network UK BBC 607 589 563 562 676 20.3 11.4
Jazz FM (National) Jazz FM 560 509 480 506 597 18.0 6.6
Kiss Fresh Bauer Radio 576 532 553 548 593 8.2 3.0
Absolute Radio Classic Rock Bauer Radio 540 583 592 566 563 -0.5 4.3
Virgin Radio TalkSPORT n/a n/a n/a n/a 409 n/a n/a
Sunrise Radio National Sunrise Radio n/a n/a n/a n/a 388 n/a n/a
Mellow Magic Bauer Radio n/a n/a n/a n/a 380 n/a n/a
talkSPORT2 TalkSPORT n/a n/a n/a n/a 285 n/a n/a
Absolute Radio 70s Bauer Radio 256 285 303 285 263 -7.7 2.7
Magic Chilled Bauer Radio n/a n/a n/a n/a 233 n/a n/a
talkRADIO TalkSPORT n/a n/a n/a n/a 224 n/a n/a
UCB 1 (was UCB UK) UCB 1 (was UCB UK) n/a n/a 236 121 202 66.9 n/a
Chill Global Radio n/a n/a n/a n/a 135 n/a n/a
The Arrow Global Radio n/a n/a n/a n/a 56 n/a n/a
Source: RAJAR
National Stations Share Of Listening (%)
Group Ending Jun15 Ending Sep15 Ending Dec 15 Ending Mar 16 Ending Jun 16 QoQ % Point Change Mar16 vs Jun16 YoY % Point Change Jun15 vs Jun16
Total Global Radio (UK) Global Radio 17.7 18.8 19.3 19.1 19.3 0.2 1.6
BBC Radio 2 BBC 17.6 17.6 17.7 18.6 17.2 -1.4 -0.4
Bauer Radio - Total Bauer Radio 13.9 14.1 13.9 14.1 14.8 0.7 0.9
BBC Radio 4 (including 4 Extra) BBC 12.8 12.9 13.7 13.1 13.2 0.1 0.4
BBC Radio 4 BBC 11.7 11.7 12.4 12.0 11.9 -0.1 0.2
Heart Network (UK) Global Radio 6.2 6.3 6.4 6.3 6.0 -0.3 -0.2
BBC Radio 1 BBC 6.4 6.5 6.1 5.6 5.7 0.1 -0.7
Bauer City Network Bauer Radio n/a n/a n/a n/a 5.7 n/a n/a
Capital Brand (UK) Global Radio 4.3 4.5 4.5 4.4 4.7 0.3 0.4
BBC Radio 5 live (inc. sports extra) BBC 4.1 4.1 3.9 4.2 4.3 0.1 0.2
Capital Network (UK) Global Radio 3.8 4.0 4.0 3.9 4.1 0.2 0.3
Smooth Brand (UK) Global Radio n/a 4.2 4.2 4.1 4.1 0 n/a
BBC Radio 5 live BBC 3.5 3.4 3.6 3.9 3.9 0 0.4
Smooth Radio Network (UK) Global Radio 3.5 3.6 3.7 3.6 3.7 0.1 0.2
Classic FM Global Radio 3.3 3.5 3.5 3.2 3.5 0.3 0.2
Wireless Group (inc. National Stations) Wireless Group 3.2 3.1 2.9 2.9 3.3 0.4 0.1
Absolute Radio Network Bauer Radio n/a n/a 3.0 3.1 3.0 -0.1 n/a
Kiss Network Bauer Radio 3.0 3.0 2.9 2.9 2.9 0 -0.1
Kiss Bauer Radio 2.3 2.2 2.1 2.1 2.2 0.1 -0.1
BBC 6 Music BBC 1.8 2.0 2.0 2.1 2.1 0 0.3
talkSPORT TalkSPORT 1.9 2.0 1.8 1.8 2.0 0.2 0.1
Magic Network Bauer Radio n/a n/a n/a n/a 2.0 n/a n/a
Magic Bauer Radio 1.7 1.6 1.7 1.8 1.8 0 0.1
LBC Network (UK) Global Radio 1.4 1.3 1.4 1.5 1.7 0.2 0.3
Absolute Radio Bauer Radio 1.5 1.5 1.4 1.6 1.4 -0.2 -0.1
BBC Radio 4 Extra BBC 1.2 1.2 1.2 1.1 1.2 0.1 0
