Rajar Q4 2016: National stations and networks

09 Feb 2017  |  Newsline Staff 
Rajar Q4 2016: National stations and networks

As Rajar releases its fourth quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.

Reach

A -1.2% decrease in weekly reach over the final quarter of 2016 was not enough to dethrone Global Radio as the best performing UK radio network.

With 22.7 million listeners, the network has a lead of more than 5 million over second-place holder Bauer Radio - which recorded a reach of almost 17.6 million (down -1.5% QoQ).

Over the last year, however, both networks have boosted reach, with Global up 1.3% and Bauer up 6.8%.

Within Global's portfolio, Chill and Smooth Extra recorded the biggest declines over the period, down -35.9% and -24.3%, respectively, while Heart Extra was down -34.2%. However, another new addition, The Arrow, was up 25%.

Meanwhile, Bauer's best performing stations included Absolute 80s (+4.9%) and Classic Rock (+8.8%), while Absolute Radio nose-dived -19%, Kiss Fresh -19.5% and The Hits -18%.

BBC stations posted a mixed bag of results with Radio 3 up 7.2% after a bad Q3 and Radio 1 down -3.2%. meanwhile, Radio 4 was up just 0.9% and BBC Radio 6 Music down -0.6 (although the digital-only station was up a healthy 5.8% year on year).

Virgin Radio, which was revived last year, recorded one of the bigger declines in weekly reach of all recorded stations in the last quarter, down -15.6% period on period, but Q4 saw a much smaller decline as the station settles. Down -6.1%, the station now has 324,000 listeners.

Following a tough Q3, Sunrise was up a very healthy 41.4% - taking its reach to 461,000 - while talkSPORT boosted its reach by 5.3%.

It is worth noting that the market looks a little different to previous quarters following the arrival of newly reporting stations and different network compositions.

Share

As is usual, there was little change to the share of listening for most national stations or networks in the fourth quarter.

The long-standing market leader - Total Global Radio - was down -0.4%, but still claims almost 20% of the market.

The network was up 0.3 percentage points year on year - alongside BBC radio, 4 the highest yearly increase of any station or network.

Meanwhile, BBC Radio 2, the second-place holder, was up 0.6 percentage points to 17.3% - recovering from its lowest share in a year.

In third place, Bauer Radio (total) was down just -0.1 to claim a 15% share of the market.

All other increases and decreases were marginal.

Average hours

The top five most-listened to stations all increased their listening hours in the final quarter of the year; although there were some hefty declines elsewhere.

BBC Radio 4 (including 4 extra) maintained its position at the top - just - with a 7.8% QoQ increase taking total average hours per listener up to an impressive 12.4. Second place holder, BBC Radio 2, sits close behind with 12.1.

BBC 6 Music also did well (+7.5% QoQ) and now records a solid average listening time of 10 hours. The digital-only station was also up 8.7% YoY.

However, it was Smooth Extra that posted the most impressive increase in average listening hours, up 34.5% QoQ to 7.4 hours.

Sunrise Radio National (17.5%), Absolute Radio 70s (17.1%) and Magic (17%) also performed strongly, alongside Bauer's Planet Rock which was up 9.3% QoQ and 20.6% YoY.

While it was only up 2.8% over the quarter, Global's Radio X Network managed to increase average hours per listener by 30% over the year.

Global Radio's new station The Arrow was clearly pointing in the wrong direction, however, was down by more than 33% over the quarter, while a quiet sports period meant that BBC Radio 5 live sports extra was down -30.8% and talkSPORT down -17.6%.

The biggest declines in average hours per listener, however, belonged to talkRADIO (-46.7%) and Virgin Radio (-36.1%), which now record just 2.4 hours and 2.3 hours per listener, respectively.

National Stations Weekly Reach (000s)
Group Ending Dec 15 Ending Mar16 Ending June 16 Ending Sep 16 Ending Dec 16 QoQ % Change Sep16 vs Dec16 YoY % Change Dec15 vs Dec16
Total Global Radio (UK) Global Radio 22443 22199 22676 23014 22740 -1.2 1.3
Bauer Radio - Total Bauer Radio 16476 16618 17778 17873 17597 -1.5 6.8
BBC Radio 2 BBC 15465 15514 15298 15144 15051 -0.6 -2.7
BBC Radio 4 (including 4 Extra) BBC 11318 10934 11887 11632 11694 0.5 3.3
BBC Radio 4 BBC 10926 10568 11507 11227 11332 0.9 3.7
BBC Radio 1 BBC 10330 9907 9455 9873 9562 -3.2 -7.4
Heart Brand (UK) Global Radio n/a n/a n/a 9602 9282 -3.3 n/a
Heart Network (UK) Global Radio 9152 9014 8954 9101 8949 -1.7 -2.2
Capital Brand (UK) Global Radio 8112 8162 8527 8740 8473 -3.1 4.5
Capital Network (UK) Global Radio 7502 7552 7850 8055 7791 -3.3 3.9
Bauer City Network Bauer Radio n/a n/a 7040 6999 6947 -0.7 n/a
BBC Radio 5 live (inc. sports extra) BBC 5827 6119 6181 5975 5958 -0.3 2.2
BBC Radio 5 live BBC 5586 5774 5858 5502 5713 3.8 2.3
Smooth Brand (UK) Global Radio 5528 5414 5592 5479 5430 -0.9 -1.8
Classic FM Global Radio 5520 5121 5511 5281 5365 1.6 -2.8
Kiss Network Bauer Radio 5391 5394 5525 5425 5237 -3.5 -2.9
Smooth Radio Network (UK) Global Radio 4870 4800 4955 4749 4751 0.04 -2.4
Wireless Group (inc. National Stations) Wireless Group 4195 4178 4819 4595 4549 -1.0 8.4
Absolute Radio Network Bauer Radio 4387 4358 4287 4471 4530 1.3 3.3
Kiss Bauer Radio 4434 4478 4804 4326 4373 1.1 -1.4
Magic Network Bauer Radio n/a n/a 3699 3684 3648 -1.0 n/a
Magic Bauer Radio 3327 3434 3301 3391 3200 -5.6 -3.8
talkSPORT TalkSPORT 3061 3088 3289 2857 3007 5.3 -1.8
BBC 6 Music BBC 2202 2236 2266 2342 2329 -0.6 5.8
BBC Radio 4 Extra BBC 2112 1851 1950 2043 2184 6.9 3.4
Absolute Radio Bauer Radio 2128 2174 2185 2643 2141 -19.0 0.6
BBC Radio 3 BBC 2051 2117 2201 1977 2120 7.2 3.4
LBC Network (UK) Global Radio 1439 1540 1729 1801 1686 -6.4 17.2
Absolute 80s Bauer Radio 1585 1720 1581 1458 1529 4.9 -3.5
BBC World Service BBC 1506 1466 1454 1537 1526 -0.7 1.3
Kisstory Bauer Radio 1403 1441 1540 1611 1402 -13.0 -0.1
Capital XTRA (UK) Global Radio 1168 1202 1322 1324 1299 -1.9 11.2
Radio X Network (UK) (was XFM Network (UK)) Global Radio 1225 1240 1189 1265 1254 -0.9 2.4
BBC Radio 5 live sports extra BBC 1235 1326 1310 1601 1167 -27.1 -5.5
Gold Network (UK) Global Radio 995 1053 1076 1154 1120 -2.9 12.6
Planet Rock Bauer Radio 1147 1265 986 1060 958 -9.6 -16.5
1Xtra from the BBC BBC 982 1038 1079 1026 909 -11.4 -7.4
Smooth Extra Global Radio 904 910 987 1070 810 -24.3 -10.4
Kerrang! Bauer Radio 870 787 734 769 739 -3.9 -15.1
Absolute Radio 90s Bauer Radio 650 681 679 703 727 3.4 11.8
Heat Bauer Radio 950 878 872 841 720 -14.4 -24.2
Absolute Radio Classic Rock Bauer Radio 592 566 563 646 703 8.8 18.8
BBC Asian Network UK BBC 563 562 676 662 632 -4.5 12.3
The Hits Bauer Radio 812 693 741 738 605 -18.0 -25.5
Jazz FM (National) Jazz FM 480 506 597 556 541 -2.7 12.7
Kiss Fresh Bauer Radio 553 548 593 611 492 -19.5 -11.0
Sunrise Radio National Sunrise Radio n/a n/a 388 326 461 41.4 n/a
Mellow Magic Bauer Radio n/a n/a 380 424 446 5.2 n/a
Heart Extra Global Radio n/a n/a n/a 664 437 -34.2 n/a
Virgin Radio TalkSPORT n/a n/a 409 345 324 -6.1 n/a
talkSPORT2 TalkSPORT n/a n/a 285 250 294 17.6 n/a
Absolute Radio 70s Bauer Radio 303 285 263 280 270 -3.6 -10.9
talkRADIO TalkSPORT n/a n/a 224 304 252 -17.1 n/a
Magic Chilled Bauer Radio n/a n/a 233 240 235 -2.1 n/a
UCB 1 (was UCB UK) UCB 1 (was UCB UK) 236 121 202 191 225 17.8 -4.7
Chill Global Radio n/a n/a 135 237 152 -35.9 n/a
The Arrow Global Radio n/a n/a 56 76 95 25.0 n/a
Source: RAJAR
National Stations Share Of Listening (%)
Group Ending Dec 15 Ending Mar16 Ending June 16 Ending Sep 16 Ending Dec 16 QoQ % Point Change Sep16 vs Dec16 YoY % Point Change Dec15 vs Dec16
Total Global Radio (UK) Global Radio 19.3 19.1 19.3 20.0 19.6 -0.4 0.3
BBC Radio 2 BBC 17.7 18.6 17.2 16.7 17.3 0.6 -0.4
Bauer Radio - Total Bauer Radio 13.9 14.1 14.8 15.1 15.0 -0.1 1.1
BBC Radio 4 (including 4 Extra) BBC 13.7 13.1 13.2 12.9 13.8 0.9 0.1
BBC Radio 4 BBC 12.4 12.0 11.9 11.8 12.7 0.9 0.3
Heart Brand (UK) Global Radio n/a n/a n/a 6.4 6.4 0 n/a
Heart Network (UK) Global Radio 6.4 6.3 6.0 6.2 6.2 0 -0.2
BBC Radio 1 BBC 6.1 5.6 5.7 6.0 5.8 -0.2 -0.3
Bauer City Network Bauer Radio n/a n/a 5.7 5.8 5.8 0 n/a
Capital Brand (UK) Global Radio 4.5 4.4 4.7 4.8 4.6 -0.2 0.1
Capital Network (UK) Global Radio 4.0 3.9 4.1 4.2 4.1 -0.1 0.1
Smooth Brand (UK) Global Radio 4.2 4.1 4.1 4.0 3.9 -0.1 -0.3
BBC Radio 5 live (inc. sports extra) BBC 3.9 4.2 4.3 4.1 3.9 -0.2 0
BBC Radio 5 live BBC 3.6 3.9 3.9 3.5 3.6 0.1 0
Classic FM Global Radio 3.5 3.2 3.5 3.5 3.4 -0.1 -0.1
Smooth Radio Network (UK) Global Radio 3.7 3.6 3.7 3.4 3.3 -0.1 -0.4
Absolute Radio Network Bauer Radio 3.0 3.1 3.0 3.0 3.2 0.2 0.2
Wireless Group (inc. National Stations) Wireless Group 2.9 2.9 3.3 3.2 3.1 -0.1 0.2
Kiss Network Bauer Radio 2.9 2.9 2.9 3.0 3.0 0 0.1
BBC 6 Music BBC 2.0 2.1 2.1 2.1 2.2 0.1 0.2
Kiss Bauer Radio 2.1 2.1 2.2 2.0 2.2 0.2 0.1
Magic Network Bauer Radio n/a n/a 2.0 1.8 1.9 0.1 n/a
Magic Bauer Radio 1.7 1.8 1.8 1.5 1.7 0.2 0
LBC Network (UK) Global Radio 1.4 1.5 1.7 1.8 1.7 -0.1 0.3
talkSPORT TalkSPORT 1.8 1.8 2.0 2.0 1.7 -0.3 -0.1
Absolute Radio Bauer Radio 1.4 1.6 1.4 1.7 1.5 -0.2 0.1
BBC Radio 3 BBC 1.2 1.3 1.2 1.2 1.4 0.2 0.2
BBC Radio 4 Extra BBC 1.2 1.1 1.2 1.1 1.2 0.1 0
Absolute 80s Bauer Radio 0.9 0.9 0.8 0.8 0.9 0.1 0
Radio X Network (UK) (was XFM Network (UK)) Global Radio 0.7 0.9 0.8 0.9 0.9 0 0.2
Gold Network (UK) Global Radio 0.7 0.7 0.8 0.9 0.8 -0.1 0.1
Planet Rock Bauer Radio 0.8 1.0 0.8 0.8 0.8 0 0
BBC World Service BBC 0.7 0.8 0.7 0.7 0.7 0 0
Kisstory Bauer Radio 0.5 0.6 0.5 0.9 0.6 -0.3 0.1
Smooth Extra Global Radio 0.6 0.4 0.5 0.6 0.6 0 0
Capital XTRA (UK) Global Radio 0.5 0.5 0.6 0.6 0.5 -0.1 0
1Xtra from the BBC BBC 0.5 0.5 0.5 0.4 0.4 0 -0.1
BBC Asian Network UK BBC 0.3 0.3 0.4 0.4 0.4 0 0.1
BBC Radio 5 live sports extra BBC 0.3 0.4 0.3 0.6 0.3 -0.3 0
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
Kerrang! Bauer Radio 0.4 0.3 0.3 0.3 0.3 0 -0.1
Absolute Radio Classic Rock Bauer Radio 0.3 0.3 0.2 0.3 0.3 0 0
Heat Bauer Radio 0.3 0.3 0.3 0.3 0.2 -0.1 -0.1
The Hits Bauer Radio 0.3 0.2 0.2 0.2 0.2 0 -0.1
Kiss Fresh Bauer Radio 0.2 0.2 0.1 0.2 0.2 0 0
Sunrise Radio National Sunrise Radio n/a n/a 0.2 0.1 0.2 0.1 n/a
Heart Extra Global Radio n/a n/a n/a 0.3 0.2 -0.1 n/a
Mellow Magic Bauer Radio n/a n/a 0.2 0.2 0.2 0 n/a
Jazz FM (National) Jazz FM 0.2 0.2 0.2 0.2 0.2 0 0
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Magic Chilled Bauer Radio n/a n/a 0.1 0.1 0.1 0 n/a
UCB 1 (was UCB UK) UCB 1 (was UCB UK) 0.2 0.1 0.1 0.1 0.1 0 -0.1
talkSPORT2 TalkSPORT n/a n/a 0.1 0.1 0.1 0 n/a
talkRADIO TalkSPORT n/a n/a 0.1 0.1 0.1 0 n/a
Virgin Radio TalkSPORT n/a n/a 0.1 0.1 0.1 0 n/a
The Arrow Global Radio n/a n/a n/a 0.1 0.1 0 n/a
Chill Global Radio n/a n/a 0.1 0.1 n/a -0.1 n/a
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Dec 15 Ending Mar16 Ending June 16 Ending Sep 16 Ending Dec 16 QoQ % Change Sep16 vs Dec 16 YoY % Change Dec15 vs Dec16
BBC Radio 4 (including 4 Extra) BBC 12.2 12.1 11.6 11.5 12.4 7.8 1.6
BBC Radio 2 BBC 11.6 12.1 11.7 11.4 12.1 6.1 4.3
BBC Radio 4 BBC 11.5 11.5 10.8 10.9 11.7 7.3 1.7
LBC Network (UK) Global Radio 9.8 9.9 10.1 10.2 10.5 2.9 7.1
BBC 6 Music BBC 9.2 9.4 9.7 9.3 10.0 7.5 8.7
Total Global Radio (UK) Global Radio 8.8 8.7 8.8 9.0 9.0 0 2.3
Bauer Radio - Total Bauer Radio 8.6 8.6 8.6 8.8 8.9 1.1 3.5
Bauer City Network Bauer Radio n/a n/a 8.3 8.6 8.7 1.2 n/a
Planet Rock Bauer Radio 6.8 8.0 8.1 7.5 8.2 9.3 20.6
Smooth Brand (UK) Global Radio 7.8 7.6 7.6 7.6 7.5 -1.3 -3.8
Gold Network (UK) Global Radio 7.6 6.8 8.1 8.3 7.5 -9.6 -1.3
Smooth Extra Global Radio 6.7 4.7 5.8 5.5 7.4 34.5 10.4
Radio X Network (UK) (was XFM Network (UK)) Global Radio 5.7 7.1 6.7 7.2 7.4 2.8 29.8
Absolute Radio Network Bauer Radio 7.0 7.2 7.2 7.0 7.3 4.3 4.3
Smooth Radio Network (UK) Global Radio 7.7 7.5 7.6 7.5 7.3 -2.7 -5.2
Absolute Radio Bauer Radio 6.4 7.2 6.8 6.8 7.2 5.9 12.5
Heart Brand (UK) Global Radio n/a n/a n/a 6.9 7.2 4.3 n/a
Heart Network (UK) Global Radio 7.2 7.0 6.9 7.1 7.2 1.4 0
Wireless Group (inc. National Stations) Wireless Group 7.1 7.0 7.1 7.2 7.0 -2.8 -1.4
BBC Radio 3 BBC 6.0 6.4 5.9 6.2 6.8 9.7 13.3
BBC Radio 5 live (inc. sports extra) BBC 6.8 6.9 7.2 7.1 6.8 -4.2 0
BBC Asian Network UK BBC 5.7 6.1 5.8 6.4 6.8 6.3 19.3
BBC Radio 5 live BBC 6.6 6.7 7.0 6.5 6.6 1.5 0
Classic FM Global Radio 6.4 6.3 6.6 6.8 6.6 -2.9 3.1
BBC Radio 1 BBC 6.0 5.7 6.2 6.3 6.4 1.6 6.7
The Arrow Global Radio n/a n/a 5.6 9.3 6.2 -33.3 n/a
talkSPORT TalkSPORT 5.9 6.0 6.5 7.4 6.1 -17.6 3.4
Kiss Network Bauer Radio 5.4 5.4 5.3 5.8 6.0 3.4 11.1
Absolute 80s Bauer Radio 5.9 5.3 5.2 5.5 5.9 7.3 0
Capital Brand (UK) Global Radio 5.6 5.4 5.7 5.7 5.7 0 1.8
Magic Bauer Radio 5.3 5.4 5.6 4.7 5.5 17.0 3.8
Capital Network (UK) Global Radio 5.4 5.2 5.4 5.4 5.5 1.9 1.9
BBC Radio 4 Extra BBC 5.8 5.8 6.7 5.4 5.5 1.9 -5.2
UCB 1 (was UCB UK) UCB 1 (was UCB UK) 7.2 8.8 5.0 6.7 5.4 -19.4 -25.0
Magic Network Bauer Radio n/a n/a 5.6 5.2 5.3 1.9 n/a
Kiss Bauer Radio 4.8 4.8 4.7 4.9 5.2 6.1 8.3
BBC World Service BBC 5.0 5.6 5.4 4.8 5.0 4.2 0
Absolute Radio 70s Bauer Radio 4.2 4.3 4.6 4.1 4.8 17.1 14.3
Sunrise Radio National Sunrise Radio n/a n/a 5.1 4.0 4.7 17.5 n/a
Absolute Radio Classic Rock Bauer Radio 4.8 4.6 4.5 4.4 4.7 6.8 -2.1
Kisstory Bauer Radio 3.9 3.9 3.6 5.5 4.6 -16.4 17.9
1Xtra from the BBC BBC 5.0 4.6 4.5 4.5 4.6 2.2 -8.0
Capital XTRA (UK) Global Radio 4.2 3.9 4.4 4.7 4.4 -6.4 4.8
Heart Extra Global Radio n/a n/a n/a 4.5 4.4 -2.2 n/a
Mellow Magic Bauer Radio n/a n/a 4.1 3.9 4.2 7.7 n/a
Absolute Radio 90s Bauer Radio 4.1 3.9 4.0 3.9 4.1 5.1 0
Magic Chilled Bauer Radio n/a n/a 2.6 3.6 3.9 8.3 n/a
Kerrang! Bauer Radio 4.7 4.3 4.0 4.1 3.7 -9.8 -21.3
Jazz FM (National) Jazz FM 4.6 3.9 3.6 3.7 3.7 0 -19.6
Kiss Fresh Bauer Radio 3.2 3.1 2.5 3.1 3.6 16.1 12.5
Chill Global Radio n/a n/a 5.6 3.9 3.3 -15.4 n/a
Heat Bauer Radio 3.6 3.4 3.6 3.8 3.3 -13.2 -8.3
The Hits Bauer Radio 3.4 2.9 3.1 3.2 3.2 0 -5.9
talkSPORT2 TalkSPORT n/a n/a 3.2 3.5 2.9 -17.1 n/a
BBC Radio 5 live sports extra BBC 2.5 2.7 2.7 3.9 2.7 -30.8 8.0
talkRADIO TalkSPORT n/a n/a 3.7 4.5 2.4 -46.7 n/a
Virgin Radio TalkSPORT n/a n/a 3.5 3.6 2.3 -36.1 n/a
Source: RAJAR

Latest

A crisis of attention Murdoch's Sky bid growing increasingly toxic National newspaper circulations Guardian and Observer take biggest circulation hits in July Online ABCs: Evening Standard traffic down -15% in July

Related articles

Rajar Q2 2017: National stations and networks Rajar Q1 2017: National stations and networks Rajar Q3 2016: National stations and networks
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

CHART OF THE DAY

Today 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement