Rajar Q1 2017: National stations and networks

18 May 2017  |  Newsline Staff 
Rajar Q1 2017: National stations and networks

As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.

Reach

The majority of national stations saw weekly reach decline during the first quarter of 2017 - some much more than others - but the radio industry still continues to post healthy listening figures.

Total Global Radio (UK) maintains its lead in the rankings with almost 22.7 million loyal listeners each week - down just 0.3% quarter-on-quarter (QoQ) and up 2.1% year-on-year (YoY).

Global's Heart Extra performed particularly well, up 20.6% YoY.

Bauer Radio's Total portfolio remains the second-best listened to with 17 million tuning in each week. While weekly reach was down -3.7% QoQ, it was also up 2% over the year.

With a few exceptions, all BBC stations recorded a decline in weekly reach over the quarter and the year.

Radio 5 Live Sports Extra came off worst - down -28.9% QoQ and -37.4% YoY - while Radio 1 was down -4.8% QoQ and -8.1% YoY.

Digital-only station BBC 6 Music was the only BBC station to record both quarterly and yearly boosts in listeners - up 0.9% and 5.1%, respectively.

Radio 4 (including 4 Extra), also managed to grow its weekly listener base by 5.4% over the year.

LBC Network performed well in the first quarter of the year and managed to grow it's weekly reach by 5.5%. Over the year, that rises to 15.5% - a total of 1.8 million listeners.

Bauer's Kisstory also bucked the trend with a 10.6% QoQ increase and 7.6% growth over the year - one of the few stations to record both quarterly and yearly gains.

The same can't be said for Bauer's Kerrang (-19.5% QoQ, -24.4% YoY) and Heat (-17.5% QoQ, -32.3% YoY), however, which both posted hefty declines in weekly reach.

It is worth noting that the market looks a little different to previous quarters following the arrival of newly reporting stations and different network compositions.

Share

There was little change to the share of listening for most national stations or networks for the start of the year.

Total Global Radio - the long-standing market leader - saw no change over Q1 and claims almost 20% of the market. The network was up 0.5 percentage points year-on-year.

Meanwhile, BBC Radio 2, the second-place holder, was up 0.8 percentage points to 18.1%, while Bauer Radio (Total) was down just -0.4pp to claim a 14.6% share of the market.

Radio 4 (including 4 Extra) claims a 13.7% share of listening, and was down just -0.1pp.

The next largest shares belong to Heart Brand (UK) with a 6.6% share (Heart Network UK has 6.3%) , and BBC Radio 1 with 5.6%.

Average hours

BBC Radio 2 managed to knock its sister station BBC Radio 4 (including 4 Extra) from the top spot in Q1, boosting its average listening hours by 1.7% to 12.3 hours.

Meanwhile, a slight drop of -1.6% saw Radio 4 decline by 0.2 hours to total an average of 12.2 hours per listener.

It was another good quarter for LBC Network, which recorded a 3.8% boost to almost 11 hours - and over the last year the network has grown its average listening time, per listener, by 10%.

Although its reach is low (see above), United Christian Broadcasting's prayers were certainly answered in the first quarter as the station recorded a 100% increase in its average listening hours to almost 11 hours.

Meanwhile, digital only-station - and firm Newsline favourite - BBC 6 Music held entirely steady in Q1 and maintains its 10 hours.

Other stations that performed well include Absolute Radio (up 11.1% to 8 hours); Sunrise Radio (up 57.4% to 7.4 hours); Absolute Radio Classic Rock (up 19.1% to 5.6 hours); and talkRADIO (up 29.2% to 3.1 hours).

The hardest hit stations for this period include a total misfire for The Arrow (down -27.4% to 4.5 hours), and a rough ride for Smooth Extra (down -20.3% to 5.9 hours).

