Rajar Q3 2016: National stations and networks

27 Oct 2016  |  Newsline Staff 
Rajar Q3 2016: National stations and networks

Rajar's third quarter results for the radio market paint a largely healthy picture. Here, Newsline presents the key findings showing station and network reach, share and average listening hours.

Reach

A 1.5% increase in weekly reach over the quarter cemented Global Radio's position as the best performing network in terms of weekly reach with 23 million listeners, followed by Bauer Radio with a little under 17.9 million.

Within Global's portfolio, new stations Chill (+75.6%) and The Arrow (+35.7%), alongside Smooth Extra (+8.4%) recorded the biggest increases in weekly reach over the period, while Classic FM and Smooth Radio Network, both down -4.2%, came off worst.

Bauer's best performing stations included Absolute Radio (+21%) and Mellow Magic (+11.6%), while Kiss (-10%) and Absolute 80s (-7.8%) recorded the biggest declines within the network.

BBC stations posted a mixed bag of results with Radio 3 (-10.2%) and Radio 5 Live (-6.1%) taking the biggest hits over the period; however Radio 1 was up 4.4%, 6 Music up 3.4% and Radio 5 Live Sports Extra up a massive 22.2% - no doubt benefiting from 2016's Olympic Games.

Virgin Radio, which was revived earlier this year, recorded one of the bigger declines in weekly reach of all recorded stations, down -15.6% period on period, while TalkSPORT was down -13.1% and Sunrise Radio National down -16%.

Over the year, Global and Bauer stations performed particularly well, with stand-out figures belonging to Bauer-owned Absolute (+24.4%) and Kisstory (+23.3%), and Global's LBC Network (+21.6%), Radio X Network (+20.6%) and Capital XTRA (20.4%).

The biggest yearly declines came from Bauer's The Hits and Planet Rock, down -14.2% and -12.8%, respectively, followed by BBC 1Xtra, down -10.7%.

It is worth noting that the market looks a little different to previous quarters following the arrival of newly reporting stations and different network compositions.

Share

As is usual, there was little change to the share of listening for most national stations or networks in the third quarter.

However, with a 0.7 percentage point increase, the market leader - Total Global Radio - has nabbed a whopping 20% of the market.

The network was up 1.2pp year on year - the highest increase of any station or network.

Meanwhile, BBC Radio 2, the second-place holder, was down -0.5pp to 16.7% - its lowest share in a year.

In third place, Bauer Radio (total) was up 0.3pp to claim a 15.1% share of the market, while Heart Network was up 0.2pp to 6.2%.

All other increases and decreases were marginal.

Average hours

BBC Radio 4 (including 4 Extra) has reclaimed the top spot from sister station BBC Radio 2, despite a -0.9% decline in average listening hours. The station has an impressive average listening time, per listener, of 11.5 hours each week.

Very closely behind, BBC Radio 2 records 11.4 hours, down -2.6% this quarter, and down -3.4% year on year.

Elsewhere, there were very impressive gains for LBC Network over the last year - a 9.7% increase means the network now has an average weekly listening time of 10.2 hours.

Radio X Network (UK) also performed well and has gone from 4.6 hours in September 2015 to 7.2 hours in Q3 2016. The network was up 7.5% in the last quarter and up 56.5% over the year.

New station The Arrow, part of Global Radio, is off to a flying start. With 5.6 hours per listener in Q2, the station is already up to 9.3 - a 66.1% increase.

After a long period of growth, digital-only station BBC 6 Music was down -4.1% in Q3 to 9.3 hours, and down -1.1% year on year.

It was also bad news for Bauer's Planet Rock which slid -7.4% in Q3 to 7.5 hours of leather-clad listening time.

