The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.
The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.
The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
Looking at the evolution of brand marketing and media planning by vertical, UM’s Dan Chapman explores how AI will transform every stage of the consumer journey and why brand essence matters in this new era.
While the Beeb trumpets its role in delivering trusted, impartial news around the world, it’s difficult to see the way it handled the axing of HardTalk as anything other than an act of vandalism.
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In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.
A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here.
Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let’s change that.
