Consumer ABCs: Women's Weeklies
The latest Consumer ABC results for the July - December period show that women's weekly magazines are continuing to feel the strain, with all print and digital circulations down year-on-year and just four up compared with the first half of the year.
After a poor start to the year, with circulation down by more than a third, OK Magazine posted the best results for the period, up 7.3%.
However, the Northern & Shell-owned title also managed to record the biggest yearly decline at -31.4%.
There were a few morsels of good news, however; while no titles recorded an increase in period circulation in the first half of the year, Love It (+3.4% PoP), Pick Me Up (+1.6%) and My Weekly (+1.46%) were all up in the second half.
Closer's circulation decreased the most during the second half of the year, down -8.65%; however, with a combined print and digital circulation of 223,300, the title is still the fourth most popular in the market - behind Take A Break (542, 800), Woman's Weekly (276,200) and Chat (248,300).
Meanwhile, Time Inc's Woman was down -6.74% PoP, while Bella was down -5.72% PoP and Heat -5.3% PoP.
Heat also recorded one of the steeper yearly declines, down -16.5%, alongside Star (-17.55%), Now (-17.3%) and New (-16.56%).
|Print & Digital (Gross)||Total Print Circulation||Total Digital Circulation|
|Title||Publisher||Jul-Dec 16||% PoP||% YoY||Jul-Dec 16||% PoP||% YoY||Jul-Dec 16||% PoP||% YoY|
|Take a Break||H Bauer Publishing||542,786||-3.49||-7.92||542,786||-3.49||-7.92||n/a||n/a||n/a|
|Woman's Weekly||Time Inc. (UK) Ltd||276,208||-2.83||-5.96||276,208||-2.72||-5.84||n/a||n/a||n/a|
|Chat||Time Inc. (UK) Ltd||248,288||-2.45||-8.28||248,288||-2.17||-7.99||n/a||n/a||n/a|
|Closer||Bauer Consumer Media||223,342||-8.65||-16.15||219,817||-9.10||-16.65||3,525||32.12||33.32|
|That's Life||H Bauer Publishing||217,358||-1.27||-5.80||217,358||-1.27||-5.80||n/a||n/a||n/a|
|Woman||Time Inc. (UK) Ltd||208,145||-6.74||-9.81||208,145||-6.48||-9.56||n/a||n/a||n/a|
|New!||Northern & Shell Magazines Ltd||206,071||-4.98||-16.56||203,457||-4.58||-16.25||2,614||-28.48||-35.10|
|The People's Friend||D C Thomson & Co Ltd||194,301||-3.85||-7.94||194,301||-3.85||-7.94||n/a||n/a||n/a|
|OK! Magazine||Northern & Shell PLC||189,270||7.30||-31.37||184,202||7.15||-31.84||5,068||13.20||-7.94|
|Woman's Own||Time Inc. (UK) Ltd||185,172||-3.22||-7.78||185,172||-2.92||-7.49||n/a||n/a||n/a|
|Bella||H Bauer Publishing||165,949||-5.72||-9.66||165,949||-5.72||-9.66||n/a||n/a||n/a|
|Real People||Hearst Magazines UK||140,217||-0.85||-10.34||139,086||-1.19||-10.87||1,131||70.59||228.78|
|Best||Hearst Magazines UK||139,635||-2.25||-15.36||137,903||-2.83||-16.26||1,732||85.24||512.01|
|Heat||Bauer Consumer Media||136,470||-5.28||-16.48||133,933||-5.69||-16.92||2,537||22.86||16.43|
|Pick Me Up||Time Inc. (UK) Ltd||135,623||1.60||-6.96||135,623||1.87||-6.69||n/a||n/a||n/a|
|Star||Northern & Shell PLC||122,630||-2.56||-17.55||121,388||-2.62||-17.63||1,242||3.07||-9.21|
|Reveal||Hearst Magazines UK||111,807||-1.85||-9.09||109,922||-2.40||-10.04||1,885||47.27||136.81|
|Now||Time Inc. (UK) Ltd||104,937||-4.31||-17.32||104,937||-3.67||-16.84||n/a||n/a||n/a|
|My Weekly||D C Thomson & Co Ltd||101,833||1.46||-1.44||101,127||1.18||-2.12||706||70.53||n/a|
|Love It!||ACH Publishing||82,733||3.38||-5.51||82,733||3.38||-5.51||n/a||n/a||n/a|
|The Lady||The Lady||26,469||n/a||-3.69||25,566||n/a||-4.64||903||n/a||33.78|