BBC Radio 3 BBC 1.3 1.2 1.2 1.3 1.2 -0.1 -0.1
Planet Rock Bauer Radio 1.0 0.9 0.8 1.0 0.8 -0.2 -0.2
Absolute 80s Bauer Radio 1.0 0.8 0.9 0.9 0.8 -0.1 -0.2
Radio X Network (UK) (was XFM Network (UK)) Global Radio 0.4 0.5 0.7 0.9 0.8 -0.1 0.4
Gold Network (UK) Global Radio 0.8 0.9 0.7 0.7 0.8 0.1 0
BBC World Service BBC 0.7 0.8 0.7 0.8 0.7 -0.1 0
Capital XTRA (UK) Global Radio 0.4 0.5 0.5 0.5 0.6 0.1 0.2
Smooth Extra Global Radio n/a 0.5 0.6 0.4 0.5 0.1 n/a
Kisstory Bauer Radio 0.6 0.5 0.5 0.6 0.5 -0.1 -0.1
1Xtra from the BBC BBC 0.5 0.6 0.5 0.5 0.5 0 0
BBC Asian Network UK BBC 0.4 0.3 0.3 0.3 0.4 0.1 n/a
Kerrang! Bauer Radio 0.3 0.4 0.4 0.3 0.3 0 0
Heat Bauer Radio 0.2 0.3 0.3 0.3 0.3 0 0.1
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
BBC Radio 5 live sports extra BBC 0.6 0.7 0.3 0.4 0.3 -0.1 -0.3
Absolute Radio Classic Rock Bauer Radio 0.3 0.3 0.3 0.3 0.2 -0.1 -0.1
Jazz FM (National) Jazz FM 0.3 0.3 0.2 0.2 0.2 0 -0.1
Mellow Magic Bauer Radio n/a n/a n/a n/a 0.2 n/a n/a
Sunrise Radio National Sunrise Radio n/a n/a n/a n/a 0.2 n/a n/a
The Hits Bauer Radio 0.3 0.3 0.3 0.2 0.2 0 -0.1
Kiss Fresh Bauer Radio 0.2 0.2 0.2 0.2 0.1 -0.1 -0.1
talkSPORT2 TalkSPORT n/a n/a n/a n/a 0.1 n/a n/a
talkRADIO TalkSPORT n/a n/a n/a n/a 0.1 n/a n/a
Virgin Radio TalkSPORT n/a n/a n/a n/a 0.1 n/a n/a
Magic Chilled Bauer Radio n/a n/a n/a n/a 0.1 n/a n/a
UCB 1 (was UCB UK) UCB 1 (was UCB UK) n/a n/a 0.2 0.1 0.1 0 n/a
Chill Global Radio n/a n/a n/a n/a 0.1 n/a n/a
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
The Arrow Global Radio N/A n/a n/a n/a n/a n/a n/a
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Jun 15 Ending Sep 15 Ending Dec 15 Ending Mar 16 Ending Jun 16 QoQ % Change Mar 16 vs Jun 16 YoY % Change Jun15 vs Jun16
BBC Radio 2 BBC 12.2 11.8 11.6 12.1 11.7 -3.3 -4.1
BBC Radio 4 (including 4 Extra) BBC 12.2 11.9 12.2 12.1 11.6 -4.1 -4.9
BBC Radio 4 BBC 11.5 11.3 11.5 11.5 10.8 -6.1 -6.1
LBC Network (UK) Global Radio 9.9 9.3 9.8 9.9 10.1 2.0 2.0
BBC 6 Music BBC 9.1 9.4 9.2 9.4 9.7 3.2 6.6
Total Global Radio (UK) Global Radio 8.6 8.8 8.8 8.7 8.8 1.1 2.3
Bauer Radio - Total Bauer Radio 8.6 8.7 8.6 8.6 8.6 0 0
Bauer City Network Bauer Radio n/a n/a n/a n/a 8.3 n/a n/a
Gold Network (UK) Global Radio 7.9 8.9 7.6 6.8 8.1 19.1 2.5
Planet Rock Bauer Radio 8.3 7.6 6.8 8.0 8.1 1.3 -2.4
Smooth Radio Network (UK) Global Radio 7.7 7.7 7.7 7.5 7.6 1.3 -1.3
Smooth Brand (UK) Global Radio n/a 7.8 7.8 7.6 7.6 0 n/a
BBC Radio 5 live (inc. sports extra) BBC 7.3 7.0 6.8 6.9 7.2 4.3 -1.4
Absolute Radio Network Bauer Radio 7.9 7.6 7.0 7.2 7.2 0 -8.9
Wireless Group (inc. National Stations) Wireless Group 7.3 7.4 7.1 7.0 7.1 1.4 -2.7
BBC Radio 5 live BBC 6.8 6.4 6.6 6.7 7.0 4.5 2.9
Heart Network (UK) Global Radio 7.2 7.1 7.2 7.0 6.9 -1.4 -4.2
Absolute Radio Bauer Radio 7.9 7.2 6.4 7.2 6.8 -5.6 -13.9
BBC Radio 4 Extra BBC 6.2 5.5 5.8 5.8 6.7 15.5 8.1
Radio X Network (UK) (was XFM Network (UK)) Global Radio 4.8 4.6 5.7 7.1 6.7 -5.6 39.6
Classic FM Global Radio 6.5 6.6 6.4 6.3 6.6 4.8 1.5
talkSPORT TalkSPORT 6.7 6.5 5.9 6.0 6.5 8.3 -3.0
BBC Radio 1 BBC 6.5 6.3 6.0 5.7 6.2 8.8 -4.6
BBC Radio 3 BBC 6.9 6.2 6.0 6.4 5.9 -7.8 -14.5
BBC Asian Network UK BBC 6.4 5.8 5.7 6.1 5.8 -4.9 -9.4
Smooth Extra Global Radio n/a 5.7 6.7 4.7 5.8 23.4 n/a
Capital Brand (UK) Global Radio 5.8 5.8 5.6 5.4 5.7 5.6 -1.7
The Arrow Global Radio n/a n/a n/a n/a 5.6 n/a n/a
Magic Network Bauer Radio n/a n/a n/a n/a 5.6 n/a n/a
Magic Bauer Radio 5.0 4.8 5.3 5.4 5.6 3.7 12.0
Chill Global Radio n/a n/a n/a n/a 5.6 n/a n/a
BBC World Service BBC 4.6 5.1 5.0 5.6 5.4 -3.6 17.4
Capital Network (UK) Global Radio 5.6 5.6 5.4 5.2 5.4 3.8 -3.6
Kiss Network Bauer Radio 5.8 5.7 5.4 5.4 5.3 -1.9 -8.6
Absolute 80s Bauer Radio 6.2 5.6 5.9 5.3 5.2 -1.9 -16.1
Sunrise Radio National Sunrise Radio n/a n/a n/a n/a 5.1 n/a n/a
UCB 1 (was UCB UK) UCB 1 (was UCB UK) n/a n/a 7.2 8.8 5.0 -43.2 n/a
Kiss Bauer Radio 5.1 4.9 4.8 4.8 4.7 -2.1 -7.8
Absolute Radio 70s Bauer Radio 4.1 4.3 4.2 4.3 4.6 7.0 12.2
Absolute Radio Classic Rock Bauer Radio 5.5 5.3 4.8 4.6 4.5 -2.2 -18.2
1Xtra from the BBC BBC 5.5 5.3 5.0 4.6 4.5 -2.2 -18.2
Capital XTRA (UK) Global Radio 4.6 4.4 4.2 3.9 4.4 12.8 -4.3
Mellow Magic Bauer Radio n/a n/a n/a n/a 4.1 n/a n/a
Absolute Radio 90s Bauer Radio 4.8 4.6 4.1 3.9 4.0 2.6 -16.7
Kerrang! Bauer Radio 4.0 4.8 4.7 4.3 4.0 -7.0 0
talkRADIO TalkSPORT n/a n/a n/a n/a 3.7 n/a n/a
Kisstory Bauer Radio 4.1 3.9 3.9 3.9 3.6 -7.7 -12.2
Jazz FM (National) Jazz FM 5.3 5.2 4.6 3.9 3.6 -7.7 -32.1
Heat Bauer Radio 3.1 3.2 3.6 3.4 3.6 5.9 16.1
Virgin Radio TalkSPORT n/a n/a n/a n/a 3.5 n/a n/a
talkSPORT2 TalkSPORT n/a n/a n/a n/a 3.2 n/a n/a
The Hits Bauer Radio 3.4 4.1 3.4 2.9 3.1 6.9 -8.8
BBC Radio 5 live sports extra BBC 3.8 4.0 2.5 2.7 2.7 0 -28.9
Magic Chilled Bauer Radio n/a n/a n/a n/a 2.6 n/a n/a
Kiss Fresh Bauer Radio 3.6 3.2 3.2 3.1 2.5 -19.4 -30.6
Source: RAJAR

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