Rajar Q1 2017: Digital analysis

18 May 2017  |  David Pidgeon 
Rajar Q1 2017: Digital analysis

Almost 6 in 10 adults (aged 15+) currently listen to radio via a digital platform, according to the latest Rajar results for the first quarter of 2017.

In total, 32 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.

In an average week, digital listening accounts for 483 million hours; DAB has a 71% share of digital listening hours, digital TV 12% and online 17%.

In terms of online social interaction, a consistent 43% of 15-24 year old social media users claim to receive updates about their favourite radio station or presenter, with the figure slightly lower for the general adult population at 30% (a -1% drop since Q4 2016).

25% of UK adults say they listen to radio via a mobile phone or a tablet device, while 9 million adults keep things to themselves and only listen with earphones.

The most popular digital-only station is BBC 6 Music which hit a new record for weekly reach and hours with 2.35 million listeners and 23.4 million hours.

Kisstory re-established itself as the most popular commercial digital-only stations with 1.55 million listeners, while LBC, which is distributed nationally on the Digital One multiplex, increased digital hours by 52% and digital listening share to 56.3% (from 47% in Q1 2016).

Q1 2017 also saw the highest-ever recorded proportion of in-car radio listening, accounting for 23.5% of all radio listening, growth supported by the increase of in-car digital radio with 87% of new cars now fitted with DAB as standard (Q1 2017 CAP/SMMT).

In this quarter, in-car digital listening hours grew by 33% year-on-year to 64.3 million hours from 48.2 million hours in Q1 2016.

RAJAR Q1 2017: Digital Listening
AM/FM All Digital - DAB - DTV - Online/Apps
Platform Shares (%)
Q1 2016 55.9 44.1 30.9 5.4 7.8
Q2 2016 54.7 45.3 32.2 5.1 8.0
Q3 2016 54.5 45.5 32.3 5.2 8.0
Q4 2016 54.8 45.2 32.9 4.9 7.4
Q1 2017 52.8 47.2 33.8 5.5 8.0
Digital Listening Weekly Reach (%)
Q1 2016 n/a 56.9 42.3 14.9 18.1
Q2 2016 n/a 58.9 44.8 14.9 19.3
Q3 2016 n/a 59.0 44.8 14.7 18.7
Q4 2016 n/a 57.9 44.4 14.3 18.3
Q1 2017 n/a 58.6 44.6 14.7 18.1
Digital Listening Total Hours (m)
Q1 2016 n/a 444.0 310.0 55.0 79.0
Q2 2016 n/a 473.0 336.0 54.0 83.0
Q3 2016 n/a 472.0 336.0 53.0 83.0
Q4 2016 n/a 474.0 345.0 51.0 78.0
Q1 2017 n/a 483.0 346.0 56.0 82.0
Source: RAJAR
Note: **As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates any “unspecified”
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