National Stations Weekly Reach (000s)
Group Ending Mar16 Ending June 16 Ending Sep 16 Ending Dec 16 Ending Mar 17 QoQ % Change Dec16 vs Mar17 YoY % Change Mar16 vs Mar17
Total Global Radio (UK) Global Radio 22199 22676 23014 22740 22664 -0.3 2.1
Bauer Radio - Total Bauer Radio 16618 17778 17873 17597 16947 -3.7 2.0
BBC Radio 2 BBC 15514 15298 15144 15051 15020 -0.2 -3.2
BBC Radio 4 (including 4 Extra) BBC 10934 11887 11632 11694 11524 -1.5 5.4
BBC Radio 4 BBC 10568 11507 11227 11332 11113 -1.9 5.2
BBC Radio 1 BBC 9907 9455 9873 9562 9103 -4.8 -8.1
Heart Brand (UK) Global Radio n/a n/a 9602 9282 8960 -3.5 n/a
Heart Network (UK) Global Radio 9014 8954 9101 8949 8715 -2.6 -3.3
Capital Brand (UK) Global Radio 8162 8527 8740 8473 8306 -2.0 1.8
Capital Network (UK) Global Radio 7552 7850 8055 7791 7761 -0.4 2.8
Bauer City Network Bauer Radio n/a 7040 6999 6947 6807 -2.0 n/a
BBC Radio 5 live (inc. sports extra) BBC 6119 6181 5975 5958 5555 -6.8 -9.2
Classic FM Global Radio 5121 5511 5281 5365 5363 0 4.7
Smooth Brand (UK) Global Radio 5414 5592 5479 5430 5359 -1.3 -1.0
BBC Radio 5 live BBC 5774 5858 5502 5713 5341 -6.5 -7.5
Kiss Network Bauer Radio 5394 5525 5425 5237 5068 -3.2 -6.0
Smooth Radio Network (UK) Global Radio 4800 4955 4749 4751 4891 2.9 1.9
Wireless Group (inc. National Stations) Wireless Group 4178 4819 4595 4549 4445 -2.3 6.4
Absolute Radio Network Bauer Radio 4358 4287 4471 4530 4242 -6.4 -2.7
Kiss Bauer Radio 4478 4804 4326 4373 3990 -8.8 -10.9
Magic Network Bauer Radio n/a 3699 3684 3648 3559 -2.4 n/a
Magic Bauer Radio 3434 3301 3391 3200 2932 -8.4 -14.6
talkSPORT TalkSPORT 3088 3289 2857 3007 2729 -9.2 -11.6
BBC 6 Music BBC 2236 2266 2342 2329 2351 0.9 5.1
Absolute Radio Bauer Radio 2174 2185 2643 2141 2170 1.4 -0.2
BBC Radio 4 Extra BBC 1851 1950 2043 2184 2019 -7.6 9.1
BBC Radio 3 BBC 2117 2201 1977 2120 1884 -11.1 -11.0
LBC Network (UK) Global Radio 1540 1729 1801 1686 1779 5.5 15.5
Kisstory Bauer Radio 1441 1540 1611 1402 1551 10.6 7.6
Absolute 80s Bauer Radio 1720 1581 1458 1529 1359 -11.1 -21.0
BBC World Service BBC 1466 1454 1537 1526 1334 -12.6 -9.0
Radio X Network (UK) (was XFM Network (UK)) Global Radio 1240 1189 1265 1254 1318 5.1 6.3
Gold Network (UK) Global Radio 1053 1076 1154 1120 1143 2.1 8.5
Capital XTRA (UK) Global Radio 1202 1322 1324 1299 1130 -13.0 -6.0
Planet Rock Bauer Radio 1265 986 1060 958 1026 7.1 -18.9
1Xtra from the BBC BBC 1038 1079 1026 909 939 3.3 -9.5
BBC Radio 5 live sports extra BBC 1326 1310 1601 1167 830 -28.9 -37.4
Absolute Radio Classic Rock Bauer Radio 566 563 646 703 673 -4.3 18.9
Smooth Extra Global Radio 910 987 1070 810 662 -18.3 -27.3
Absolute Radio 90s Bauer Radio 681 679 703 727 637 -12.4 -6.5
BBC Asian Network UK BBC 562 676 662 632 623 -1.4 10.9
Kerrang! Bauer Radio 787 734 769 739 595 -19.5 -24.4
Heat Bauer Radio 878 872 841 720 594 -17.5 -32.3
The Hits Bauer Radio 693 741 738 605 592 -2.1 -14.6
Heart Extra Global Radio n/a n/a 664 437 527 20.6 n/a
Kiss Fresh Bauer Radio 548 593 611 492 487 -1.0 -11.1
Mellow Magic Bauer Radio n/a 380 424 446 470 5.4 n/a
Jazz FM Jazz FM 506 597 556 541 469 -13.3 -7.3
Virgin Radio TalkSPORT n/a 409 345 324 373 15.1 n/a
Sunrise Radio National Sunrise Radio n/a 388 326 461 362 -21.5 n/a
Absolute Radio 70s Bauer Radio 285 263 280 270 291 7.8 2.1
talkSPORT2 TalkSPORT n/a 285 250 294 271 -7.8 n/a
Magic Soul Bauer Radio n/a n/a n/a n/a 242 n/a n/a
talkRADIO TalkSPORT n/a 224 304 252 238 -5.6 n/a
Magic Chilled Bauer Radio n/a 233 240 235 202 -14.0 n/a
UCB 1 UCB 1 121 202 191 225 178 -20.9 47.1
Chill Global Radio n/a 135 237 152 147 -3.3 n/a
Union JACK OXIS Media n/a n/a n/a n/a 71 n/a n/a
The Arrow Global Radio n/a 56 76 95 47 -50.5 n/a
Source: RAJAR
National Stations Share Of Listening (%)
Group Ending Mar16 Ending June 16 Ending Sep 16 Ending Dec 16 Ending Mar 17 QoQ % Point Change Dec16 vs Mar17 YoY % Point Change Mar16 vs Mar17
Total Global Radio (UK) Global Radio 19.1 19.3 20.0 19.6 19.6 0 0.5
BBC Radio 2 BBC 18.6 17.2 16.7 17.3 18.1 0.8 -0.5
Bauer Radio - Total Bauer Radio 14.1 14.8 15.1 15.0 14.6 -0.4 0.5
BBC Radio 4 (including 4 Extra) BBC 13.1 13.2 12.9 13.8 13.7 -0.1 0.6
BBC Radio 4 BBC 12.0 11.9 11.8 12.7 12.5 -0.2 0.5
Heart Brand (UK) Global Radio n/a n/a 6.4 6.4 6.6 0.2 n/a
Heart Network (UK) Global Radio 6.3 6.0 6.2 6.2 6.3 0.1 0
BBC Radio 1 BBC 5.6 5.7 6.0 5.8 5.6 -0.2 0
Bauer City Network Bauer Radio n/a 5.7 5.8 5.8 5.5 -0.3 n/a
Capital Brand (UK) Global Radio 4.4 4.7 4.8 4.6 4.6 0 0.2
Capital Network (UK) Global Radio 3.9 4.1 4.2 4.1 4.1 0 0.2
Smooth Brand (UK) Global Radio 4.1 4.1 4.0 3.9 3.8 -0.1 -0.3
BBC Radio 5 live (inc. sports extra) BBC 4.2 4.3 4.1 3.9 3.7 -0.2 -0.5
BBC Radio 5 live BBC 3.9 3.9 3.5 3.6 3.6 0 -0.3
Classic FM Global Radio 3.2 3.5 3.5 3.4 3.4 0 0.2
Smooth Radio Network (UK) Global Radio 3.6 3.7 3.4 3.3 3.3 0 -0.3
Absolute Radio Network Bauer Radio 3.1 3.0 3.0 3.2 3.2 0 0.1
Wireless Group (inc. National Stations) Wireless Group 2.9 3.3 3.2 3.1 3.0 -0.1 0.1
Kiss Network Bauer Radio 2.9 2.9 3.0 3.0 2.7 -0.3 -0.2
BBC 6 Music BBC 2.1 2.1 2.1 2.2 2.3 0.1 0.2
Magic Network Bauer Radio n/a 2.0 1.8 1.9 2.0 0.1 n/a
LBC Network (UK) Global Radio 1.5 1.7 1.8 1.7 1.9 0.2 0.4
talkSPORT TalkSPORT 1.8 2.0 2.0 1.7 1.8 0.1 0
Kiss Bauer Radio 2.1 2.2 2.0 2.2 1.8 -0.4 -0.3
Absolute Radio Bauer Radio 1.6 1.4 1.7 1.5 1.7 0.2 0.1