National Stations Weekly Reach (000s)
Group Ending Sep 15 Ending Dec 15 Ending Mar 16 Ending Jun 16 Ending Sept 16 QoQ % Change Jun16 vs Sep16 YoY % Change Sep15 vs Sep16
Total Global Radio (UK) Global Radio n/a 22443 22199 22676 23014 1.5 n/a
Bauer Radio - Total Bauer Radio 16725 16476 16618 17778 17873 0.5 6.9
BBC Radio 2 BBC 15384 15465 15514 15298 15144 -1.0 -1.6
BBC Radio 4 (including 4 Extra) BBC 11196 11318 10934 11887 11632 -2.1 3.9
BBC Radio 4 BBC 10779 10926 10568 11507 11227 -2.4 4.2
BBC Radio 1 BBC 10559 10330 9907 9455 9873 4.4 -6.5
Heart Brand (UK) Global Radio n/a n/a n/a n/a 9602 n/a n/a
Heart Network (UK) Global Radio 9144 9152 9014 8954 9101 1.6 -0.5
Capital Brand (UK) Global Radio 8008 8112 8162 8527 8740 2.5 9.1
Capital Network (UK) Global Radio 7450 7502 7552 7850 8055 2.6 8.1
Bauer City Network Bauer Radio n/a n/a n/a 7040 6999 -0.6 n/a
BBC Radio 5 live (inc. sports extra) BBC 6064 5827 6119 6181 5975 -3.3 -1.5
BBC Radio 5 live BBC 5528 5586 5774 5858 5502 -6.1 -0.5
Smooth Brand (UK) Global Radio 5535 5528 5414 5592 5479 -2.0 -1.0
Kiss Network Bauer Radio 5454 5391 5394 5525 5425 -1.8 -0.5
Classic FM Global Radio 5487 5520 5121 5511 5281 -4.2 -3.8
Smooth Radio Network (UK) Global Radio 4845 4870 4800 4955 4749 -4.2 -2.0
Wireless Group (inc. National Stations) Wireless Group 4354 4195 4178 4819 4595 -4.6 5.5
Absolute Radio Network Bauer Radio 4184 4387 4358 4287 4471 4.3 6.9
Kiss Bauer Radio 4657 4434 4478 4804 4326 -10.0 -7.1
Magic Network Bauer Radio n/a n/a n/a 3699 3684 -0.4 n/a
Magic Bauer Radio 3435 3327 3434 3301 3391 2.7 -1.3
talkSPORT TalkSPORT 3152 3061 3088 3289 2857 -13.1 -9.4
Absolute Radio Bauer Radio 2125 2128 2174 2185 2643 21.0 24.4
BBC 6 Music BBC 2188 2202 2236 2266 2342 3.4 7.0
BBC Radio 4 Extra BBC 2201 2112 1851 1950 2043 4.8 -7.2
BBC Radio 3 BBC 2070 2051 2117 2201 1977 -10.2 -4.5
LBC Network (UK) Global Radio 1481 1439 1540 1729 1801 4.2 21.6
Kisstory Bauer Radio 1307 1403 1441 1540 1611 4.6 23.3
BBC Radio 5 live sports extra BBC 1727 1235 1326 1310 1601 22.2 -7.3
BBC World Service BBC 1511 1506 1466 1454 1537 5.7 1.7
Absolute 80s Bauer Radio 1571 1585 1720 1581 1458 -7.8 -7.2
Capital XTRA (UK) Global Radio 1100 1168 1202 1322 1324 0.2 20.4
Radio X Network (UK) (was XFM Network (UK)) Global Radio 1049 1225 1240 1189 1265 6.4 20.6
Gold Network (UK) Global Radio 992 995 1053 1076 1154 7.2 16.3
Smooth Extra Global Radio 930 904 910 987 1070 8.4 15.1
Planet Rock Bauer Radio 1215 1147 1265 986 1060 7.5 -12.8
1Xtra from the BBC BBC 1149 982 1038 1079 1026 -4.9 -10.7
Heat Bauer Radio 912 950 878 872 841 -3.6 -7.8
