Rajar Q3 2016: Digital

27 Oct 2016  |  Newsline Staff 
Rajar Q3 2016: Digital

59% of the population now listens to digital radio each week, with 32 million of those tuning in via a digitally enabled receiver (DAB, DTV, online).

The latest figures from Rajar show that the share of all radio listening via a digital platform stood at 45.5% in Q3 - comprised of DAB (32.3%), DTV (5.2%) and listening online or via an app (8%).

In an average week, digital listening accounted for 472 million hours; DAB has a 71% share, DTV 11% and online 18%.

27% claim to listen to the radio via a mobile phone or tablet at least once per month, rising to 37% of 15-24 year olds.

Overall, 48.2 million (89%) of the adult (15+) UK population tuned in to their selected radio stations each week, listening to an average of 21.5 hours of live radio (a total of 1.038 billion hours).

RAJAR Q3 2016: Digital Listening
AM/FM All Digital - DAB - DTV - Online/Apps - Digital Unspecified
Platform Shares (%)
Q3 2015 50.4 41.9 27.7 5.0 6.9 2.3
Q4 2015 50.7 41.7 27.7 5.0 6.8 2.3
Q1 2016 55.9 44.1 30.9 5.4 7.8 n/a
Q2 2016 54.7 45.3 32.2 5.1 8.0 n/a
Q3 2016 54.5 45.5 32.3 5.2 8.0 n/a
Digital Listening Weekly Reach (%)
Q3 2015 n/a 56.1 39.2 14.4 16.8 9.0
Q4 2015 n/a 56.1 38.6 14.5 16.4 9.3
Q1 2016 n/a 56.9 42.3 14.9 18.1 n/a
Q2 2016 n/a 58.9 44.8 14.9 19.3 n/a
Q3 2016 n/a 59.0 44.8 14.7 18.7 n/a
Digital Listening Total Hours (m)
Q3 2015 n/a 433.0 286.0 52.0 71.0 24.0
Q4 2015 n/a 423.0 280.0 50.0 69.0 24.0
Q1 2016 n/a 444.0 310.0 55.0 79.0 n/a
Q2 2016 n/a 473.0 336.0 54.0 83.0 n/a
Q3 2016 n/a 472.0 336.0 53.0 83.0 n/a
Source: RAJAR
Note: **As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates any ''unspecified''
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