Rajar Q2 2017: Digital

03 Aug 2017  |  Newsline Staff 
Rajar Q2 2017: Digital

More than 6 in 10 adults (aged 15+) currently listen to radio via a digital platform, according to the latest Rajar results for the second quarter of 2017.

In total, 33 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.

In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.

The most popular digital-only station is BBC 6 Music which recorded a weekly reach of 2.23 million listeners, followed by BBC Radio 4 Extra with a weekly reach of 2.09 million listeners.

Kisstory is the most popular commercial digital-only station with a record reach of 1.73 million listeners, with Absolute 80s taking the second spot with a weekly reach of 1.51 million listeners.

In terms of online social interaction, a consistent 44% of 15-24 year old social media users claim to receive updates about their favourite radio station or presenter, with the figure slightly lower for the general adult population at 31%.

27% of UK adults say they listen to radio via a mobile phone or a tablet device, while 9 million adults keep things to themselves and only listen with earphones.

RAJAR Q2 2017: Digital Listening
AM/FM All Digital - DAB - DTV - Online/Apps
Platform Shares (%)
Q2 2016 54.7 45.3 32.2 5.1 8.0
Q3 2016 54.5 45.5 32.3 5.2 8.0
Q4 2016 54.8 45.2 32.9 4.9 7.4
Q1 2017 52.8 47.2 33.8 5.5 8.0
Q2 2017 51.3 48.7 34.5 5.4 8.8
Digital Listening Weekly Reach (%)
Q2 2016 n/a 58.9 44.8 14.9 19.3
Q3 2016 n/a 59.0 44.8 14.7 18.7
Q4 2016 n/a 57.9 44.4 14.3 18.3
Q1 2017 n/a 58.6 44.6 14.7 18.1
Q2 2017 n/a 61.2 47.5 14.7 19.6
Digital Listening Total Hours (m)
Q2 2016 n/a 473.0 336.0 54.0 83.0
Q3 2016 n/a 472.0 336.0 53.0 83.0
Q4 2016 n/a 474.0 345.0 51.0 78.0
Q1 2017 n/a 483.0 346.0 56.0 82.0
Q2 2017 n/a 503.0 357.0 56.0 91.0
RAJAR
Note: **As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates any “unspecified”
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