Rajar Q2 2017: National stations and networks

03 Aug 2017  |  Newsline Staff 
Rajar Q2 2017: National stations and networks

As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.

Reach

There were some decent increases in weekly reach for a number of national stations in the second quarter of 2017.

With a 3% quarter-on-quarter boost, Total Global Radio UK kept the top spot with more than 23.3 million listeners tuning in each week - with top performers including LBC Network (UK) (up 14.6% QoQ), Smooth Extra (up 17.4% QoQ) and The Arrow (up 66%).

Heart Extra, however, was down -19% compared with Q1.

Meanwhile, Bauer Radio Total - which follows Global’s top spot with a weekly reach of 17.2 million - was up 1.8% QoQ, although down -3% YoY.

Bauer’s best performing stations this quarter include Kiss (up 15.5%), Kisstory (up 11.8%) and Absolute 80s (up 11.3%).

Not such good news for Bauer’s Kerrang, however, which was down -11.6% QoQ and -28.3% YoY - the biggest yearly decline across all stations.

Except for a handful of small quarterly declines (BBC Radio 2 -0.9%, BBC 6 Music -4.9%), BBC stations performed well - with Radio 4 up 3.5%, Radio 1 up 5.3%, BBC Radio 3 up 9.4%, BBC World Service up 19.4% and BBC Radio 5 live sports extra up by more than 50%.

Share

There was little change to the share of listening for most national stations or networks for Q2.

Total Global Radio - the long-standing market leader - claims 20.6% of the market after a boost of 1 percentage point compared with Q1. The network was up 1.3pp year-on-year.

Meanwhile, BBC Radio 2, the second-place holder, was down -1.3 percentage points to 16.8%, while Bauer Radio (Total) was down just -0.4pp to claim a 14.2% share of the market.

Radio 4 (including 4 Extra) claims a 13.5% share of listening, and was down just -0.4pp.

The next largest shares belong to Heart Brand (UK) with a 6.2% share (Heart Network UK has 6.3%), and BBC Radio 1 with 6.2% - a rise of 0.6pp.

Average hours

BBC Radio 4 and its sister station BBC Radio 2 are currently sharing the top spot for average listening hours.

Both stations kept people engaged for an average of 11.7 hours in the second quarter. However, despite reigning over other stations, both recorded declines in Q2 - but most likely due to the sunnier weather driving people outdoors.

Meanwhile, LBC Network, which recorded a -2.8% decline to 10.6 hours in the second quarter, was up a healthy 5% year-on-year.

It was also a good quarter for Total Global Radio (UK), which boosted its average listening time by 2.2% to 9.1 hours in Q2, and was up 3.4% year-on-year.

Meanwhile, digital only-station - and still Newsline’s absolute favourite - BBC 6 Music had a bad quarter, despite its extensive Glastonbury coverage.

The station was down -13% to 8.7 hours, and down -10.3% YoY. Perhaps no-one could handle Craig ‘I only play funk’ Charles filling in for Shaun Keaveny for those painful two weeks.

Other stations that performed well in Q2 include Planet Rock, up 13.2%; Classic FM, up 7.7%; and The Arrow - which finally hit the bulls eye and was up 31%.

The hardest hit stations for this period include Sunrise Radio National, down -23%; UCB 1, which was down almost 53%; and Absolute 80s, down 18.3%.

National Stations Weekly Reach (000s)
Group Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 QonQ % change YonY % change
Total Global Radio (UK) Global Radio 22676 23014 22740 22664 23334 3.0% 2.9%
Bauer Radio - Total Bauer Radio 17778 17873 17597 16947 17249 1.8% -3.0%
BBC Radio 2 BBC 15298 15144 15051 15020 14884 -0.9% -2.7%
BBC Radio 4 (including 4 Extra) BBC 11887 11632 11694 11524 11923 3.5% 0.3%
BBC Radio 4 BBC 11507 11227 11332 11113 11551 3.9% 0.4%
BBC Radio 1 BBC 9455 9873 9562 9103 9586 5.3% 1.4%
Heart Brand (UK) Global Radio N/A 9602 9282 8960 9557 6.7% N/A
Heart Network (UK) Global Radio 8954 9101 8949 8715 8712 0.0% -2.7%
Capital Brand (UK) Global Radio 8527 8740 8473 8306 8620 3.8% 1.1%
Capital Network (UK) Global Radio 7850 8055 7791 7761 8055 3.8% 2.6%
Bauer City Network Bauer Radio 7040 6999 6947 6807 6696 -1.6% -4.9%
Classic FM Global Radio 5511 5281 5365 5363 5781 7.8% 4.9%
BBC Radio 5 live (inc. sports extra) BBC 6181 5975 5958 5555 5631 1.4% -8.9%
Smooth Brand (UK) Global Radio 5592 5479 5430 5359 5556 3.7% -0.6%
Kiss Network Bauer Radio 5525 5425 5237 5068 5393 6.4% -2.4%
BBC Radio 5 live BBC 5858 5502 5713 5341 5317 -0.4% -9.2%
Smooth Radio Network (UK) Global Radio 4955 4749 4751 4891 5091 4.1% 2.7%
Kiss Bauer Radio 4804 4326 4373 3990 4609 15.5% -4.1%
Wireless Group (inc. National Stations) Wireless Group 4819 4595 4549 4445 4309 -3.1% -10.6%
Absolute Radio Network Bauer Radio 4287 4471 4530 4242 4297 1.3% 0.2%
Magic Network Bauer Radio 3699 3684 3648 3559 3630 2.0% -1.9%
Magic Bauer Radio 3301 3391 3200 2932 2947 0.5% -10.7%
talkSPORT TalkSPORT 3289 2857 3007 2729 2622 -3.9% -20.3%
BBC 6 Music BBC 2266 2342 2329 2351 2235 -4.9% -1.4%
Absolute Radio Bauer Radio 2185 2643 2141 2170 2104 -3.0% -3.7%
BBC Radio 4 Extra BBC 1950 2043 2184 2019 2093 3.7% 7.3%
BBC Radio 3 BBC 2201 1977 2120 1884 2062 9.4% -6.3%
LBC Network (UK) Global Radio 1729 1801 1686 1779 2038 14.6% 17.9%
Kisstory Bauer Radio 1540 1611 1402 1551 1734 11.8% 12.6%
BBC World Service BBC 1454 1537 1526 1334 1593 19.4% 9.6%
Absolute 80s Bauer Radio 1581 1458 1529 1359 1512 11.3% -4.4%
Radio X Network (UK) (was XFM Network (UK)) Global Radio 1189 1265 1254 1318 1391 5.5% 17.0%
BBC Radio 5 live sports extra BBC 1310 1601 1167 830 1246 50.1% -4.9%
Capital XTRA (UK) Global Radio 1322 1324 1299 1130 1194 5.7% -9.7%
Gold Network (UK) Global Radio 1076 1154 1120 1143 1168 2.2% 8.6%
Planet Rock Bauer Radio 986 1060 958 1026 1075 4.8% 9.0%
1Xtra from the BBC BBC 1079 1026 909 939 1031 9.8% -4.4%
Heart 80s Global Radio N/A N/A N/A N/A 852 N/A N/A
Smooth Extra Global Radio 987 1070 810 662 777 17.4% -21.3%
Absolute Radio 90s Bauer Radio 679 703 727 637 651 2.2% -4.1%
BBC Asian Network UK BBC 676 662 632 623 646 3.7% -4.4%
