National newspaper ABCs: April 2017

18 May 2017  |  Newsline Staff 
National newspaper ABCs: April 2017

Daily Market

If no news is good news, then April was a good month for national newspapers - with no significant changes to report.

The quality market continues to perform well, with the Financial Times up 3.7% compared with the previous month - an extra 7,000 sales.

The Daily Telegraph (1.5%), The Times (1.1%) and the Guardian (0.4%) were also up period-on-period - with just the i recording a decline in circulation (-0.5%).

Elsewhere, the Daily Record’s circulation dropped by -1.7%, while the Daily Mirror was down -0.8%.

The Sun managed a 1% increase, adding an extra 14,800 copies.

Overall the market was up by 0.5% PoP and down -4.3% year-on-year.

Sunday Market

There was slightly more activity in the Sunday market - largely because of a number of declines, although minor, across the board.

The Sunday Mirror was down -3.1% PoP, followed by the Sunday Post (-2.3%) and Sunday People (-1.9%).

Three titles managed to buck the trend, however - with the Daily Star Sunday up 1.4% PoP, the Observer up 1.3% and the Sunday Express up 0.4%.

Overall the market was down -0.8% PoP and -8.9% over the year.

London Free Press

The London Evening Standard took the biggest hit in the free market, although small, with circulation down -2.6% on the previous month.

City A.M. recorded an almost insignificant -0.6% PoP decline, while Metro (London) was up by 0.1% (an extra 466 copies).

While the overall market was down -0.3% PoP, Metro’s strong performance over the year (+17.6%) means it was up 6.1% YoY.

