January 2017 ABCs: Sunday's quality titles remain resilient

16 Feb 2017  |  Newsline Staff 
January 2017 ABCs: Sunday's quality titles remain resilient

Daily Market

The majority of national newspapers managed to beat the January blues, according to the latest ABC results, with the Sun leading the charge with a 3.4% period-on-period increase in circulation.

This amounted to an extra 55,251 sales compared with December 2016.

The Daily Telegraph also performed well, up 2.7% PoP to add an extra 12,200 copies to its overall circulation, while the Daily Mail was up 1.3% PoP (+20,100).

While The Times reported a modest 1.1% PoP increase, the newspaper was up an impressive 11.7% year-on-year - the only title to post a yearly increase alongside Metro (+9.6% YoY).

The biggest decrease in circulation in January came from the Daily Record, down -3%, followed by the Guardian (-2.7%) and the Financial Times (-2.2%).

The Record also posted the biggest yearly decline (-11.9%).

Overall, the daily market was up 1.2% PoP and down by just -2.4% YoY - so not bad at all.

Sunday Market

The Sunday market remained fairly flat in January, with some titles seeing no change at all to their circulation.

However, all quality market newspapers - the Observer, Sunday Times and Sunday Telegraph - managed to increase their circulations over the year - the only titles in the market to do so.

The Observer also saw sales increase the most period-on-period, up 2% to add an extra 3,600 copies. This was followed by Sunday Mirror, up 1.4% to add an extra 8,400.

Meanwhile, the Sunday Mail posted the biggest decline in circulation (-2.5% PoP), followed by Mail on Sunday (-2%) and Sun on Sunday (-0.5%).

Overall the market was down just -0.4% PoP; however, much bigger yearly declines among mid market and popular titles meant the market was down -7.9% YoY.

London Free Press

The London Evening Standard performed best in the free market, up 4.6% period-on-period to add an extra 39,300 copies to its circulation.

Metro was up too, although by just 0.4% PoP (+4,000). However, the newspaper's circulation increased by an impressive 17.1% over the year - an extra 130,719 copies.

City A.M., however, was down -0.7% PoP and -7.1% YoY.

Overall the free market was up 2.3% PoP and 6.4% YoY.