Kerrang! Bauer Radio 821 870 787 734 769 4.8 -6.3
The Hits Bauer Radio 860 812 693 741 738 -0.4 -14.2
Absolute Radio 90s Bauer Radio 629 650 681 679 703 3.5 11.8
Heart Extra Global Radio n/a n/a n/a n/a 664 n/a n/a
BBC Asian Network UK BBC 589 563 562 676 662 -2.1 12.4
Absolute Radio Classic Rock Bauer Radio 583 592 566 563 646 14.7 10.8
Kiss Fresh Bauer Radio 532 553 548 593 611 3.0 14.8
Jazz FM (National) Jazz FM 509 480 506 597 556 -6.9 9.2
Mellow Magic Bauer Radio n/a n/a n/a 380 424 11.6 n/a
Virgin Radio TalkSPORT n/a n/a n/a 409 345 -15.6 n/a
Sunrise Radio National Sunrise Radio n/a n/a n/a 388 326 -16.0 n/a
talkRADIO TalkSPORT n/a n/a n/a 224 304 35.7 n/a
Absolute Radio 70s Bauer Radio 285 303 285 263 280 6.5 -1.8
talkSPORT2 TalkSPORT n/a n/a n/a 285 250 -12.3 n/a
Magic Chilled Bauer Radio n/a n/a n/a 233 240 3.0 n/a
Chill Global Radio n/a n/a n/a 135 237 75.6 n/a
UCB 1 (was UCB UK) UCB 1 (was UCB UK) n/a 236 121 202 191 -5.4 n/a
The Arrow Global Radio n/a n/a n/a 56 76 35.7 n/a
Source: RAJAR
National Stations Share Of Listening (%)
group Ending Sep15 Ending Dec 15 Ending Mar 16 Ending Jun 16 Ending Sep 16 QoQ % Point Change Jun16 vs Sep16 YoY % Point Change Sep15 vs Sep16
Total Global Radio (UK) Global Radio 18.8 19.3 19.1 19.3 20.0 0.7 1.2
BBC Radio 2 BBC 17.6 17.7 18.6 17.2 16.7 -0.5 -0.9
Bauer Radio - Total Bauer Radio 14.1 13.9 14.1 14.8 15.1 0.3 1.0
BBC Radio 4 (including 4 Extra) BBC 12.9 13.7 13.1 13.2 12.9 -0.3 0
BBC Radio 4 BBC 11.7 12.4 12.0 11.9 11.8 -0.1 0.1
Heart Brand (UK) Global Radio n/a n/a n/a n/a 6.4 n/a n/a
Heart Network (UK) Global Radio 6.3 6.4 6.3 6.0 6.2 0.2 -0.1
BBC Radio 1 BBC 6.5 6.1 5.6 5.7 6.0 0.3 -0.5
Bauer City Network Bauer Radio n/a n/a n/a 5.7 5.8 0.1 n/a
Capital Brand (UK) Global Radio 4.5 4.5 4.4 4.7 4.8 0.1 0.3
Capital Network (UK) Global Radio 4.0 4.0 3.9 4.1 4.2 0.1 0.2
BBC Radio 5 live (inc. sports extra) BBC 4.1 3.9 4.2 4.3 4.1 -0.2 0
Smooth Brand (UK) Global Radio 4.2 4.2 4.1 4.1 4.0 -0.1 -0.2
BBC Radio 5 live BBC 3.4 3.6 3.9 3.9 3.5 -0.4 0.1
Classic FM Global Radio 3.5 3.5 3.2 3.5 3.5 0 0
Smooth Radio Network (UK) Global Radio 3.6 3.7 3.6 3.7 3.4 -0.3 -0.2
Wireless Group (inc. National Stations) Wireless Group 3.1 2.9 2.9 3.3 3.2 -0.1 0.1
Absolute Radio Network Bauer Radio 3.1 3.0 3.1 3.0 3.0 0 -0.1
Kiss Network Bauer Radio 3.0 2.9 2.9 2.9 3.0 0.1 0
BBC 6 Music BBC 2.0 2.0 2.1 2.1 2.1 0 0.1
talkSPORT TalkSPORT 2.0 1.8 1.8 2.0 2.0 0 0
Kiss Bauer Radio 2.2 2.1 2.1 2.2 2.0 -0.2 -0.2
LBC Network (UK) Global Radio 1.3 1.4 1.5 1.7 1.8 0.1 0.5
Magic Network Bauer Radio n/a n/a n/a 2.0 1.8 -0.2 n/a