National Newspaper ABC Figures - April 2017
Daily Titles Apr-16 Mar-17 Apr-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,085,721 7,703,100 7,740,684 -345,037 -4.3 37,584 0.5
Quality
Daily Telegraph 498,474 460,585 467,601 -30,873 -6.2 7,016 1.5
Financial Times 195,913 190,046 197,037 1,124 0.6 6,991 3.7
Guardian 169,424 153,431 154,010 -15,414 -9.1 579 0.4
i 284,434 265,284 263,826 -20,608 -7.2 -1,458 -0.5
Times 436,692 440,736 445,737 9,045 2.1 5,001 1.1
Mid Market
Daily Express 419,328 386,720 386,297 -33,031 -7.9 -423 -0.1
Daily Mail 1,545,473 1,442,924 1,454,073 -91,400 -5.9 11,149 0.8
Popular
Daily Mirror 785,717 692,295 687,000 -98,717 -12.6 -5,295 -0.8
Daily Record 173,078 152,526 149,892 -23,186 -13.4 -2,634 -1.7
Daily Star 513,233 436,963 437,949 -75,284 -14.7 986 0.2
Sun 1,716,361 1,602,320 1,617,152 -99,209 -5.8 14,832 0.9
Other
Metro (UK footprint - Mon-Fri) 1,347,594 1,479,270 1,480,110 132,516 9.8 840 0.1
National Newspaper ABC Figures - April 2017
Sunday Titles Apr-16 Mar-17 Apr-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,158,166 5,657,352 5,612,653 -545,513 -8.9 -44,699 -0.8
Quality
Observer 194,054 179,215 181,483 -12,571 -6.5 2,268 1.3
Sunday Times 797,280 789,557 779,785 -17,495 -2.2 -9,772 -1.2
Sunday Telegraph 370,579 356,149 354,815 -15,764 -4.3 -1,334 -0.4
Mid Market
Mail On Sunday 1,374,864 1,248,194 1,238,512 -136,352 -9.9 -9,682 -0.8
Sunday Express 365,071 334,232 335,426 -29,645 -8.1 1,194 0.4
Sunday Post 158,156 141,747 138,533 -19,623 -12.4 -3,214 -2.3
Popular
Daily Star Sunday. 316,224 249,308 252,805 -63,419 -20.1 3,497 1.4
Sunday People 272,019 232,386 228,024 -43,995 -16.2 -4,362 -1.9
Sun on Sunday 1,413,493 1,361,523 1,358,336 -55,157 -3.9 -3,187 -0.2
Sunday Mail 186,931 161,130 159,880 -27,051 -14.5 -1,250 -0.8
Sunday Mirror 709,495 603,911 585,054 -124,441 -17.5 -18,857 -3.1
Free Press in London ABC Figures - April 2017
London Free Press Apr-16 Mar-17 Apr-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,760,689 1,873,186 1,867,454 106,765 6.1 -5,732 -0.3
City A.M 96,489 91,065 90,555 -5,934 -6.1 -510 -0.6
London Evening Standard 900,175 901,404 878,290 -21,885 -2.4 -23,114 -2.6
Metro (London) 764,025 898,143 898,609 134,584 17.6 466 0.1
National Newspaper ABC Figures - November 2016 - April 2017
Daily Titles Nov 15 - Apr 16 Oct 16 - Mar 17 Nov 16 - Apr 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,734,172 6,342,674 6,306,164 -428,008 -6.4 -36,510 -0.6
Quality
Daily Telegraph 480,453 460,043 461,705 -18,748 -3.9 1,662 0.4
Financial Times 201,405 190,456 190,846 -10,560 -5.2 389 0.2
Guardian 165,179 156,994 156,427 -8,753 -5.3 -567 -0.4
i 273,041 268,095 265,750 -7,292 -2.7 -2,346 -0.9
Times 413,386 442,850 444,207 30,821 7.5 1,357 0.3
Mid Market
Daily Express 409,913 391,905 390,241 -19,672 -4.8 -1,664 -0.4
Daily Mail 1,576,785 1,479,552 1,470,448 -106,338 -6.7 -9,105 -0.6
Popular
Daily Mirror 801,773 719,441 708,368 -93,406 -11.6 -11,073 -1.5
Daily Record 176,198 157,733 155,606 -20,592 -11.7 -2,128 -1.3
Daily Star 473,784 445,709 441,673 -32,112 -6.8 -4,036 -0.9
Sun 1,762,254 1,629,896 1,620,896 -141,358 -8.0 -9,001 -0.6
National Newspaper ABC Figures - November 2016 - April 2017
Sunday Titles Nov 15 - Apr 16 Oct 16 - Mar 17 Nov 16 - Apr 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,186,142 5,780,946 5,723,816 -462,326 -7.5 -57,130 -1.0
Quality
Observer 186,598 184,824 183,722 -2,876 -1.5 -1,102 -0.6
Sunday Times 774,914 790,190 790,399 15,486 2.0 209 0.0
Sunday Telegraph 359,498 359,924 358,412 -1,086 -0.3 -1,512 -0.4
Mid Market
Sunday Express 363,063 338,921 336,674 -26,388 -7.3 -2,247 -0.7
Mail On Sunday 1,382,866 1,273,123 1,260,612 -122,255 -8.8 -12,511 -1.0
Sunday Post 163,163 143,732 142,212 -20,951 -12.8 -1,520 -1.1
Popular
Daily Star Sunday. 299,196 259,904 256,388 -42,808 -14.3 -3,516 -1.4
Sunday People 280,828 243,255 237,833 -42,995 -15.3 -5,422 -2.2
Sun on Sunday 1,447,261 1,388,255 1,375,839 -71,421 -4.9 -12,416 -0.9
Sunday Mail 192,780 169,075 166,639 -26,142 -13.6 -2,436 -1.4
Sunday Mirror 735,975 629,742 615,086 -120,889 -16.4 -14,656 -2.3

Latest

Why you need a chief data officer Where are we on the path to programmatic perfection? Rebecca Mahony named Media iQ CMO The Pool to launch £3 'VIP' subscription newsletter Grey London and Volvo win Channel 4's £1m diversity ad award

Related articles

Quality titles perform best in run-up to general election Newspaper ABCs, March 2017 ABCs: Times boosts yearly circulation by 43,000
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

CHART OF THE DAY

24 Jul 2017 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement