Consumer ABCs: Men's Lifestyle
Compared with other parts of the magazine market, men's lifestyle is showing some buoyancy, with the majority of titles remaining fairly stable between July and December.
Esquire had a good half-year and was the only title that managed to increase its circulation both over the period (+0.6%) and the year (+11%). It now has a combined print and digital presence of more than 65,000.
Men's Health was also in fairly good shape, with a 1.1% period-on-period increase securing its position as the second-most popular title with a circulation of 182,000. However, in line with most of the magazine market, the title was down -6.5% year-on-year.
The same can't be said for other fitness mags, however, with Healthy for Men (-27.4% YoY) and Men's Fitness (-16.8% YoY) looking a little body conscious at bottom of the market with much smaller - and dwindling - circulations.
Free title Shortlist remains the best-performing men's lifestyle mag by far with a circulation of almost 505,000. It was down by just -0.22% PoP and -0.16% YoY.
Similarly, despite both period (-1.3%) and yearly (-3.7%) declines, GQ kept its place as the third-most popular title with a circulation of a little over 115,500.
Meanwhile, tech mag Wired - which is obviously only read by men - recorded the biggest period-on-period circulation decline at -2%; however, it still manages a solid print and digital presence of more than 53,000.
And whatever stuff Stuff is doing doesn't seem to be working, with the Haymarket title down -10.3% over the year.
|Print & Digital (Gross)||Total Print Circulation||Total Digital Circulation|
|Title||Publisher||Jul - Dec 16||% PoP||% YoY||Jul - Dec 16||% PoP||% YoY||Jul - Dec 16||% PoP||% YoY|
|Shortlist||Shortlist Media Ltd||504,740||-0.22||-0.16||504,740||-0.22||-0.16||n/a||n/a||n/a|
|GQ||Conde Nast Publications Ltd||115,521||-1.30||-3.74||106,126||-1.27||-3.11||9,395||-1.55||-10.31|
|FS Magazine||Haymarket Network||100,467||-0.95||-4.29||100,467||-0.95||-4.29||n/a||n/a||n/a|
|Esquire||Hearst Magazines UK||65,091||0.59||10.93||58,319||0.59||7.64||6,772||0.53||50.56|
|Square Mile||Square Up Media||59,280||0.02||-0.16||59,280||0.02||-0.16||n/a||n/a||n/a|
|BBC Focus||Immediate Media Company||58,368||n/a||-7.67||52,012||n/a||-8.77||6,356||n/a||2.43|
|Stuff||Haymarket Consumer Media||56,183||n/a||-10.29||44,097||n/a||-12.51||12,086||n/a||-1.09|
|Wired||Conde Nast Publications Ltd||53,020||-1.99||-1.92||46,999||-0.51||1.03||6,021||-12.15||-20.17|
|T3||Future Publishing Ltd||43,125||n/a||-3.97||25,851||n/a||-2.51||17,274||n/a||-6.07|
|Men's Fitness||Dennis Publishing Limited||25,807||n/a||-16.75||24,184||n/a||-21.98||1,623||n/a||n/a|
|Healthy for Men||River Publishing Ltd||19,011||n/a||-27.43||19,011||n/a||-27.43||n/a||n/a||n/a|