Consumer ABCs: Home Interest
Publisher Hearst was a shining star in an otherwise poorly performing market, with three of its titles managing to record both period-on-period and year-on-year increases in circulation between July and December 2016.
Up 6.1% PoP, Elle Decoration boosted its circulation more than any other title in the second half of the year. It was also up 10.1% YoY to finish 2016 with a print and digital circulation of almost 73,800.
Country Living, the second most popular magazine in the market, was also up 4.5% PoP and 12.5% YoY to reach 188,900, while House Beautiful was up 2.3% PoP and 8.6% YoY.
Not such good news for Time Inc's portfolio, however, with a number of its titles posting significant circulation losses.
Style at Home managed to record both the largest period and yearly declines, down -15.8% and -19.5%, respectively, while Ideal Homes Complete Guide to Xmas was down by -17.1% on the previous year.
However, despite an -11.6% period decline (-7.7% YoY), the publisher's flagship home interest mag, Ideal Home, is still the third most popular in the market with a circulation of 158,500.
WI Life leads the market with a circulation of almost 221,600.
Correction: The first iteration of this story, which was live for about an hour, had errors picked up from an incomplete dataset. The article has been re-written and the charts updated with the correct data. We apologise to anyone inconvenienced.
|Print & Digital (Gross)||Total Print Circulation||Total Digital Circulation|
|Title||Publisher||Jul - Dec 16||% PoP||% YoY||Jul - Dec 16||% PoP||% YoY||Jul - Dec 16||% PoP||% YoY|
|WI life||Wi Enterprises Ltd||221,554||n/a||3.52||221,554||n/a||3.52||n/a||n/a||n/a|
|Country Living||Hearst Magazines UK||188,915||4.46||12.45||184,388||4.15||11.50||4,527||18.91||72.39|
|Ideal Home||Time Inc. (UK) Ltd||158,464||-11.57||-7.72||157,281||-11.47||-7.79||1,183||-23.38||2.34|
|House Beautiful||Hearst Magazines UK||117,700||2.30||8.55||114,053||1.31||6.18||3,647||47.77||258.96|
|House & Garden||Conde Nast Publications Ltd||113,049||-0.12||-0.01||111,273||-0.07||0.01||1,776||-3.16||-0.73|
|Your Home||Hubert Burda Media UK||103,156||-7.80||-10.41||102,499||-7.77||-10.35||657||-11.34||-18.69|
|Homes & Gardens||Time Inc. (UK) Ltd||102,032||-1.82||-5.01||100,132||-1.79||-5.28||1,900||-3.31||11.57|
|Living etc||Time Inc. (UK) Ltd||76,429||-3.86||-5.77||73,018||-4.02||-5.52||3,411||-0.35||-10.92|
|Country Homes and Interiors||Time Inc. (UK) Ltd||74,226||-1.82||-8.14||72,476||-2.13||-8.20||1,750||12.69||-5.46|
|Elle Decoration||Hearst Magazines UK||73,757||6.11||10.12||67,419||5.81||7.58||6,338||9.37||47.02|
|Style at Home||Time Inc. (UK) Ltd||73,613||-15.80||-19.49||73,613||-15.11||-18.68||n/a||n/a||n/a|
|25 Beautiful Homes||Time Inc. (UK) Ltd||72,169||n/a||-7.12||71,123||n/a||-6.94||1,046||n/a||-17.70|
|Ideal Homes Complete Guide to Xmas||Time Inc. (UK) Ltd||57,096||n/a||-17.13||57,065||n/a||-16.25||31||n/a||-95.93|
|World Of Interiors||Conde Nast Publications Ltd||57,067||-1.73||-1.75||55,621||-1.86||-1.89||1,446||n/a||n/a|
|HomeStyle||Hubert Burda Media UK||52,789||n/a||-3.90||52,789||n/a||-3.90||n/a||n/a||n/a|
|Homes & Antiques||Immediate Media Company||46,463||n/a||-6.00||44,673||n/a||-7.04||1,790||n/a||30.09|
|Good Homes||Media 10 Ltd||46,185||n/a||2.80||44,439||n/a||-0.95||1,746||n/a||n/a|
|Good Homes Ultimate Christmas||Media 10 Ltd||35,455||n/a||-15.18||35,455||n/a||-15.18||n/a||n/a||n/a|
|Grand Designs||Media 10 Ltd||28,582||n/a||-4.81||25,901||n/a||-6.26||2,681||n/a||n/a|
|The English Home - UK Edition||The Chelsea Magazine Company Ltd||27,505||n/a||n/a||27,505||n/a||n/a||n/a||n/a||n/a|