National Newspaper ABC Figures - January 2017
Daily Titles Jan-16 Dec-16 Jan-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,100,155 7,812,435 7,907,633 -192,522 -2.4 95,198 1.2
Quality
Daily Telegraph 472,033 460,054 472,258 225 0.0 12,204 2.7
Financial Times 198,237 193,211 188,924 -9,313 -4.7 -4,287 -2.2
Guardian 164,163 161,091 156,756 -7,407 -4.5 -4,335 -2.7
i 271,859 264,067 266,768 -5,091 -1.9 2,701 1.0
Times 404,155 446,164 451,261 47,106 11.7 5,097 1.1
Mid Market
Daily Express 408,700 391,626 392,526 -16,174 -4.0 900 0.2
Daily Mail 1,589,471 1,491,264 1,511,357 -78,114 -4.9 20,093 1.3
Popular
Daily Mirror 809,147 716,923 724,888 -84,259 -10.4 7,965 1.1
Daily Record 176,892 160,557 155,772 -21,120 -11.9 -4,785 -3.0
Daily Star 470,369 440,471 443,452 -26,917 -5.7 2,981 0.7
Sun 1,787,096 1,611,464 1,666,715 -120,381 -6.7 55,251 3.4
Other
Metro (UK footprint - Mon-Fri) 1,348,033 1,475,543 1,476,956 128,923 9.6 1,413 0.1
National Newspaper ABC Figures - January 2017
Sunday Titles Jan-16 Dec-16 Jan-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,239,898 5,769,468 5,745,028 -494,870 -7.9 -24,440 -0.4
Quality
Observer 183,210 182,140 185,752 2,542 1.4 3,612 2.0
Sunday Times 770,370 792,210 792,324 21,954 2.8 114 0.0
Sunday Telegraph 355,044 359,287 359,400 4,356 1.2 113 0.0
Mid Market
Mail On Sunday 1,388,059 1,284,121 1,257,984 -130,075 -9.4 -26,137 -2.0
Sunday Express 369,666 335,271 335,772 -33,894 -9.2 501 0.1
Sunday Post 163,037 142,863 143,169 -19,868 -12.2 306 0.2
Popular
Daily Star Sunday. 299,146 257,790 256,801 -42,345 -14.2 -989 -0.4
Sunday People 279,837 239,364 240,846 -38,991 -13.9 1,482 0.6
Sun on Sunday 1,487,301 1,383,048 1,375,539 -111,762 -7.5 -7,509 -0.5
Sunday Mail 195,167 172,513 168,164 -27,003 -13.8 -4,349 -2.5
Sunday Mirror 749,061 620,861 629,277 -119,784 -16.0 8,416 1.4
Free Press in London ABC Figures - January 2017
London Free Press Jan-16 Dec-16 Jan-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,760,561 1,830,455 1,873,186 112,625 6.4 42,731 2.3
City A.M 97,259 90,911 90,319 -6,940 -7.1 -592 -0.7
London Evening Standard 898,407 847,936 887,253 -11,154 -1.2 39,317 4.6
Metro (London) 764,895 891,608 895,614 130,719 17.1 4,006 0.4
National Newspaper ABC Figures - August 2016 - January 2017
Daily Titles Aug 15 - Jan 16 Jul 16 - Dec 16 Aug 16 - Jan 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,798,392 6,532,955 6,481,263 -317,128 -4.7 -51,691 -0.8
Quality
Daily Telegraph 478,277 463,478 460,498 -17,779 -3.7 -2,980 -0.6
Financial Times 205,075 192,804 191,983 -13,092 -6.4 -821 -0.4
Guardian 165,879 159,845 158,287 -7,592 -4.6 -1,558 -1.0
i 273,882 281,749 276,971 3,090 1.1 -4,778 -1.7
Times 399,944 443,323 443,108 43,164 10.8 -216 -0.0
Mid Market
Daily Express 411,922 403,129 398,476 -13,446 -3.3 -4,654 -1.2
Daily Mail 1,600,658 1,515,726 1,509,244 -91,414 -5.7 -6,482 -0.4
Popular
Daily Mirror 836,595 753,549 746,543 -90,052 -10.8 -7,006 -0.9
Daily Record 182,568 164,352 162,857 -19,711 -10.8 -1,495 -0.9
Daily Star 436,493 473,914 462,795 26,301 6.0 -11,119 -2.3
Sun 1,807,098 1,681,083 1,670,501 -136,597 -7.6 -10,582 -0.6
National Newspaper ABC Figures - August 2016 - January 2017
Sunday Titles Aug 15 - Jan 16 Jul 16 - Dec 16 Aug 16 - Jan 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,327,161 5,997,449 5,926,828 -400,333 -6.3 -70,620 -1.2
Quality
Observer 188,239 186,607 185,240 -2,999 -1.6 -1,367 -0.7
Sunday Times 770,127 780,205 782,659 12,532 1.6 2,453 0.3
Sunday Telegraph 361,569 367,388 364,188 2,619 0.7 -3,201 -0.9
Mid Market
Sunday Express 364,615 353,246 346,912 -17,703 -4.9 -6,334 -1.8
Mail On Sunday 1,408,813 1,321,730 1,307,497 -101,316 -7.2 -14,233 -1.1
Sunday Post 177,169 147,669 146,431 -30,738 -17.3 -1,238 -0.8
Popular
Daily Star Sunday. 278,147 287,708 274,606 -3,540 -1.3 -13,102 -4.6
Sunday People 295,046 260,766 255,832 -39,214 -13.3 -4,934 -1.9
Sun on Sunday 1,499,830 1,441,999 1,425,959 -73,871 -4.9 -16,041 -1.1
Sunday Mail 201,744 177,626 175,888 -25,856 -12.8 -1,738 -1.0
Sunday Mirror 781,862 672,503 661,616 -120,246 -15.4 -10,887 -1.6

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