Newspaper ABCs May: Quality titles perform best in run-up to general election

15 Jun 2017  |  Newsline Staff 
Newspaper ABCs May: Quality titles perform best in run-up to general election

Daily Market

In the month running up to the general election, the quality market performed best - with both the Daily Telegraph and The Times managing to increase their daily circulation by 2.5% period-on-period (PoP) in May, while i was up 1.2%.

The Times also boosted its circulation by 4.3% year-on-year, an extra 18,800 copies.

The Financial Times and Guardian - which is set to become a tabloid newspaper next year - however, both recorded small declines compared with the previous month (-0.9% and -0.5%, respectively).

Popular market title Daily Mirror performed worst, with circulation sliding -5.9% PoP - a loss of 40,800 copies. It is also the worst performing title year-on-year, with circulation down -17% (132,500).

Meanwhile, the Sun was down -2.5% PoP and Daily Star down -2%.

Overall the daily market was down -1.1% over the period and -5% over the year.

Sunday Market

Similar to its daily counterpart, the Sunday Times performed best and managed to increase its circulation both over the period (3%) and the year (3.2%). It now sells 802,900 copies.

In comparison, The Observer - also in the quality market - was down -2.1% PoP and -6% YoY.

Sunday Mirror posted the biggest period decline, down -3.8% PoP, while Daily Star Sunday recorded the biggest yearly decrease in circulation, down -22.7% YoY.

Overall the market was down -0.4% PoP and -9% YoY.

London Free Press

In the month that George Osborne took up his new role as editor, the London Evening Standard managed to boost its circulation by 2.9% - an extra 25,000 copies. It currently flogs a little over 903,300 - the same as this time last year.

There was little change elsewhere over the month, however Metro (London) was up 17.7% year-on-year (an extra 135,400 copies) while City A.M. was down -6.6% YoY (-6,400).

Overall the free market was up 1.1% PoP and a healthy 7.3% YoY.

National Newspaper ABC Figures - May 2017
Daily Titles May-16 Apr-17 May-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,060,717 7,740,684 7,655,447 -405,270 -5.0 -85,237 -1.1
Quality
Daily Telegraph 490,800 467,601 479,271 -11,529 -2.3 11,670 2.5
Financial Times 198,396 197,037 195,167 -3,229 -1.6 -1,870 -0.9
Guardian 165,702 154,010 153,163 -12,539 -7.6 -847 -0.5
i 285,734 263,826 267,092 -18,642 -6.5 3,266 1.2
Times 438,159 445,737 456,925 18,766 4.3 11,188 2.5
Mid Market
Daily Express 415,023 386,297 381,705 -33,318 -8.0 -4,592 -1.2
Daily Mail 1,544,084 1,454,073 1,443,213 -100,871 -6.5 -10,860 -0.7
Popular
Daily Mirror 778,650 687,000 646,179 -132,471 -17.0 -40,821 -5.9
Daily Record 172,699 149,892 147,583 -25,116 -14.5 -2,309 -1.5
Daily Star 508,838 437,949 429,378 -79,460 -15.6 -8,571 -2.0
Sun 1,716,768 1,617,152 1,575,996 -140,772 -8.2 -41,156 -2.5
Other
Metro (UK footprint - Mon-Fri) 1,345,864 1,480,110 1,479,775 133,911 9.9 -335 -0.0
National Newspaper ABC Figures - May 2017
Sunday Titles May-16 Apr-17 May-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,143,417 5,612,653 5,587,483 -555,934 -9.0 -25,170 -0.4
Quality
Observer 189,091 181,483 177,670 -11,421 -6.0 -3,813 -2.1
Sunday Times 777,834 779,785 802,912 25,078 3.2 23,127 3.0
Sunday Telegraph 370,926 354,815 355,492 -15,434 -4.2 677 0.2
Mid Market
Mail On Sunday 1,351,128 1,238,512 1,239,788 -111,340 -8.2 1,276 0.1
Sunday Express 362,295 335,426 335,129 -27,166 -7.5 -297 -0.1
Sunday Post 155,067 138,533 136,388 -18,679 -12.0 -2,145 -1.5
Popular
Daily Star Sunday. 320,833 252,805 248,111 -72,722 -22.7 -4,694 -1.9
Sunday People 270,170 228,024 223,907 -46,263 -17.1 -4,117 -1.8
Sun on Sunday 1,450,523 1,358,336 1,347,793 -102,730 -7.1 -10,543 -0.8
Sunday Mail 187,636 159,880 157,331 -30,305 -16.2 -2,549 -1.6
Sunday Mirror 707,914 585,054 562,962 -144,952 -20.5 -22,092 -3.8
Free Press in London ABC Figures - May 2017
London Free Press May-16 Apr-17 May-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,763,612 1,873,186 1,892,918 129,306 7.3 19,732 1.1
City A.M 97,272 90,555 90,894 -6,378 -6.6 339 0.4
London Evening Standard 903,011 878,290 903,334 323 0.0 25,044 2.9
Metro (London) 763,329 898,609 898,690 135,361 17.7 81 0.0
National Newspaper ABC Figures - December 2016 - May 2017
Daily Titles Dec 15 - May 16 Nov 16 - Apr 17 Dec 16 - May 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,723,525 6,306,164 6,270,658 -452,867 -6.7 -35,506 -0.6
Quality
Daily Telegraph 482,036 461,705 465,582 -16,455 -3.4 3,877 0.8
Financial Times 200,050 190,846 191,382 -8,668 -4.3 536 0.3
Guardian 165,160 156,427 155,489 -9,671 -5.9 -938 -0.6
i 274,840 265,750 265,442 -9,398 -3.4 -308 -0.1
Times 418,485 444,207 446,511 28,026 6.7 2,304 0.5
Mid Market
Daily Express 412,053 390,241 388,064 -23,989 -5.8 -2,177 -0.6
Daily Mail 1,569,281 1,470,448 1,464,110 -105,171 -6.7 -6,338 -0.4
Popular
Daily Mirror 793,128 708,368 694,140 -98,989 -12.5 -14,228 -2.0
Daily Record 174,630 155,606 153,338 -21,293 -12.2 -2,268 -1.5
Daily Star 484,329 441,673 437,811 -46,518 -9.6 -3,861 -0.9
Sun 1,749,533 1,620,896 1,608,790 -140,743 -8.0 -12,106 -0.7
National Newspaper ABC Figures - December 2016 - May 2017
Sunday Titles Dec 15 - May 16 Nov 16 - Apr 17 Dec 16 - May 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,159,559 5,723,816 5,675,786 -483,773 -7.9 -48,030 -0.8
Quality
Observer 186,426 183,722 181,526 -4,900 -2.6 -2,196 -1.2
Sunday Times 774,758 790,399 791,317 16,559 2.1 917 0.1
Sunday Telegraph 360,723 358,412 356,939 -3,784 -1.0 -1,474 -0.4
Mid Market
Sunday Express 363,842 336,674 334,938 -28,903 -7.9 -1,736 -0.5
Mail On Sunday 1,374,557 1,260,612 1,251,222 -123,335 -9.0 -9,390 -0.7
Sunday Post 160,682 142,212 140,800 -19,882 -12.4 -1,413 -1.0
Popular
Daily Star Sunday. 304,453 256,388 253,597 -50,855 -16.7 -2,791 -1.1
Sunday People 277,245 237,833 233,595 -43,650 -15.7 -4,238 -1.8
Sun on Sunday 1,440,640 1,375,839 1,365,569 -75,071 -5.2 -10,271 -0.7
Sunday Mail 190,272 166,639 163,895 -26,377 -13.9 -2,743 -1.6
Sunday Mirror 725,963 615,086 602,389 -123,574 -17.0 -12,697 -2.1

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