Consumer ABCs: Home Interest

09 Feb 2017  |  Newsline Staff 
Consumer ABCs: Home Interest

Publisher Hearst was a shining star in an otherwise poorly performing market, with three of its titles managing to record both period-on-period and year-on-year increases in circulation between July and December 2016.

Up 6.1% PoP, Elle Decoration boosted its circulation more than any other title in the second half of the year. It was also up 10.1% YoY to finish 2016 with a print and digital circulation of almost 73,800.

Country Living, the second most popular magazine in the market, was also up 4.5% PoP and 12.5% YoY to reach 188,900, while House Beautiful was up 2.3% PoP and 8.6% YoY.

Not such good news for Time Inc's portfolio, however, with a number of its titles posting significant circulation losses.

Style at Home managed to record both the largest period and yearly declines, down -15.8% and -19.5%, respectively, while Ideal Homes Complete Guide to Xmas was down by -17.1% on the previous year.

However, despite an -11.6% period decline (-7.7% YoY), the publisher's flagship home interest mag, Ideal Home, is still the third most popular in the market with a circulation of 158,500.

WI Life leads the market with a circulation of almost 221,600.

Correction: The first iteration of this story, which was live for about an hour, had errors picked up from an incomplete dataset. The article has been re-written and the charts updated with the correct data. We apologise to anyone inconvenienced.

Home Interests Magazines: Jul - Dec 2016 Comparisons
Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jul - Dec 16 % PoP % YoY Jul - Dec 16 % PoP % YoY Jul - Dec 16 % PoP % YoY
WI life Wi Enterprises Ltd 221,554 n/a 3.52 221,554 n/a 3.52 n/a n/a n/a
Country Living Hearst Magazines UK 188,915 4.46 12.45 184,388 4.15 11.50 4,527 18.91 72.39
Ideal Home Time Inc. (UK) Ltd 158,464 -11.57 -7.72 157,281 -11.47 -7.79 1,183 -23.38 2.34
House Beautiful Hearst Magazines UK 117,700 2.30 8.55 114,053 1.31 6.18 3,647 47.77 258.96
House & Garden Conde Nast Publications Ltd 113,049 -0.12 -0.01 111,273 -0.07 0.01 1,776 -3.16 -0.73
Your Home Hubert Burda Media UK 103,156 -7.80 -10.41 102,499 -7.77 -10.35 657 -11.34 -18.69
Homes & Gardens Time Inc. (UK) Ltd 102,032 -1.82 -5.01 100,132 -1.79 -5.28 1,900 -3.31 11.57
Living etc Time Inc. (UK) Ltd 76,429 -3.86 -5.77 73,018 -4.02 -5.52 3,411 -0.35 -10.92
Country Homes and Interiors Time Inc. (UK) Ltd 74,226 -1.82 -8.14 72,476 -2.13 -8.20 1,750 12.69 -5.46
Elle Decoration Hearst Magazines UK 73,757 6.11 10.12 67,419 5.81 7.58 6,338 9.37 47.02
Style at Home Time Inc. (UK) Ltd 73,613 -15.80 -19.49 73,613 -15.11 -18.68 n/a n/a n/a
25 Beautiful Homes Time Inc. (UK) Ltd 72,169 n/a -7.12 71,123 n/a -6.94 1,046 n/a -17.70
Ideal Homes Complete Guide to Xmas Time Inc. (UK) Ltd 57,096 n/a -17.13 57,065 n/a -16.25 31 n/a -95.93
World Of Interiors Conde Nast Publications Ltd 57,067 -1.73 -1.75 55,621 -1.86 -1.89 1,446 n/a n/a
HomeStyle Hubert Burda Media UK 52,789 n/a -3.90 52,789 n/a -3.90 n/a n/a n/a
Homes & Antiques Immediate Media Company 46,463 n/a -6.00 44,673 n/a -7.04 1,790 n/a 30.09
Good Homes Media 10 Ltd 46,185 n/a 2.80 44,439 n/a -0.95 1,746 n/a n/a
Good Homes Ultimate Christmas Media 10 Ltd 35,455 n/a -15.18 35,455 n/a -15.18 n/a n/a n/a
Grand Designs Media 10 Ltd 28,582 n/a -4.81 25,901 n/a -6.26 2,681 n/a n/a
The English Home - UK Edition The Chelsea Magazine Company Ltd 27,505 n/a n/a 27,505 n/a n/a n/a n/a n/a
Total n/a 1,726,206 n/a n/a 1,692,277 n/a n/a 33,929 n/a n/a
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