Newspaper ABCs, March 2017

20 Apr 2017  |  Newsline Staff 
Newspaper ABCs, March 2017

Daily Market

March was a reasonably static month for newspaper circulations with most dips and gains very slight compared to February. The yearly picture was much worse for many titles, however.

In the quality market both the Daily Telegraph and the Financial Times were both up (0.7% and 3.1%, respectively) while the Guardian, Times and i recorded very minor dips.

Over the last year, however, all titles except The Times recorded circulation declines of between 2% and 7%. The Times, continuing to grow, was up 4.8%, however, adding more than 20,100 to its year-on-year sales figures.

The only other titles to record any circulation growth in March were Metro (full UK footprint) and the Sun - with the latter adding an extra 10,300 to its circulation between February and March, while the Metro, up just 0.2%, only 3,100.

Overall, the entire daily market was down only -0.1% in march, but over the last twelve months it has dropped by -4.4%.

Sunday Market

The majority of Sunday titles recorded declines in circulation in March, which resulted in the entire market being down -0.7% on the previous month.

Daily Star Sunday reported the biggest period-on-period decline (-3.6%) followed by the Sunday Mail (-3%) and the Observer (-2.4%).

However, the Observer’s circulation decline over the year was one of the less severe at -2.7%, compared to some big hits across the board - the largest belonging to the Daily Star Sunday (again) at -16.4%.

Meanwhile, Mail On Sunday’s circulation was up 0.2% compared with February, while The Sunday Times was up 0.1% - the only two titles to see an increase, although small, in sales.

London Free Press

The free market was up by almost 1% in March - an extra 17,400 copies on the previous month - while yearly circulation was up a healthy 7.9%.

Both Metro’s and the Evening Standard’s circulations increased by 0.5% period-on-period, while City A.M. was up by 0.4%.

The financial freesheet was down by -5.5% over the year, however, while Metro London reported a strong 17.7% increase.

Meanwhile, the Evening Standard was up by 1.1% year-on-year.

Between them, London’s freebies have a circulation of 1.89 million.