Magic Bauer Radio 1.8 1.8 1.5 1.7 1.6 -0.1 -0.2
BBC Radio 4 Extra BBC 1.1 1.2 1.1 1.2 1.2 0 0.1
BBC Radio 3 BBC 1.3 1.2 1.2 1.4 1.1 -0.3 -0.2
Radio X Network (UK) (was XFM Network (UK)) Global Radio 0.9 0.8 0.9 0.9 0.9 0 0
Gold Network (UK) Global Radio 0.7 0.8 0.9 0.8 0.8 0 0.1
Absolute 80s Bauer Radio 0.9 0.8 0.8 0.9 0.8 -0.1 -0.1
Planet Rock Bauer Radio 1.0 0.8 0.8 0.8 0.8 0 -0.2
BBC World Service BBC 0.8 0.7 0.7 0.7 0.7 0 -0.1
Kisstory Bauer Radio 0.6 0.5 0.9 0.6 0.6 0 0
Smooth Extra Global Radio 0.4 0.5 0.6 0.6 0.4 -0.2 0
Absolute Radio Classic Rock Bauer Radio 0.3 0.2 0.3 0.3 0.4 0.1 0.1
Capital XTRA (UK) Global Radio 0.5 0.6 0.6 0.5 0.4 -0.1 -0.1
1Xtra from the BBC BBC 0.5 0.5 0.4 0.4 0.4 0 -0.1
BBC Asian Network UK BBC 0.3 0.4 0.4 0.4 0.4 0 0.1
Sunrise Radio National Sunrise Radio n/a 0.2 0.1 0.2 0.3 0.1 n/a
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
Jazz FM Jazz FM 0.2 0.2 0.2 0.2 0.2 0 0
UCB 1 UCB 1 0.1 0.1 0.1 0.1 0.2 0.1 0.1
Heart Extra Global Radio n/a n/a 0.3 0.2 0.2 0 n/a
Mellow Magic Bauer Radio n/a 0.2 0.2 0.2 0.2 0 n/a
The Hits Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Heat Bauer Radio 0.3 0.3 0.3 0.2 0.2 0 -0.1
Kerrang! Bauer Radio 0.3 0.3 0.3 0.3 0.2 -0.1 -0.1
BBC Radio 5 live sports extra BBC 0.4 0.3 0.6 0.3 0.2 -0.1 -0.2
Kiss Fresh Bauer Radio 0.2 0.1 0.2 0.2 0.1 -0.1 -0.1
Magic Chilled Bauer Radio n/a 0.1 0.1 0.1 0.1 0 n/a
talkSPORT2 TalkSPORT n/a 0.1 0.1 0.1 0.1 0 n/a
talkRADIO TalkSPORT n/a 0.1 0.1 0.1 0.1 0 n/a
Virgin Radio TalkSPORT n/a 0.1 0.1 0.1 0.1 0 n/a
Magic Soul Bauer Radio n/a n/a n/a n/a 0.1 n/a n/a
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Union JACK OXIS Media n/a n/a n/a n/a 0 n/a n/a
The Arrow Global Radio n/a 0 0.1 0.1 0 -0.1 n/a
Chill Global Radio n/a 0.1 0.1 0 0 0 n/a
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Mar16 Ending June 16 Ending Sep 16 Ending Dec 16 Ending Mar 17 QoQ % Change Dec16 vs Mar 17 YoY % Change Mar16 vs Mar17
BBC Radio 2 BBC 12.1 11.7 11.4 12.1 12.3 1.7 1.7
BBC Radio 4 (including 4 Extra) BBC 12.1 11.6 11.5 12.4 12.2 -1.6 0.8
BBC Radio 4 BBC 11.5 10.8 10.9 11.7 11.5 -1.7 0
LBC Network (UK) Global Radio 9.9 10.1 10.2 10.5 10.9 3.8 10.1
UCB 1 UCB 1 8.8 5.0 6.7 5.4 10.8 100.0 22.7
BBC 6 Music BBC 9.4 9.7 9.3 10.0 10.0 0 6.4
Total Global Radio (UK) Global Radio 8.7 8.8 9.0 9.0 8.9 -1.1 2.3
Bauer Radio - Total Bauer Radio 8.6 8.6 8.8 8.9 8.9 0 3.5
Bauer City Network Bauer Radio n/a 8.3 8.6 8.7 8.4 -3.4 n/a
Absolute Radio Bauer Radio 7.2 6.8 6.8 7.2 8.0 11.1 11.1
Absolute Radio Network Bauer Radio 7.2 7.2 7.0 7.3 7.8 6.8 8.3
Planet Rock Bauer Radio 8.0 8.1 7.5 8.2 7.6 -7.3 -5.0
Heart Brand (UK) Global Radio n/a n/a 6.9 7.2 7.6 5.6 n/a
Gold Network (UK) Global Radio 6.8 8.1 8.3 7.5 7.6 1.3 11.8
Heart Network (UK) Global Radio 7.0 6.9 7.1 7.2 7.5 4.2 7.1
Sunrise Radio National Sunrise Radio n/a 5.1 4.0 4.7 7.4 57.4 n/a
Smooth Brand (UK) Global Radio 7.6 7.6 7.6 7.5 7.3 -2.7 -3.9
Radio X Network (UK) (was XFM Network (UK)) Global Radio 7.1 6.7 7.2 7.4 7.3 -1.4 2.8
Smooth Radio Network (UK) Global Radio 7.5 7.6 7.5 7.3 7.0 -4.1 -6.7
Wireless Group (inc. National Stations) Wireless Group 7.0 7.1 7.2 7.0 6.9 -1.4 -1.4
BBC Radio 5 live BBC 6.7 7.0 6.5 6.6 6.9 4.5 3.0
BBC Radio 5 live (inc. sports extra) BBC 6.9 7.2 7.1 6.8 6.9 1.5 0
talkSPORT TalkSPORT 6.0 6.5 7.4 6.1 6.7 9.8 11.7
Classic FM Global Radio 6.3 6.6 6.8 6.6 6.5 -1.5 3.2
BBC Radio 1 BBC 5.7 6.2 6.3 6.4 6.3 -1.6 10.5
BBC Radio 3 BBC 6.4 5.9 6.2 6.8 6.1 -10.3 -4.7
BBC Radio 4 Extra BBC 5.8 6.7 5.4 5.5 6.1 10.9 5.2
Absolute 80s Bauer Radio 5.3 5.2 5.5 5.9 6.0 1.7 13.2
Smooth Extra Global Radio 4.7 5.8 5.5 7.4 5.9 -20.3 25.5
BBC Asian Network UK BBC 6.1 5.8 6.4 6.8 5.9 -13.2 -3.3
Magic Network Bauer Radio n/a 5.6 5.2 5.3 5.8 9.4 n/a
Capital Brand (UK) Global Radio 5.4 5.7 5.7 5.7 5.7 0 5.6
Kiss Network Bauer Radio 5.4 5.3 5.8 6.0 5.6 -6.7 3.7
Absolute Radio Classic Rock Bauer Radio 4.6 4.5 4.4 4.7 5.6 19.1 21.7
Magic Bauer Radio 5.4 5.6 4.7 5.5 5.5 0 1.9
Capital Network (UK) Global Radio 5.2 5.4 5.4 5.5 5.5 0 5.8
BBC World Service BBC 5.6 5.4 4.8 5.0 5.5 10.0 -1.8
Magic Soul Bauer Radio n/a n/a n/a n/a 5.4 n/a n/a
Absolute Radio 70s Bauer Radio 4.3 4.6 4.1 4.8 5.0 4.2 16.3
Mellow Magic Bauer Radio n/a 4.1 3.9 4.2 4.7 11.9 n/a
1Xtra from the BBC BBC 4.6 4.5 4.5 4.6 4.7 2.2 2.2
Kiss Bauer Radio 4.8 4.7 4.9 5.2 4.6 -11.5 -4.2
The Arrow Global Radio n/a 5.6 9.3 6.2 4.5 -27.4 n/a
Heart Extra Global Radio n/a n/a 4.5 4.4 4.3 -2.3 n/a
Absolute Radio 90s Bauer Radio 3.9 4.0 3.9 4.1 4.3 4.9 10.3
Kerrang! Bauer Radio 4.3 4.0 4.1 3.7 4.2 13.5 -2.3
Kisstory Bauer Radio 3.9 3.6 5.5 4.6 4.1 -10.9 5.1
Capital XTRA (UK) Global Radio 3.9 4.4 4.7 4.4 3.9 -11.4 0
Union JACK OXIS Media n/a n/a n/a n/a 3.7 n/a n/a
Magic Chilled Bauer Radio n/a 2.6 3.6 3.9 3.7 -5.1 n/a
Jazz FM Jazz FM 3.9 3.6 3.7 3.7 3.6 -2.7 -7.7
Heat Bauer Radio 3.4 3.6 3.8 3.3 3.3 0 -2.9
The Hits Bauer Radio 2.9 3.1 3.2 3.2 3.2 0 10.3
talkRADIO TalkSPORT n/a 3.7 4.5 2.4 3.1 29.2 n/a
Chill Global Radio n/a 5.6 3.9 3.3 3.0 -9.1 n/a
Kiss Fresh Bauer Radio 3.1 2.5 3.1 3.6 3.0 -16.7 -3.2
Virgin Radio TalkSPORT n/a 3.5 3.6 2.3 2.8 21.7 n/a
talkSPORT2 TalkSPORT n/a 3.2 3.5 2.9 2.8 -3.4 n/a
BBC Radio 5 live sports extra BBC 2.7 2.7 3.9 2.7 1.9 -29.6 -29.6
Source: RAJAR

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