ABC online: Telegraph traffic drops -29% in December

19 Jan 2017  |  Ellen Hammett 
ABC online: Telegraph traffic drops -29% in December

Unsurprisingly, given last month's festivities, most online news sites recorded a decline in traffic in December, with the Telegraph losing more than a quarter of its daily browsers (down -29%).

The site finished the year with a 3.5 million visitors after reporting a 5 million-strong audience in November.

The Independent was also hit hard, down -22.1%, while Mirror Group Nationals was down -10.7%.

Some good news for dailystar.co.uk though, which was one of the few sites to actually witness an increase in traffic over the festive period. The online news site managed to grow its audience by 5.4% to secure an extra 38,000 visitors a day.

Similarly, the Sun had reason to crack open the champagne after a 2% increase added an extra 70,800 daily browsers to its 3.5 million-strong audience.

Regional news sites were the real winners though, with a 7.7% boost to Cambridge News' web traffic - the biggest increase of all recorded online newspapers - drawing 42,300 people to its website in December.

Meanwhile, Plymouth Herald's online audience was up 7.4%, while Derby Telegraph and Grimsby Telegraph were both up by 6%, and Nottingham Post up 1.2%.

Hooray for local news.

ABC online newspapers - Dec 2016
Site December 16 daily average unique browsers November 16 daily average unique browsers Actual change % change
MailOnline 13,991,063 14,801,375 -810,312 -5.47
Trinity Mirror Group - Digital 8,169,583 8,898,532 -728,949 -8.19
Mirror Group Nationals 4,959,702 5,553,047 -593,345 -10.69
The Independent 3,592,622 4,612,684 -1,020,062 -22.11
The Sun 3,535,199 3,464,419 70,780 2.04
Telegraph 3,507,340 4,915,465 -1,408,125 -28.65
Trinity Mirror Regional Network 3,474,605 3,724,511 -249,906 -6.71
express.co.uk 1,411,097 1,524,567 -113,470 -7.44
Metro 1,354,922 1,410,708 -55,786 -3.95
dailystar.co.uk 744,876 706,822 38,054 5.38
Manchester Evening News 652,881 730,146 -77,265 -10.58
Evening Standard 544,339 694,136 -149,797 -21.58
Liverpool Echo 456,622 552,344 -95,722 -17.33
Wales Online 292,824 383,206 -90,382 -23.59
Birmingham Mail 277,760 280,107 -2,347 -0.84
Chronicle Live 213,447 244,067 -30,620 -12.55
Hull Daily Mail (Web) 104,163 111,621 -7,458 -6.68
Teesside Evening Gazette 103,268 107,635 -4,367 -4.06
Bristol Post (Web) 93,953 98,514 -4,561 -4.63
Nottingham Post (Web) 92,122 91,007 1,115 1.23
Daily Post (Wales) 81,125 85,943 -4,818 -5.61
Plymouth Herald (Web) 80,255 74,718 5,537 7.41
Stoke Sentinel 79,480 82,259 -2,779 -3.38
Derby Telegraph (Web) 71,090 67,041 4,049 6.04
Coventry Telegraph 66,321 76,832 -10,511 -13.68
Leicester Mercury (Web) 60,760 62,327 -1,567 -2.51
Get Surrey 52,395 54,255 -1,860 -3.43
South Wales Evening Post (Web) 51,222 57,115 -5,893 -10.32
Huddersfield Daily Examiner 50,459 54,245 -3,786 -6.98
Get Reading 44,518 48,012 -3,494 -7.28
Cambridge News (Web) 42,323 39,300 3,023 7.69
Grimsby Telegraph (Web) 38,408 36,252 2,156 5.95
Visiter.co.uk 12,885 14,113 -1,228 -8.70
theguardian.com na* na* na* na*
Dec-16-PoP
Dec 2016 Line Graph

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