Absolute Radio Bauer Radio 1.5 1.4 1.6 1.4 1.7 0.3 0.2
Magic Bauer Radio 1.6 1.7 1.8 1.8 1.5 -0.3 -0.1
BBC Radio 3 BBC 1.2 1.2 1.3 1.2 1.2 0 0
BBC Radio 4 Extra BBC 1.2 1.2 1.1 1.2 1.1 -0.1 -0.1
Kisstory Bauer Radio 0.5 0.5 0.6 0.5 0.9 0.4 0.4
Gold Network (UK) Global Radio 0.9 0.7 0.7 0.8 0.9 0.1 0
Radio X Network (UK) (was XFM Network (UK)) Global Radio 0.5 0.7 0.9 0.8 0.9 0.1 0.4
Absolute 80s Bauer Radio 0.8 0.9 0.9 0.8 0.8 0 0
Planet Rock Bauer Radio 0.9 0.8 1.0 0.8 0.8 0 -0.1
BBC World Service BBC 0.8 0.7 0.8 0.7 0.7 0 -0.1
BBC Radio 5 live sports extra BBC 0.7 0.3 0.4 0.3 0.6 0.3 -0.1
Smooth Extra Global Radio 0.5 0.6 0.4 0.5 0.6 0.1 0.1
Capital XTRA (UK) Global Radio 0.5 0.5 0.5 0.6 0.6 0 0.1
1Xtra from the BBC BBC 0.6 0.5 0.5 0.5 0.4 -0.1 -0.2
BBC Asian Network UK BBC 0.3 0.3 0.3 0.4 0.4 0 0.1
Heart Extra Global Radio n/a n/a n/a n/a 0.3 n/a n/a
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
Absolute Radio Classic Rock Bauer Radio 0.3 0.3 0.3 0.2 0.3 0.1 0
Heat Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
Kerrang! Bauer Radio 0.4 0.4 0.3 0.3 0.3 0 -0.1
Kiss Fresh Bauer Radio 0.2 0.2 0.2 0.1 0.2 0.1 0
The Hits Bauer Radio 0.3 0.3 0.2 0.2 0.2 0 -0.1
Jazz FM (National) Jazz FM 0.3 0.2 0.2 0.2 0.2 0 -0.1
Mellow Magic Bauer Radio n/a n/a n/a 0.2 0.2 0 n/a
Magic Chilled Bauer Radio n/a n/a n/a 0.1 0.1 0 n/a
Chill Global Radio n/a n/a n/a 0.1 0.1 0 n/a
UCB 1 (was UCB UK) UCB 1 (was UCB UK) n/a 0.2 0.1 0.1 0.1 0 n/a
talkSPORT2 TalkSPORT n/a n/a n/a 0.1 0.1 0 n/a
talkRADIO TalkSPORT n/a n/a n/a 0.1 0.1 0 n/a
Virgin Radio TalkSPORT n/a n/a n/a 0.1 0.1 0 n/a
Sunrise Radio National Sunrise Radio n/a n/a n/a 0.2 0.1 -0.1 n/a
The Arrow Global Radio n/a n/a n/a n/a 0.1 0.1 n/a
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Sep 15 Ending Dec 15 Ending Mar 16 Ending Jun 16 Ending Sep 16 QoQ % Change Jun 16 vs Sep 16 YoY % Change Sep15 vs Sep16
BBC Radio 4 (including 4 Extra) BBC 11.9 12.2 12.1 11.6 11.5 -0.9 -3.4
BBC Radio 2 BBC 11.8 11.6 12.1 11.7 11.4 -2.6 -3.4
BBC Radio 4 BBC 11.3 11.5 11.5 10.8 10.9 0.9 -3.5
LBC Network (UK) Global Radio 9.3 9.8 9.9 10.1 10.2 1.0 9.7
The Arrow Global Radio n/a n/a n/a 5.6 9.3 66.1 n/a
BBC 6 Music BBC 9.4 9.2 9.4 9.7 9.3 -4.1 -1.1
Total Global Radio (UK) Global Radio 8.8 8.8 8.7 8.8 9.0 2.3 2.3
Bauer Radio - Total Bauer Radio 8.7 8.6 8.6 8.6 8.8 2.3 1.1
Bauer City Network Bauer Radio n/a n/a n/a 8.3 8.6 3.6 n/a
Gold Network (UK) Global Radio 8.9 7.6 6.8 8.1 8.3 2.5 -6.7
Smooth Brand (UK) Global Radio 7.8 7.8 7.6 7.6 7.6 0.0 -2.6
Planet Rock Bauer Radio 7.6 6.8 8.0 8.1 7.5 -7.4 -1.3
Smooth Radio Network (UK) Global Radio 7.7 7.7 7.5 7.6 7.5 -1.3 -2.6
talkSPORT TalkSPORT 6.5 5.9 6.0 6.5 7.4 13.8 13.8
Wireless Group (inc. National Stations) Wireless Group 7.4 7.1 7.0 7.1 7.2 1.4 -2.7
Radio X Network (UK) (was XFM Network (UK)) Global Radio 4.6 5.7 7.1 6.7 7.2 7.5 56.5
Heart Network (UK) Global Radio 7.1 7.2 7.0 6.9 7.1 2.9 0.0
BBC Radio 5 live (inc. sports extra) BBC 7.0 6.8 6.9 7.2 7.1 -1.4 1.4
Absolute Radio Network Bauer Radio 7.6 7.0 7.2 7.2 7.0 -2.8 -7.9
Heart Brand (UK) Global Radio n/a n/a n/a n/a 6.9 n/a n/a
Classic FM Global Radio 6.6 6.4 6.3 6.6 6.8 3.0 3.0
Absolute Radio Bauer Radio 7.2 6.4 7.2 6.8 6.8 0.0 -5.6
UCB 1 (was UCB UK) UCB 1 (was UCB UK) n/a 7.2 8.8 5.0 6.7 34.0 n/a
BBC Radio 5 live BBC 6.4 6.6 6.7 7.0 6.5 -7.1 1.6
BBC Asian Network UK BBC 5.8 5.7 6.1 5.8 6.4 10.3 10.3
BBC Radio 1 BBC 6.3 6.0 5.7 6.2 6.3 1.6 0.0
BBC Radio 3 BBC 6.2 6.0 6.4 5.9 6.2 5.1 0.0
Kiss Network Bauer Radio 5.7 5.4 5.4 5.3 5.8 9.4 1.8
Capital Brand (UK) Global Radio 5.8 5.6 5.4 5.7 5.7 0.0 -1.7
Absolute 80s Bauer Radio 5.6 5.9 5.3 5.2 5.5 5.8 -1.8
Kisstory Bauer Radio 3.9 3.9 3.9 3.6 5.5 52.8 41.0
Smooth Extra Global Radio 5.7 6.7 4.7 5.8 5.5 -5.2 -3.5
Capital Network (UK) Global Radio 5.6 5.4 5.2 5.4 5.4 0.0 -3.6
BBC Radio 4 Extra BBC 5.5 5.8 5.8 6.7 5.4 -19.4 -1.8
Magic Network Bauer Radio n/a n/a n/a 5.6 5.2 -7.1 n/a
Kiss Bauer Radio 4.9 4.8 4.8 4.7 4.9 4.3 0.0
BBC World Service BBC 5.1 5.0 5.6 5.4 4.8 -11.1 -5.9
Magic Bauer Radio 4.8 5.3 5.4 5.6 4.7 -16.1 -2.1
Capital XTRA (UK) Global Radio 4.4 4.2 3.9 4.4 4.7 6.8 6.8
Heart Extra Global Radio n/a n/a n/a n/a 4.5 n/a n/a
talkRADIO TalkSPORT n/a n/a n/a 3.7 4.5 21.6 n/a
1Xtra from the BBC BBC 5.3 5.0 4.6 4.5 4.5 0.0 -15.1
Absolute Radio Classic Rock Bauer Radio 5.3 4.8 4.6 4.5 4.4 -2.2 -17.0
Absolute Radio 70s Bauer Radio 4.3 4.2 4.3 4.6 4.1 -10.9 -4.7
Kerrang! Bauer Radio 4.8 4.7 4.3 4.0 4.1 2.5 -14.6
Sunrise Radio National Sunrise Radio n/a n/a n/a 5.1 4.0 -21.6 n/a
Mellow Magic Bauer Radio n/a n/a n/a 4.1 3.9 -4.9 n/a
Chill Global Radio n/a n/a n/a 5.6 3.9 -30.4 n/a
Absolute Radio 90s Bauer Radio 4.6 4.1 3.9 4.0 3.9 -2.5 -15.2
BBC Radio 5 live sports extra BBC 4.0 2.5 2.7 2.7 3.9 44.4 -2.5
Heat Bauer Radio 3.2 3.6 3.4 3.6 3.8 5.6 18.8
Jazz FM (National) Jazz FM 5.2 4.6 3.9 3.6 3.7 2.8 -28.8
Magic Chilled Bauer Radio n/a n/a n/a 2.6 3.6 38.5 n/a
Virgin Radio TalkSPORT n/a n/a n/a 3.5 3.6 2.9 n/a
talkSPORT2 TalkSPORT n/a n/a n/a 3.2 3.5 9.4 n/a
The Hits Bauer Radio 4.1 3.4 2.9 3.1 3.2 3.2 -22.0
Kiss Fresh Bauer Radio 3.2 3.2 3.1 2.5 3.1 24.0 -3.1
Source: RAJAR

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