Absolute Radio Classic Rock Bauer Radio 563 646 703 673 644 -4.3% 14.4%
Heat Bauer Radio 872 841 720 594 591 -0.5% -32.2%
The Hits Bauer Radio 741 738 605 592 586 -1.0% -20.9%
Jazz FM Jazz FM 597 556 541 469 556 18.6% -6.9%
Kerrang! Bauer Radio 734 769 739 595 526 -11.6% -28.3%
Kiss Fresh Bauer Radio 593 611 492 487 526 8.0% -11.3%
Mellow Magic Bauer Radio 380 424 446 470 518 10.2% 36.3%
Heart Extra Global Radio N/A 664 437 527 427 -19.0% N/A
Sunrise Radio National Sunrise Radio 388 326 461 362 380 5.0% -2.1%
Virgin Radio TalkSPORT 409 345 324 373 364 -2.4% -11.0%
talkSPORT2 TalkSPORT 285 250 294 271 336 24.0% 17.9%
Absolute Radio 70s Bauer Radio 263 280 270 291 286 -1.7% 8.7%
talkRADIO TalkSPORT 224 304 252 238 275 15.5% 22.8%
Magic Soul Bauer Radio N/A N/A N/A 242 244 0.8% N/A
Magic Chilled Bauer Radio 233 240 235 202 203 0.5% -12.9%
Chill Global Radio 135 237 152 147 193 31.3% 43.0%
UCB 1 UCB 1 202 191 225 178 185 3.9% -8.4%
Union JACK Oxis Media N/A N/A N/A 71 80 12.7% N/A
The Arrow Global Radio 56 76 95 47 78 66.0% 39.3%
Source: RAJAR
National Stations Share Of Listening (%)
group Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 QoQ % Point change YoY % Point Change
Total Global Radio (UK) Global Radio 19.3 20 19.6 19.6 20.6 1.0 1.3
BBC Radio 2 BBC 17.2 16.7 17.3 18.1 16.8 -1.3 -0.4
Bauer Radio - Total Bauer Radio 14.8 15.1 15 14.6 14.2 -0.4 -0.6
BBC Radio 4 (including 4 Extra) BBC 13.2 12.9 13.8 13.7 13.5 -0.2 0.3
BBC Radio 4 BBC 11.9 11.8 12.7 12.5 12.3 -0.2 0.4
BBC Radio 1 BBC 5.7 6 5.8 5.6 6.2 0.6 0.5
Heart Brand (UK) Global Radio N/A 6.4 6.4 6.6 6.2 -0.4 N/A
Heart Network (UK) Global Radio 6 6.2 6.2 6.3 6.1 -0.2 0.1
Bauer City Network Bauer Radio 5.7 5.8 5.8 5.5 5.2 -0.3 -0.5
Capital Brand (UK) Global Radio 4.7 4.8 4.6 4.6 4.7 0.1 0
Capital Network (UK) Global Radio 4.1 4.2 4.1 4.1 4.3 0.2 0.2
Smooth Brand (UK) Global Radio 4.1 4 3.9 3.8 4.1 0.3 0
Classic FM Global Radio 3.5 3.5 3.4 3.4 3.9 0.5 0.4
BBC Radio 5 live (inc. sports extra) BBC 4.3 4.1 3.9 3.7 3.7 0 -0.6
Smooth Radio Network (UK) Global Radio 3.7 3.4 3.3 3.3 3.6 0.3 -0.1
BBC Radio 5 live BBC 3.9 3.5 3.6 3.6 3.4 -0.2 -0.5
Absolute Radio Network Bauer Radio 3 3 3.2 3.2 3.2 0 0.2
Wireless Group (inc. National Stations) Wireless Group 3.3 3.2 3.1 3 2.8 -0.2 -0.5
Kiss Network Bauer Radio 2.9 3 3 2.7 2.7 0 -0.2
LBC Network (UK) Global Radio 1.7 1.8 1.7 1.9 2.1 0.2 0.4
Kiss Bauer Radio 2.2 2 2.2 1.8 2 0.2 -0.2
Magic Network Bauer Radio 2 1.8 1.9 2 1.9 -0.1 -0.1
BBC 6 Music BBC 2.1 2.1 2.2 2.3 1.9 -0.4 -0.2
Absolute Radio Bauer Radio 1.4 1.7 1.5 1.7 1.7 0 0.3
talkSPORT TalkSPORT 2 2 1.7 1.8 1.5 -0.3 -0.5
Magic Bauer Radio 1.8 1.5 1.7 1.6 1.3 -0.3 -0.5
BBC Radio 3 BBC 1.2 1.2 1.4 1.1 1.2 0.1 0
