Consumer ABCs: Women's Weeklies

09 Feb 2017  |  Newsline Staff 
Consumer ABCs: Women's Weeklies

The latest Consumer ABC results for the July - December period show that women's weekly magazines are continuing to feel the strain, with all print and digital circulations down year-on-year and just four up compared with the first half of the year.

After a poor start to the year, with circulation down by more than a third, OK Magazine posted the best results for the period, up 7.3%.

However, the Northern & Shell-owned title also managed to record the biggest yearly decline at -31.4%.

There were a few morsels of good news, however; while no titles recorded an increase in period circulation in the first half of the year, Love It (+3.4% PoP), Pick Me Up (+1.6%) and My Weekly (+1.46%) were all up in the second half.

Closer's circulation decreased the most during the second half of the year, down -8.65%; however, with a combined print and digital circulation of 223,300, the title is still the fourth most popular in the market - behind Take A Break (542, 800), Woman's Weekly (276,200) and Chat (248,300).

Meanwhile, Time Inc's Woman was down -6.74% PoP, while Bella was down -5.72% PoP and Heat -5.3% PoP.

Heat also recorded one of the steeper yearly declines, down -16.5%, alongside Star (-17.55%), Now (-17.3%) and New (-16.56%).

Women's Weekly Magazines: Jul-Dec 2016 Comparisons
Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jul-Dec 16 % PoP % YoY Jul-Dec 16 % PoP % YoY Jul-Dec 16 % PoP % YoY
Take a Break H Bauer Publishing 542,786 -3.49 -7.92 542,786 -3.49 -7.92 n/a n/a n/a
Woman's Weekly Time Inc. (UK) Ltd 276,208 -2.83 -5.96 276,208 -2.72 -5.84 n/a n/a n/a
Chat Time Inc. (UK) Ltd 248,288 -2.45 -8.28 248,288 -2.17 -7.99 n/a n/a n/a
Closer Bauer Consumer Media 223,342 -8.65 -16.15 219,817 -9.10 -16.65 3,525 32.12 33.32
That's Life H Bauer Publishing 217,358 -1.27 -5.80 217,358 -1.27 -5.80 n/a n/a n/a
Woman Time Inc. (UK) Ltd 208,145 -6.74 -9.81 208,145 -6.48 -9.56 n/a n/a n/a
New! Northern & Shell Magazines Ltd 206,071 -4.98 -16.56 203,457 -4.58 -16.25 2,614 -28.48 -35.10
The People's Friend D C Thomson & Co Ltd 194,301 -3.85 -7.94 194,301 -3.85 -7.94 n/a n/a n/a
OK! Magazine Northern & Shell PLC 189,270 7.30 -31.37 184,202 7.15 -31.84 5,068 13.20 -7.94
Woman's Own Time Inc. (UK) Ltd 185,172 -3.22 -7.78 185,172 -2.92 -7.49 n/a n/a n/a
Bella H Bauer Publishing 165,949 -5.72 -9.66 165,949 -5.72 -9.66 n/a n/a n/a
Real People Hearst Magazines UK 140,217 -0.85 -10.34 139,086 -1.19 -10.87 1,131 70.59 228.78
Best Hearst Magazines UK 139,635 -2.25 -15.36 137,903 -2.83 -16.26 1,732 85.24 512.01
Heat Bauer Consumer Media 136,470 -5.28 -16.48 133,933 -5.69 -16.92 2,537 22.86 16.43
Pick Me Up Time Inc. (UK) Ltd 135,623 1.60 -6.96 135,623 1.87 -6.69 n/a n/a n/a
Star Northern & Shell PLC 122,630 -2.56 -17.55 121,388 -2.62 -17.63 1,242 3.07 -9.21
Reveal Hearst Magazines UK 111,807 -1.85 -9.09 109,922 -2.40 -10.04 1,885 47.27 136.81
Now Time Inc. (UK) Ltd 104,937 -4.31 -17.32 104,937 -3.67 -16.84 n/a n/a n/a
My Weekly D C Thomson & Co Ltd 101,833 1.46 -1.44 101,127 1.18 -2.12 706 70.53 n/a
Love It! ACH Publishing 82,733 3.38 -5.51 82,733 3.38 -5.51 n/a n/a n/a
The Lady The Lady 26,469 n/a -3.69 25,566 n/a -4.64 903 n/a 33.78
Total n/a 3,759,244 n/a n/a 3,737,901 n/a n/a 21,343 n/a n/a
ABC

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