Bauer Media appoints the7stars as media agency
the7stars is to take on Bauer Media's planning and buying brief across all brands, starting with immediate effect.
Anne-Marie Lavan, group marketing director, Bauer Media, said: "We are excited to be working with the7stars, who bring an insightful fresh perspective to support Bauer Media's growth ambitions across our brands."
Jenny Biggam, the7stars, added: "We are thrilled to be working with Bauer, one of the biggest names in media.
"Bauer Media has an incredibly rich heritage and an exciting future and we're looking forward to helping the company drive forward with innovative and creative media planning."
Incumbent agency Starcom Mediavest Group, who worked on the Bauer Radio account, did not re-pitch.