BBC Radio 4 Extra BBC 1.2 1.1 1.2 1.2 1.2 0 0
Radio X Network (UK) (was XFM Network (UK)) Global Radio 0.8 0.9 0.9 0.9 1 0.1 0.2
BBC World Service BBC 0.7 0.7 0.7 0.7 0.9 0.2 0.2
Gold Network (UK) Global Radio 0.8 0.9 0.8 0.8 0.9 0.1 0.1
Planet Rock Bauer Radio 0.8 0.8 0.8 0.8 0.9 0.1 0.1
Kisstory Bauer Radio 0.5 0.9 0.6 0.6 0.7 0.1 0.2
Absolute 80s Bauer Radio 0.8 0.8 0.9 0.8 0.7 -0.1 -0.1
Smooth Extra Global Radio 0.5 0.6 0.6 0.4 0.5 0.1 0
1Xtra from the BBC BBC 0.5 0.4 0.4 0.4 0.5 0.1 0
Heart 80s Global Radio N/A N/A N/A N/A 0.4 N/A N/A
Capital XTRA (UK) Global Radio 0.6 0.6 0.5 0.4 0.4 0 -0.2
Absolute Radio Classic Rock Bauer Radio 0.2 0.3 0.3 0.4 0.3 -0.1 0.1
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
BBC Radio 5 live sports extra BBC 0.3 0.6 0.3 0.2 0.3 0.1 0
BBC Asian Network UK BBC 0.4 0.4 0.4 0.4 0.3 -0.1 -0.1
Sunrise Radio National Sunrise Radio 0.2 0.1 0.2 0.3 0.2 -0.1 0
Heart Extra Global Radio N/A 0.3 0.2 0.2 0.2 0 N/A
Mellow Magic Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Jazz FM Jazz FM 0.2 0.2 0.2 0.2 0.2 0 0
The Hits Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Kerrang! Bauer Radio 0.3 0.3 0.3 0.2 0.2 0 -0.1
Heat Bauer Radio 0.3 0.3 0.2 0.2 0.2 0 -0.1
Kiss Fresh Bauer Radio 0.1 0.2 0.2 0.1 0.1 0 0
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Magic Chilled Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
UCB 1 UCB 1 0.1 0.1 0.1 0.2 0.1 -0.1 0
talkSPORT2 TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
talkRADIO TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
Virgin Radio TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
Magic Soul Bauer Radio N/A N/A N/A 0.1 0.1 0 N/A
Union JACK Oxis Media N/A N/A N/A 0 0 0 N/A
The Arrow Global Radio 0 0.1 0.1 0 0 0 0
Chill Global Radio 0.1 0.1 0 0 0 0 -0.1
Source: RAJAR
National Stations Average Hours Per Listener
Group Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 QoQ % Change YoY % Change
BBC Radio 4 (including 4 Extra) BBC 11.6 11.5 12.4 12.2 11.7 -4.1% 0.9%
BBC Radio 2 BBC 11.7 11.4 12.1 12.3 11.7 -4.9% 0.0%
BBC Radio 4 BBC 10.8 10.9 11.7 11.5 11 -4.3% 1.9%
LBC Network (UK) Global Radio 10.1 10.2 10.5 10.9 10.6 -2.8% 5.0%
Total Global Radio (UK) Global Radio 8.8 9 9 8.9 9.1 2.2% 3.4%
BBC 6 Music BBC 9.7 9.3 10 10 8.7 -13.0% -10.3%
Planet Rock Bauer Radio 8.1 7.5 8.2 7.6 8.6 13.2% 6.2%
Bauer Radio - Total Bauer Radio 8.6 8.8 8.9 8.9 8.5 -4.5% -1.2%
Absolute Radio Bauer Radio 6.8 6.8 7.2 8 8.1 1.3% 19.1%
Bauer City Network Bauer Radio 8.3 8.6 8.7 8.4 8 -4.8% -3.6%
Gold Network (UK) Global Radio 8.1 8.3 7.5 7.6 7.9 3.9% -2.5%
Absolute Radio Network Bauer Radio 7.2 7 7.3 7.8 7.7 -1.3% 6.9%
Smooth Brand (UK) Global Radio 7.6 7.6 7.5 7.3 7.5 2.7% -1.3%
Smooth Radio Network (UK) Global Radio 7.6 7.5 7.3 7 7.3 4.3% -3.9%
Heart Network (UK) Global Radio 6.9 7.1 7.2 7.5 7.3 -2.7% 5.8%
Radio X Network (UK) (was XFM Network (UK)) Global Radio 6.7 7.2 7.4 7.3 7.2 -1.4% 7.5%
Classic FM Global Radio 6.6 6.8 6.6 6.5 7 7.7% 6.1%
BBC Radio 5 live (inc. sports extra) BBC 7.2 7.1 6.8 6.9 6.8 -1.4% -5.6%
Wireless Group (inc. National Stations) Wireless Group 7.1 7.2 7 6.9 6.8 -1.4% -4.2%
Heart Brand (UK) Global Radio N/A 6.9 7.2 7.6 6.7 -11.8% N/A
BBC Radio 1 BBC 6.2 6.3 6.4 6.3 6.7 6.3% 8.1%
BBC Radio 5 live BBC 7 6.5 6.6 6.9 6.6 -4.3% -5.7%
BBC Radio 3 BBC 5.9 6.2 6.8 6.1 6.1 0.0% 3.4%
Smooth Extra Global Radio 5.8 5.5 7.4 5.9 6 1.7% 3.4%
BBC World Service BBC 5.4 4.8 5 5.5 6 9.1% 11.1%
talkSPORT TalkSPORT 6.5 7.4 6.1 6.7 5.9 -11.9% -9.2%
The Arrow Global Radio 5.6 9.3 6.2 4.5 5.9 31.1% 5.4%
Sunrise Radio National Sunrise Radio 5.1 4 4.7 7.4 5.7 -23.0% 11.8%
BBC Radio 4 Extra BBC 6.7 5.4 5.5 6.1 5.7 -6.6% -14.9%
Capital Brand (UK) Global Radio 5.7 5.7 5.7 5.7 5.6 -1.8% -1.8%
Magic Network Bauer Radio 5.6 5.2 5.3 5.8 5.5 -5.2% -1.8%
Capital Network (UK) Global Radio 5.4 5.4 5.5 5.5 5.5 0.0% 1.9%
Absolute Radio Classic Rock Bauer Radio 4.5 4.4 4.7 5.6 5.2 -7.1% 15.6%
Kiss Network Bauer Radio 5.3 5.8 6 5.6 5.1 -8.9% -3.8%
UCB 1 UCB 1 5 6.7 5.4 10.8 5.1 -52.8% 2.0%
Absolute 80s Bauer Radio 5.2 5.5 5.9 6 4.9 -18.3% -5.8%
BBC Asian Network UK BBC 5.8 6.4 6.8 5.9 4.9 -16.9% -15.5%
Magic Chilled Bauer Radio 2.6 3.6 3.9 3.7 4.7 27.0% 80.8%
Mellow Magic Bauer Radio 4.1 3.9 4.2 4.7 4.6 -2.1% 12.2%
Magic Bauer Radio 5.6 4.7 5.5 5.5 4.6 -16.4% -17.9%
Absolute Radio 90s Bauer Radio 4 3.9 4.1 4.3 4.6 7.0% 15.0%
Union JACK Oxis media N/A N/A N/A 3.7 4.5 21.6% N/A
1Xtra from the BBC BBC 4.5 4.5 4.6 4.7 4.5 -4.3% 0.0%
Heart 80s Global Radio N/A N/A N/A N/A 4.5 N/A N/A
Kiss Bauer Radio 4.7 4.9 5.2 4.6 4.4 -4.3% -6.4%
Kisstory Bauer Radio 3.6 5.5 4.6 4.1 4.3 4.9% 19.4%
talkRADIO TalkSPORT 3.7 4.5 2.4 3.1 4.1 32.3% 10.8%
Magic Soul Bauer Radio N/A N/A N/A 5.4 4.1 -24.1% N/A
Heat Bauer Radio 3.6 3.8 3.3 3.3 4.1 24.2% 13.9%
Kerrang! Bauer Radio 4 4.1 3.7 4.2 4 -4.8% 0.0%
Absolute Radio 70s Bauer Radio 4.6 4.1 4.8 5 4 -20.0% -13.0%
Heart Extra Global Radio N/A 4.5 4.4 4.3 3.8 -11.6% N/A
Capital XTRA (UK) Global Radio 4.4 4.7 4.4 3.9 3.5 -10.3% -20.5%
The Hits Bauer Radio 3.1 3.2 3.2 3.2 3.2 0.0% 3.2%
Virgin Radio TalkSPORT 3.5 3.6 2.3 2.8 3.1 10.7% -11.4%
talkSPORT2 TalkSPORT 3.2 3.5 2.9 2.8 3 7.1% -6.3%
Jazz FM Jazz FM 3.6 3.7 3.7 3.6 3 -16.7% -16.7%
Kiss Fresh Bauer Radio 2.5 3.1 3.6 3 2.8 -6.7% 12.0%
BBC Radio 5 live sports extra BBC 2.7 3.9 2.7 1.9 2.7 42.1% 0.0%
Chill Global Radio 5.6 3.9 3.3 3 2.6 -13.3% -53.6%
Source: RAJAR

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