Consumer ABCs: Home Interest

10 Aug 2017  |  David Pidgeon 
Consumer ABCs: Home Interest

Although the majority of titles in the Home Interest market recorded declines year-on-year, the picture over the first half of the year was fairly stable.

Hearst's Country Living is currently in the top spot with a print and digital circulation of 187,400 - a drop of only -0.8% period-on-period. The title was up a healthy 3.6% year-on-year.

In second place is Ideal Home from publisher Time Inc with a combined print and digital circulation of just over 162,110. The magazine brand was up 2.3% between January and June 2017, but took a -9.5% tumble year-on-year.

One of the steepest declines in H1 2017 belonged to Hearst's House Beautiful, down -6.6% to 109,970, while Time Inc's Country Homes and Interiors dropped more than 5% to 70,478.

The best performing title, in terms of PoP growth, was Your Home from Hubert Burda Media UK. The magazine was up almost 6.4% to a total circulation of 109,700.

Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jan - Jun 17 % PoP % YoY Jan - Jun 17 % PoP % YoY Jan - Jun 17 % PoP % YoY
Country Living Hearst Magazines UK 187,394 -0.81 3.62 182,533 -1.01 3.10 4,861 7.38 27.69
Ideal Home Time Inc. (UK) Ltd 162,110 2.30 -9.54 160,939 2.33 -9.41 1,171 -1.01 -24.16
House & Garden Conde Nast Publications Ltd 111,017 -1.80 -1.91 107,606 -3.30 -3.36 3,411 92.06 85.99
House Beautiful Hearst Magazines UK 109,970 -6.57 -4.42 104,512 -8.37 -7.17 5,458 49.66 121.15
Your Home Hubert Burda Media UK 109,727 6.37 -1.93 109,104 6.44 -1.83 623 -5.18 -15.92
Homes & Gardens Time Inc. (UK) Ltd 102,199 0.16 -1.66 100,341 0.21 -1.58 1,858 -2.21 -5.45
Style at Home Time Inc. (UK) Ltd 77,518 5.30 -11.33 77,518 5.30 -10.61 n/a n/a n/a
Living etc Time Inc. (UK) Ltd 76,630 0.26 -3.61 73,483 0.64 -3.41 3,147 -7.74 -8.06
25 Beautiful Homes Time Inc. (UK) Ltd 72,389 0.30 -7.93 71,447 0.46 -7.83 942 -9.94 -14.67
Elle Decoration Hearst Magazines UK 71,794 -2.66 3.29 65,014 -3.57 2.04 6,780 6.97 17.00
Country Homes and Interiors Time Inc. (UK) Ltd 70,478 -5.05 -6.78 68,942 -4.88 -6.90 1,536 -12.23 -1.09
World Of Interiors Conde Nast Publications Ltd 55,059 -3.52 -5.18 52,962 -4.78 -6.55 2,097 45.02 50.43
HomeStyle Hubert Burda Media UK 51,542 -2.36 -6.61 51,542 -2.36 -6.61 n/a n/a n/a
Good Homes Media 10 Ltd 46,877 1.50 1.18 42,769 -3.76 -7.52 4,108 135.28 4,621.84
Grand Designs Media 10 Ltd 27,265 -4.61 -5.93 25,327 -2.22 -4.82 1,938 -27.71 -18.40
Homes & Interiors Scotland Peebles Media Group Ltd 9,856 -7.68 12.28 9,856 -7.68 12.28 n/a n/a n/a
Total n/a 1,341,825 n/a n/a 1,303,895 n/a n/a 37,930 n/a n/a
ABC

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