National Newspaper ABC Figures - March 2017
Daily Titles Mar-16 Feb-17 Mar-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,059,331 7,708,803 7,703,100 -356,231 -4.4 -5,703 -0.1
Quality
Daily Telegraph 481,525 457,331 460,585 -20,940 -4.3 3,254 0.7
Financial Times 202,826 184,279 190,046 -12,780 -6.3 5,767 3.1
Guardian 164,630 154,544 153,431 -11,199 -6.8 -1,113 -0.7
i 270,182 265,815 265,284 -4,898 -1.8 -531 -0.2
Times 420,570 441,059 440,736 20,166 4.8 -323 -0.1
Mid Market
Daily Express 415,022 389,028 386,720 -28,302 -6.8 -2,308 -0.6
Daily Mail 1,576,121 1,454,129 1,442,924 -133,197 -8.5 -11,205 -0.8
Popular
Daily Mirror 784,122 700,879 692,295 -91,827 -11.7 -8,584 -1.2
Daily Record 173,061 153,579 152,526 -20,535 -11.9 -1,053 -0.7
Daily Star 485,652 440,048 436,963 -48,689 -10.0 -3,085 -0.7
Sun 1,739,206 1,591,997 1,602,320 -136,886 -7.9 10,323 0.6
Other
Metro (UK footprint - Mon-Fri) 1,346,414 1,476,115 1,479,270 132,856 9.9 3,155 0.2
National Newspaper ABC Figures - March 2017
Sunday Titles Mar-16 Feb-17 Mar-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,108,131 5,697,486 5,657,352 -450,779 -7.4 -40,134 -0.7
Quality
Observer 184,252 183,617 179,215 -5,037 -2.7 -4,402 -2.4
Sunday Times 771,169 789,145 789,557 18,388 2.4 412 0.1
Sunday Telegraph 359,631 356,743 356,149 -3,482 -1.0 -594 -0.2
Mid Market
Mail On Sunday 1,369,200 1,246,226 1,248,194 -121,006 -8.8 1,968 0.2
Sunday Express 365,754 334,181 334,232 -31,522 -8.6 51 0.0
Sunday Post 161,498 142,377 141,747 -19,751 -12.2 -630 -0.4
Popular
Daily Star Sunday. 298,238 258,690 249,308 -48,930 -16.4 -9,382 -3.6
Sunday People 277,021 237,394 232,386 -44,635 -16.1 -5,008 -2.1
Sun on Sunday 1,418,402 1,370,746 1,361,523 -56,879 -4.0 -9,223 -0.7
Sunday Mail 187,583 166,195 161,130 -26,453 -14.1 -5,065 -3.0
Sunday Mirror 715,383 612,172 603,911 -111,472 -15.6 -8,261 -1.3
Free Press in London ABC Figures - March 2017
London Free Press Mar-16 Feb-17 Mar-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,751,488 1,873,186 1,890,612 139,124 7.9 17,426 0.9
City A.M 96,349 90,743 91,065 -5,284 -5.5 322 0.4
London Evening Standard 891,746 897,000 901,404 9,658 1.1 4,404 0.5
Metro (London) 763,393 893,928 898,143 134,750 17.7 4,215 0.5
National Newspaper ABC Figures - October 2016 - March 2017
Daily Titles Oct 15 - Mar 16 Sep 16 - Feb 17 Oct 16 - Mar 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,741,793 6,412,019 6,342,674 -399,120 -5.9 -69,345 -1.1
Quality
Daily Telegraph 476,743 459,576 460,043 -16,700 -3.5 466 0.1
Financial Times 203,479 191,160 190,456 -13,023 -6.4 -704 -0.4
Guardian 164,794 157,844 156,994 -7,800 -4.7 -850 -0.5
i 271,515 272,911 268,095 -3,420 -1.3 -4,816 -1.8
Times 406,727 442,727 442,850 36,123 8.9 123 0.0
Mid Market
Daily Express 408,650 394,838 391,905 -16,745 -4.1 -2,933 -0.7
Daily Mail 1,584,402 1,495,260 1,479,552 -104,850 -6.6 -15,708 -1.1
Popular
Daily Mirror 810,625 734,716 719,441 -91,184 -11.2 -15,276 -2.1
Daily Record 177,663 160,305 157,733 -19,929 -11.2 -2,571 -1.6
Daily Star 460,880 453,722 445,709 -15,171 -3.3 -8,013 -1.8
Sun 1,776,316 1,648,959 1,629,896 -146,420 -8.2 -19,063 -1.2
National Newspaper ABC Figures - October 2016 - March 2017
Sunday Titles Oct 15 - Mar 16 Sep 16 - Feb 17 Oct 16 - Mar 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,220,015 5,858,761 5,780,946 -439,069 -7.1 -77,815 -1.3
Quality
Observer 185,753 185,537 184,824 -929 -0.5 -713 -0.4
Sunday Times 769,734 786,507 790,190 20,457 2.7 3,683 0.5
Sunday Telegraph 358,128 361,600 359,924 1,796 0.5 -1,675 -0.5
Mid Market
Sunday Express 362,563 342,536 338,921 -23,641 -6.5 -3,615 -1.1
Mail On Sunday 1,388,157 1,290,598 1,273,123 -115,034 -8.3 -17,475 -1.4
Sunday Post 167,775 144,917 143,732 -24,043 -14.3 -1,185 -0.8
Popular
Daily Star Sunday. 292,485 267,387 259,904 -32,581 -11.1 -7,483 -2.8
Sunday People 285,520 250,205 243,255 -42,265 -14.8 -6,950 -2.8
Sun on Sunday 1,464,056 1,408,355 1,388,255 -75,800 -5.2 -20,099 -1.4
Sunday Mail 195,252 172,999 169,075 -26,177 -13.4 -3,924 -2.3
Sunday Mirror 750,594 648,121 629,742 -120,853 -16.1 -18,379 -2.8

Latest

What does DOOH need to do to win over brands? It's a funny old game The New European: the pop-up paper that defied the odds Study shows correlation between 'brand purpose' and spend Amazon prime adds live TV

Related articles

National newspaper ABCs: April 2017 January 2017 ABCs: Sunday's quality titles remain resilient ABCs: Times boosts yearly circulation by 43,000
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

CHART OF THE DAY

22 May 2017 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement